4. B2B challenges
• Target
• Historically white males 35-55
who enjoy conservative stuff
• Complex decision making
processes with multiple
stakeholders
• Large, career-defining
purchases
• Smaller budgets?
• Focusing on product and
direct response rather than
building a brand
5.
6.
7.
8.
9. BE LESS BORING
• Use humor
• Keep it real, be
human
• Shared values