Apple iPod -- A Consumer Perspective

3. Target Market

7. Well known Electronic Company in the World

10. iPod: Classic, Touch, Nano, Mini and Shuffle

12. Transition towards a necessity

14. Classy Stylish and Attractive

16. Music on the go

20. Rewards and Punishments

22. iPod has created a niche of its own, and formed a community which includes all iPod owners sharing music files, podcasts, videos

24. Apple should concentrate more on emotional appeal of the consumers. - Accessories