This report delves into the market dynamics including factors driving online jewelry sales, factors affecting consumer preferences, key issues and trends in online jewelry market. The current report profiles the four largest players in online jewelry market - Tiffany, Signet, Blue Nile & Zale Corp.

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US Jewelry Market Report: Focus on Online Segment
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2012

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Executive Summary
Personified by cut-throat competition, the jewelry industry operations are global in nature, involving intricate levels of interdependencies
between different countries. This apparent fact has made the industry prone to the global economic ups and downs especially in key
retailing markets and sourcing destinations. The major factors influencing the demand for jewelry are global prices of precious metals like
gold, silver and gems like diamond with the personal income being the key element. While the world’s economy was undergoing the
prosperity phase, the jewelry industry also witnessed a surge in the sales.
Among the key raw material used in the jewelry industry are diamond and gold. Diamonds, being rare in occurrence and beautiful in
appearance, are largely used across many industries because of their unique properties. Diamonds’ prices are deeply affected by the
global macroeconomic conditions which are the key factors for driving demand for diamond jewelry and supply. As far as the metals are
concerned, gold always enjoyed the top priority because of its vivid physical and chemical properties like luster and ease of fabrication.
Being traded on the commodity exchanges, gold price movements are also reflected in the gold jewelry consumption. Gold jewelry holds
the top slots in majority of the markets across the globe and proves to be one of the main elixirs of the jewelry industry.
The US jewelry market has the branded and specialty jewelry enjoying the lead position. The US jewelry market accounts for approximately
half of the revenues in the global jewelry market. A strong correlation between the macroeconomic factors and the US jewelry industry was
also observed as the industry declined during the financial crisis of 2008 but the market recovered at a fast pace. The key players in the US
jewelry industry are Signet, Tiffany, Blue Nile and Zale with the Blue Nile being the largest online jewelry retailer offering expensive
diamond jewelry.
The key trends going across the industry include consumers’ inclination towards online jewelry shopping and changes in consumer
preferences and buying behavior. The major growth drivers overhauling the growth of the jewelry industry in the US are: increasing internet
penetration, rising global gross national income and ease of shopping with the information available at a click. But, putting the benefits
apart, there are certain factors like risk of cyber crime/online fraud and lack of expert advice and real product examination, posing acute
challenges in front of the respective industry.
This report delves into the market dynamics including factors driving online jewelry sales, factors affecting consumer preferences, key
issues and trends in online jewelry market. The current report profiles the four largest players in online jewelry market - Tiffany, Signet, Blue
Nile & Zale Corp.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to
determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or
predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests

3. Market Dynamic of US Jewelry Market
Global Jewelry Market Size (2005-2013E) • During the period of 2005-2008, the jewelry sales grew at
a CAGR of …..%. The global jewelry market is expected to
reach US$........... billion by 2013.
• The global diamond production in terms of value recorded
an increase of …….% over a period of 5 years from
US$...........billion in 2005 to US$............ billion in 2010.
• In the global diamond production amounting the highest
share was ………………………with approximately …..%,
followed by Russia with …….% and Canada with ……..%
of the total market share.
• The global diamond jewelry sale through retail channels
was worth US$.......... billion in 2010. The US retained its
position of being the …………………………………with the
total diamond jewelry retail sales approximately US$........
Billion
Market Dynamics:
Diamond Retail Sales by Region (2010)
Key Trends
Inclination towards ………………………………
Changes in Consumer ……………………………………..
Growth Drivers
Increasing I………………………..Penetration
Ease of Shopping with ………………………………..
Challenges
Risk of …………………………..Fraud
Lack of …………………………………………………

4. US Jewelry Market
Gold Demand in Jewelry Sector Vs Total Gold Demand by Value • In terms of value, the gold demand in jewelry segment witnessed an
(Q1’10-Q1’12) increase of ……% from US$..........billion in Q1’11 to US$.......billion in
Q1’12.
• On the top was ………………..with a total demand of ………….. tones
in the first quarter of 2012, recording an increase of ……….% on y-o-
y basis. It accounted for approximately …………% of the global
jewelry demand in 2011.
• The US jewelry market was worth US$........ billion in 2011,
accounting for a whopping ……………………………. total jewelry
market in the same period.
• The share of specialized jewelry chains increased from …..% in 2000
to ……% in 2010, whereas sales through internet/TV/Catalogue
increased from …..% in 2000 to …….% in 2010. .
Market Share of the US Specialist Jewelry Retailers (2009-2010)
The US Jewelry Market Size (2005-2013E)

5. US Online Jewelry Market
Top 5 Growing US Retail E-Commerce Categories
The US Online Jewelry Sales (2005-2011)
(2011 vs. 2010)
)
The online jewelry sales share as a percentage of total US jewelry sales remained constant at …….% from 2007 to 2010 although in
2011, the online jewelry sales of the US increased from US$......billion in 2010 to US$...........billion.
The US online jewelry sales constituted approximately ………% of the total US jewelry sales in 2011. One of the key reasons behind
the slow growth of online jewelry market is the fact that the internet does not provide for the option of face to face consultation with the
salesperson, nor could the customers physically examine the merchandise. In the US jewelry market, Blue Nile is the largest online
jewelry retailer. It tends to sell mainly expensive diamond jewelry to internet-savvy wealthy office workers.
For 2011, the growth in US retail e-commerce sales was projected to drop to ………%, resuming a prerecession trend of slower
growth signaling a ripening sales channel.
As per the current market scenario and the ongoing market dynamics in the US, it is estimated that the US online jewelry market will
witness strong growth in the near future. The market is projected to increase by approximately …….% in 2012 reaching US$.... billion
as compared to US$.... billion in 2011. For the period of 2011 to 2014, the market is estimated to record a CAGR of ……..%.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa

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Table of Contents Tables and Charts
1. Jewelry Market
List of Charts
1.1 Introduction to Jewelry
1.2 Jewelry Market’s Supply Chain Analysis Gem & Jewelry Industry Supply Chain
1.3 Jewelry Distribution Channels Channels of Distributions
1.4 Global Jewelry Market Global Jewelry Market Size (2005-2013E)
Diamond Jewelry Supply Chain
2. Global Jewelry Industry: Product Segmentation Market Opportunity Across Various Stages in Diamond Industry
(2010)
2.1 Diamond Opearting Profit Margins in Diamond Industry (2010)
Production Growth Global Diamond Production (2005-2010)
Regional Breakdown Global Diamond Production Share by Value (2010)
Retail Sales Growth Global Diamond Production Share by Carats (2010)
Market Opportunity Diamond Retail Sales by Region (2010)
Diamond Retail Sales Market Share (2010)
2.2 Gold Gold demand in Jewelry Sector Vs Total Gold Demand by Quantity
Demand Growth by Value (Q1’10-Q1’12)
Demand Growth by Volume Gold demand in Jewelry Sector Vs Total Gold Demand by Value
(Q1’10-Q1’12)
3. The US Jewelry Market The US Jewelry Market Size (2005-2013E)
The US Jewelry and Watch Sales Trends (April’11-April’12)
Market Value The US Jewelry Market Share by Product (2008-2010)
Sales Trend Market Share of the US Specialist Jewelry Retailers (2009-2010)
Product Segmentation The US Online Jewelry Sales: 2005-2010E
Market Share The US Engagement Ring Market vs. Blue Nile’s Share (2001-2010)
The US Retail E-Commerce Sales (2009-2015)
4. Online US Jewelry Market Top 5 Growing US Retail E-Commerce Categories (2011 vs. 2010)
Y-o-Y % Growth of E-Commerce vs. The US Retail Sales (Feb.’07-
Market Overview Feb.’12)
Market Value Y-o-Y Change in Penetration of US E-Commerce Market Share
Retail E-Commerce Sales (Feb.’07-Feb.’12)
The U.S. e-commerce spending (2010-2011)
5. Market Dynamics
5.1 Key Trends
5.1.1 Inclination towards Online Jewelry Shopping
5.1.2 Changes in Consumer Preferences and Buying Behavior

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5.2 Growth Drivers List of Charts
5.2.1 Increasing Internet Penetration
5.2.2 Increasing Global GNI (Gross National Income) Jewelry Purchase – Consumer Preference
5.2.3 Ease of Shopping with Information at a Click Specialty and Internet Jewelers Taking Over Market Share (2010)
Global Internet Users in 2011 and Internet Users Growth Rate: 2000-
5.3 Challenges 2011
5.3.1 Risk of Cyber Crime/Online Fraud Global Internet Penetration Rate by Region: 2011
5.3.2 Lack of Expert Advice and Real Product Examination Jewelry Industry E-Commerce Penetration versus Comparables
5.3.3 Global Financial Turmoil and liquidity constraints (2010)
World Gross National Income (2005-2010)
6. Competitive Landscape The US Jewelry Market Share (2010)
The US Specialist Jewelry Market Share (2010)
Competitive Overview Blue Nile Revenue (2009-2011)
Market Share Tiffany’s Business Segments by Category (2011)
Tiffany & Co. Net Sales and Net Earnings (2008-2011)
7. Company Profiles Revenue Share by Segment (2012)
Signet Jewelers Revenue (2009-2012)
7.1 Blue Nile Zale’s Revenue by Business Segments (2011)
Business Overview Zale Revenues (2008- 2011)
Financial Overview The US Online Jewelry Sales (20007-2014E)
Business Strategies
Proficient Marketing Strategy
Developing Better Delivery Systems List of Tables
7.2 Tiffany Global Gold Demand by Value in US$ Million (2010-2011)
Business Overview Global Gold Demand by Quantity in Tones (2010-2011)
Financial Overview The US Jewelry Market by Segments (2011)
Business Strategies The US jewelry and watch sales (December 2011)
Improving Store Productivity The US Market Sales Trend (February 2012)
Increasing Customer Base The US Top Specialty Jewelry Market Shareholders (2004-2010)
Dependent & Independent Variables (2007– 2011)
7.3 Signet Jewelry Limited Correlation Matrix
Business Overview Model Summary – Coefficient of Determination
Financial Overview Regression Coefficients Output
Business Strategies
Enhancing Customer Experience
Building Brand Recognition

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7.4 Zale Corporation
Business Overview
Financial Overview
Business Strategies
Better Inventory Management
Incorporating Better IT Systems
8. Market Outlook
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis

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