The report analyzes the global market for escalators and elevators and also discusses some of the major regional markets. The report presents the key trends, growth drivers and the major issues and challenges being faced in the global E&E industry. It also profiles the four major global players, including Otis, Schindler, ThyssenKrupp, ad KONE, along with their strategies for growth.

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Global Escalator & Elevator Market Report
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2012

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Executive Summary
The global elevator and escalator (E&E) market comprises of three major segments namely new installations, maintenance
and modernization. After witnessing slowdown in 2009, the E&E market has recorded strong growth during 2010-2011 driven
by increase in the construction activities, urbanization and improving worldwide economy. In volumetric terms, the sales of
elevators were much higher as compared to the sales of escalators as the usage of elevators is not restricted to only
commercial segment and elevators are often used in residential construction as well.
As far as the E&E new installations are concerned, the growth is majorly driven by emerging markets such as China and
India, where rapid construction activities are taking place. However, Europe, the largest market escalators and elevators,
recorded marginal growth in terms of E&E new installations. Therefore, the growth of E&E market in the developed markets
like Europe and the US has become increasingly dependent on E&E service market.
The E&E market can also be segmented in terms of high-rise, mid-rise, and low rise equipments, depending on the capacity.
The low rise segment was the most popular segment in 2011 as the segment recorded higher sales both in terms of value
and volume as compared to the other two segments.
Otis led the global E&E market in 2011 followed by KONE, Schindler, and Thyssenkrupp. The competitive landscape of global
E&E market was highly consolidated as top 4 players accounted for more than half of the global E&E sales in 2011. The
global E&E manufacturers are increasingly being conscious about improving their product offerings in terms of energy
efficiency and maintenance cost in order to utilize the growth opportunity present in the market. However, the future growth of
the market players will depend widely on their efficiency to answer challenges like the growing safety concerns and slowdown
in the growth of E&E new installations in major developed markets.
The report analyzes the global market for escalators and elevators and also discusses some of the major regional markets.
The report presents the key trends, growth drivers and the major issues and challenges being faced in the global E&E
industry. It also profiles the four major global players, including Otis, Schindler, ThyssenKrupp, ad KONE, along with their
strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future
growth of the industry. We employed various significant variables that have an impact on this industry and created regression
models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the
relationship between several independent or predictor variables and the dependent variable was analyzed using standard
SPSS output, including charts, tables and tests.

3. Global escalator & elevator market has witnessed moderate growth in the past…
Global E&E New Installations by Value, 2003-2011
 The global E&E market witnessed significant growth in
the recent past, driven by ………..……………
US$ Billion
 The global market for E&E new installations was valued
at US$..........billion in 2003, which increased at a
CAGR of ……% to reach US$.................billion in 2011.
 The growth as witnessed by the industry in the post
recessionary period is mainly attributable to the
2003 2004 2005 2006 2007 2008 2009 2010 2011 increasing ……………………….
Global E&E Installed Base, 2005-2010  The global installed base of lifts and escalators
registered strong growth from ……….million units in
2005 to……….million units in 2010, expanding at a
CAGR of ………….% during the mentioned period.
 It is estimated that the global E&E installed base
Million Units
crossed………….million in 2011 on account of
……………………………….
2005 2006 2007 2008 2009 2010

4. China and other emerging markets are driving the growth of E&E new
installations…
Geographic Mix of Global E&E New Installation by Volume, 2011
 China accounted for approximately………………% of the new
installations of E&E market in 2011, making it the most promising
market in terms of future growth.
 ………………region had the largest E&E installed base,
accounting for approximately …………….% of the global E&E
installed base in 2010, followed by
…………………………..regions.
 The Chinese E&E market showcased a steady growth during
2006-2011, from ……………units to ……………. units, at a CAGR
of ……..%.
 The growth of the E&E market in China has been influenced by
increasing………………….in the country as well as
Americas ……………………………….
Asia -Pacific Region Excluding China
China
Europe
Global E&E Installed Base by Geographic Regions, 2010
E&E Market in China by Volume, 2006-2011
Units
2006 2007 2008 2009 2010 2011
EMEA China Japan & Korea
North America Rest of Asia Pacific South America

5. The global escalator & elevator market is expected to continue to demonstrate
growth, supported by urbanization and increasing construction activities…
Global E&E New Installations Market Forecast, 2011A-2015E
US$ Billion
2011A 2012E 2013E 2014E 2015E
• The global market for new installations of the escalators and elevators is expected to grow at a compound annual growth
rate of ……………% during 2011-2015.
• In terms of value, the market stood at US$…………..billion in 2011, which is likely to grow up to US$........... billion by the
end of 2015.
• This expected increase in the rate of new installations is likely to come in the wake of ……………………………… as well
as……………………………in the emerging markets.

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Table of Contents List of Charts
1. Escalator and Elevator (E&E)
Life Cycle of the E&E Market Equipments
1.1 Introduction Supply Chain Analysis
1.2 Value Chain Analysis E&E Value Chain Analysis
Global E&E Market Segments by Unit Sales, 2011
2. Global Escalator and Elevator (E&E) Market Global E&E New Installations by Value, 2003-2011
Global E&E New Installations by Volume, 2003-2011
Market Segmentation
New Installations Growth by Value & Volume
Global E&E Service Market, 2008A-2011E
New Installations Segmentation Geographic Mix of Global E&E New Installation by Volume, 2011
Total Installed Base Global E&E Installed Base, 2005-2010
Service Market Global E&E Installed Base by Geographic Regions, 2010
Geographic Breakdown Global E&E Market Segments by Value, 2011
Cost Structure Global New Installations E&E Market – Volume Share by Segments, 2010
Global New Installations E&E Market – Value Share by Segments, 2010
3. E&E Market - Country Analysis
Average value per Unit of Elevators & Escalators by Segments, 2011
3.1 Escalator and Elevator Market in the US E&E Average Unit Value by Geographic Region, 2003-2011
Cost Structure of E&E Maintenance Business, 2011
Market Overview E&E Units Installed per Annum in the US, 2005 vs. 2010
Units Installed per Annum New Equipment Market Size in Central and North Europe, 2011
Equipment Service Market Size in Central and North Europe, 2011
3.2 Escalator and Elevator Market in Europe
E&E Market in China by Volume, 2006-2011
New Equipment Market Chinese E&E Maintenance Market by Provider, 2011
Service Market New Installations in the Chinese E&E Market by Type, 2011
E&E New Installation in India, 2003-2011
3.3 Escalator and Elevator Market in China E&E Market Segments by Volume in India, 2011
Market Volume Growth
Elevator Market in India by Type, 2011
New Installations Segmentation Outlook of Indian E&E Market by New Installations, 2011A-2016F
E&E New Installations in the Middle East, 2012A vs. 2015E
3.4 Escalator and Elevator Market in India E&E New Installations in Southern Asia, 2012A vs. 2015E
Worldwide Urban Population, 2005-2012E
New Installations Worldwide Construction Spending, 2007-2011
Market Segments
Market Outlook
3.5 Escalator and Elevator Market in the Middle East

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Table of Contents List of Charts
Market Overview Worldwide Gross National Income per Capita, 2005-2011
New Installations Market Share of Major Players in Global E&E New Installations, 2011
Global Elevator & Escalator Maintenance Base by Key Players, 2010
3.6 Escalator and Elevator Market in the Southern Asia Growth of E&E OEM Quarterly Organic Revenue, 1Q11-1Q12
Revenue per Employee of Major E&E Players, 2007-2011
Market Overview
Chinese E&E Market Shares by Volume, 2011
New Installations
Market Share of Major Players in New Installations of E&E by Units in
4. Key Trends India, 2011
Share of Major Players in the Indian E&E Maintenance Market by
4.1 Prospective Growth Opportunity in E&E Maintenance Market Value, 2011
4.2 Growing Awareness Related to Environment Revenue of UTC by Reportable Segments, 2011
4.3 Growing Popularity of Shopping Malls and Multiplexes Net Sales and Net Income of UTC, 2007-2011
5. Growth Drivers
Invoiced Sales of Schindler by Geographic Segments, 2011
Revenues and Net Income of Schindler, 2007-2011
5.1 Increasing Urbanization Nets Sales of KONE Corporation by Geographic Segments, 2011
5.2 Increasing Construction Spending Net Sales and Net Income of KONE Corporation, 2007-2011
5.3 Improving Worldwide Economy Net Sales of ThyssenKrupp by Reportable Segments, 2011
Net Sales and Net Income of ThyssenKrupp, 2007-2011
6. Challenges
Global E&E New Installations Market Forecast, 2011A-2015E
6.1 Growing Safety Issues
6.2 Minimal Growth of E&E New Equipment Market in Developed Countries List of Tables
7. Competitive Landscape Dependent & Independent Variables, 2007 – 2011
Correlation Matrix
7.1 Global Competitive Landscape
7.2 Competitive Landscape in China Model Summary – Coefficient of Determination
7.3 Competitive Landscape in India Regression Coefficients Output
8. Company Profiles
8.1 United Technologies Corporation
Business Description
Key Financials
Business Strategies
Achieving Maximum Energy Efficiency
Conservation of Global Environment

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Table of Contents
8.2 Schindler Holding Ltd
Business Description
Key Financials
Business Strategies
Leadership through Customer Service
Ensuring Clean and Sustainable Mobility
8.3 KONE Corp
Business Description
Key Financials
Business Strategies
Strong Impetus on R&D
Superior Personnel Management
8.4 ThyssenKrupp Group
Business Description
Key Financials
Business Strategies
Value Based Management Approach
Business Integration Strategy
9. Market Outlook
9.1 Market Forecast
9.2 Forecast Methodology
9.2.1 Dependent and Independent Variables
9.2.2 Correlation Analysis
9.2.3 Regression Analysis

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