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The Twitter Effect:
 Networking & Legal
Issues in New Media
Thomas M. Cooley Law School
     November 18, 2009
   Priya Marwah Doornbos




                              PMDlegal.com
What is Social Media?

• Social news sites

• Social bookmarking sites

• Social networks

• Blogs


                             PMDlegal.com
Social Networks




                  PMDlegal.com
Professional Networking
            Online
• Listen
  – Google Alerts
  – RSS Feeds

• Connect
  – Expand your network
  – Build relationships
  – Be present on others’ sites


                                  PMDlegal.com
Professional Networking
            Online
• Search
  – Leverage your connections to gain
    an inside edge when searching for
    jobs
  – The new Google
• Brand yourself
  – Create your online profile/resume
  – Get recommendations
  – Consider blogging

                                        PMDlegal.com
Legal Issues Using Social
         Networking Sites

•   Right of Publicity
•   Defamation
•   Libel and Slander
•   Harassment
•   Infringement
•   Securities Fraud
•   Workplace Retaliation
•   Wrongful Termination


                                 PMDlegal.com
Example Lawsuits – The Bad




                             PMDlegal.com
Example Lawsuits – The Good


New York Teen Proven Innocent By
Facebook




                                   PMDlegal.com
Ethics Issues
Using Social Media Sites




                           PMDlegal.com
Ethics Issues
   Using Social Media Sites


Are you creating an attorney-client
relationship online?




                                      PMDlegal.com
Ethics Issues
    Using Social Media Sites

• Confidentiality: Rule 1.6

• Communications: Rules 3.5, 4.2 & 7.1

• Law Firm Rules: Rules 5.1, 5.2 & 5.3

• Advertisement: Rule 7.2

• Solicitation: Rule 7.3

• Misconduct: Rule 8.4 & 8.3

                                         PMDlegal.com
Tips To Avoid Lawsuits

•   Don’t infringe others’ IP
•   Don’t defame others
•   Don’t offend others
    –   If you don’t have something nice to
        say , don’t say anything at all
    –   Use an alias for your account
•   Check your sources




                                              PMDlegal.com
Tips For Your Future

•   Embrace social media
•   Keep your online persona
    professional and appropriate
    –   Clean up your personal sites
•   Add valuable content
•   Follow employer’s policy




                                       PMDlegal.com
Resources

• The New Community Rules:
  Marketing on the Social Web by
  Tamar Weinberg
• Mashable.com
• SocialMediaLawStudent.com
• LinkedInLawyer.blogspot.com
• LexBlog.com
• Lawyerist.com
• PluggedInLawyer.com
• ChrisBrogan.com
• Guy Kawasaki – Alltop.com

                                   PMDlegal.com
Connect With Me

  @PriyaLawyer


 .com/in/priyamarwahdoornbos


 .com/priya.marwah.doornbos
 .com/PMDLegal



                               PMDlegal.com
Priya Marwah Doornbos

   priya@pmdlegal.com

    www.PMDlegal.com


  © PMD Legal, 2009




                        PMDlegal.com

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Cooley Law Fall 09 Presentation

  • 1. The Twitter Effect: Networking & Legal Issues in New Media Thomas M. Cooley Law School November 18, 2009 Priya Marwah Doornbos PMDlegal.com
  • 2. What is Social Media? • Social news sites • Social bookmarking sites • Social networks • Blogs PMDlegal.com
  • 3. Social Networks PMDlegal.com
  • 4. Professional Networking Online • Listen – Google Alerts – RSS Feeds • Connect – Expand your network – Build relationships – Be present on others’ sites PMDlegal.com
  • 5. Professional Networking Online • Search – Leverage your connections to gain an inside edge when searching for jobs – The new Google • Brand yourself – Create your online profile/resume – Get recommendations – Consider blogging PMDlegal.com
  • 6. Legal Issues Using Social Networking Sites • Right of Publicity • Defamation • Libel and Slander • Harassment • Infringement • Securities Fraud • Workplace Retaliation • Wrongful Termination PMDlegal.com
  • 7. Example Lawsuits – The Bad PMDlegal.com
  • 8. Example Lawsuits – The Good New York Teen Proven Innocent By Facebook PMDlegal.com
  • 9. Ethics Issues Using Social Media Sites PMDlegal.com
  • 10. Ethics Issues Using Social Media Sites Are you creating an attorney-client relationship online? PMDlegal.com
  • 11. Ethics Issues Using Social Media Sites • Confidentiality: Rule 1.6 • Communications: Rules 3.5, 4.2 & 7.1 • Law Firm Rules: Rules 5.1, 5.2 & 5.3 • Advertisement: Rule 7.2 • Solicitation: Rule 7.3 • Misconduct: Rule 8.4 & 8.3 PMDlegal.com
  • 12. Tips To Avoid Lawsuits • Don’t infringe others’ IP • Don’t defame others • Don’t offend others – If you don’t have something nice to say , don’t say anything at all – Use an alias for your account • Check your sources PMDlegal.com
  • 13. Tips For Your Future • Embrace social media • Keep your online persona professional and appropriate – Clean up your personal sites • Add valuable content • Follow employer’s policy PMDlegal.com
  • 14. Resources • The New Community Rules: Marketing on the Social Web by Tamar Weinberg • Mashable.com • SocialMediaLawStudent.com • LinkedInLawyer.blogspot.com • LexBlog.com • Lawyerist.com • PluggedInLawyer.com • ChrisBrogan.com • Guy Kawasaki – Alltop.com PMDlegal.com
  • 15. Connect With Me @PriyaLawyer .com/in/priyamarwahdoornbos .com/priya.marwah.doornbos .com/PMDLegal PMDlegal.com
  • 16. Priya Marwah Doornbos priya@pmdlegal.com www.PMDlegal.com © PMD Legal, 2009 PMDlegal.com