Intrapreneurship involves taking on an entrepreneurial role within a large company by developing new ideas and innovations. An intrapreneur is defined as an individual within an organization who takes responsibility for turning ideas into profitable products through risk-taking and innovation. Companies benefit from intrapreneurship through competitive advantages from new innovations that intrapreneurs bring to market. Intrapreneurs benefit through flexibility, recognition, increased value to the organization, and increased compensation. For intrapreneurship to succeed, companies must encourage creativity, grant ownership to intrapreneurs, and treat intrapreneurial teams as profit centers.