This document summarizes the costs of running the Glossom application both internally using Dell hardware and externally using cloud providers like BrightBox and AWS. It shows that while there are initial costs to purchase hardware for running internally, the monthly costs are $0 compared to spending $590-$1,100 per month to run in the cloud. However, it notes that for a startup, using the cloud is necessary since it allows them to launch without the large upfront costs required for internal hardware and offers flexibility to scale as needed.

1. Star%ng
Glossom
up
Piero Rivizzigno
President and Founder
Milano, 2.7.2009

2. Glossom
A strong visual web
applica%on that
allows crea%ve
professionals
to promote and
distribute their visual
work throughout the
web to find projects,
co‐workers and
inspira%onal content

3. How do I
Promote
Myself and
My Stuff?
Through my
Profile
Page…

4. …and
through the
Content
Distribu%on
features

5. How it works

6. The 10.000 Feets Map

7. The Infrastructure

8. Glossom As Is
Cost Element
Rack w/monitor, keyboard,
mouse
Internal
(initial)
€4.000
Cloud
(initial)
€0
Internal
(monthly)
€0
Cloud
(monthly)
€0
Internal
(3Y)
€4.000
Cloud
(3Y)
€0
Why do
we go in
UPS Kit €2.500 €0 €0 €0 €2.500 €0
Switches €1.400 €0 €0 €0 €1.400 €0
Load balancer €6.000 €0 €0 €0 €6.000 €0
Servers €12.000 €0 €0 €370 €12.000 €13.320
the
Storage €4.000 €0 €0 €20 €4.000 €720
Firewalls €1.000 €0 €0 €0 €1.000 €0
Expected labor €1.200 €0 €600 €200 €22.800 €7.200
Bandwidth & Internet
cloud?
Connection €500 €0 €500 €0 €18.500 €0
TOTALS €32.600 €0 €1.100 €590 €72.200 €21.240
Internal: DELL Hardware
Including base professional service 3 Y
Cloud: BrightBox VM
AWS

9. Because
for a
startup
TOTAL £218.00
it’s the
only
USD 12.00
way to
go and
it’s true!

10. Really
USD 24.90 true!
USD 13.28

11. New Virtual Machine Deployed It’s
Today 11:51 am
money
but it’s
%me
BrightBox Order
too!
Today 10:00 am

12. Without the
availability of open
source so]ware and
cloud compu%ng
offering Glossom could
not have started. That’s
why as long as
proprietary so]ware
approaches are
concerned…