1. Team Members with Roll No
Futuristic shopping
THE V-DRESSER
Abhina
Avinash
Jeetesh
Insha
Neha
Prithvi

2. THEV-DRESSER
Customer hassles will be reduced with
no queuing outside the trial rooms.
Various ranges of products you can try
on and check instantly.
Expenditure on manpower to attend the
customer will be reduced significantly.
Touch enabled panel, with a mirror display
for the customer to check out various outfits
Customer turnover time will be reduced
and provides a New experiential shopping.
A
D
V
A
N
T
A
G
E
S
•The product will be a big
boost for the fashion and
textile industry.
•How frustrating it is to
wait in a queue in front of
the trial rooms.
•How many times one can
check?
•By the time you check
with four to five dresses
you are gone, you lose
the interest.
S u m m a r y

3. Product Details
V-DRESSER will be having 3D body scanner virtual interface. It occupies
less space. The body scanners got to be installed. The dresses got to be
loaded first. A touch screen is present where the user selects various
dresses which are to be tried. She can drag and drop on the touch
screen (touch screen will already have her 3-D image).

5. Marketsize and Growthpotential:
Rs 3,27,000 to Rs
10,32,000 crores by
2020
•Textile industry has a lot of
potential in future for both
existing and new investors.
India’s Textile & Apparel
industry (domestic +
exports) is expected to grow
1,54,000 crores in
2009 to Rs 4,70,000
crores by 2020
•Domestic Apparel retail
market was worth Rs
1,54,000 crores in 2009
and is expected to reach
Rs 4,70,000 crores by
2020.
main drivers of
domestic growth
•increasing population
•increasing income levels
•rapid urbanization
•improving demographics
•Increased organized
•players and
•increasing penetration of
retailers into smaller cities

6. Competitor Analysis:
we don't have any competitors in India
There is company called vc2 in US. They have
got customers across US.
the product is not upgraded to the fullest
We can upgrade, develop and can launch in
India with a new face
The product which vc2 produces can just
show the 3-D image of the customer

7. Wholesalers like Arvinda mills etc have got
showrooms also which we can concentrate.
End users are obviously retailers like
lifestyle, basics etc.
We are going to adopt the mentioned model
as broker is very important in this business as
he has got may contacts.
Sales and Distribution Model

8. PROMOTION
Promotion Strategies
Direct Marketing (lesser no. of Clients)
Deals and Offers (existing clients can
have an extra V-dresser on rent during
seasons provided they have bought at
least 3 v-dresser in an outlet.)
Trade Fairs and Promotions

9. PEOPLE
Shopper’s Stop
Pantaloons
Westside
Lifestyle
Big Bazaar

10. PROCESS
We can enter into a Bond/Contract
with the Market Leader for a year.
The contract will consist of the whole
package, number of units sold, and
the we will get the premium amount

11. PHYSICAL EVIDENCE

12. RevenueModeland Pricing:
Prototype
design
cost
Total: 1.25 cr
app.
As there are many clients
available for this product and
also not many producers are
available we can install it an
initial cost of Rs.7,00,000
followed by a maintenance of
1,00,000 every year
. If we consider lifestyle alone
there are some 50 stores
approx
If we assume each store
purchases two products 100
products would be sold at
single shot. Other than
lifestyle there are many big
stores, local players etc.

13. Thank You