1. BUSINESS PLAN FOR TRAFFICAPP
Team name
Princeton Girls In IT
Princeton Girls In IT - 2013 Technovation Challenge

2. BUSINESS PLAN FOR TRAFFICAPP
Team members
Princeton Girls In IT - 2013 Technovation Challenge

3. BUSINESS PLAN FOR TRAFFICAPP
Executive summary
Princeton Girl in IT is a company
situated in Lagos-Nigeria, the designer
of a mobile app for android phones
targeted at reporting traffic offences to
a central database table by security
agents within the country.
Princeton Girls In IT - 2013 Technovation Challenge

4. BUSINESS PLAN FOR TRAFFICAPP
Product description
• TrafficApp is designed to ease the
way of tracking traffic offenders.
• Sends traffic offender’s details to
a central database table visible
to all users.
• Offenders can be arrested at any
other location regardless of when
and where the offence was
committed.
Princeton Girls In IT - 2013 Technovation Challenge

5. BUSINESS PLAN FOR TRAFFICAPP
Product description
• The information in this database
can be exported to other
Database Management System
(DBMS) such as Oracle, Microsoft
SQL and Microsoft Access for
further analysis.
Princeton Girls In IT - 2013 Technovation Challenge

6. BUSINESS PLAN FOR TRAFFICAPP
How it works
• A welcome screen takes users to
the main app page when the
“Click to proceed” button is
clicked.
• The main app form receives the
offender’s details.
• The information is sent to the
central database when the
submit button is clicked.
Princeton Girls In IT - 2013 Technovation Challenge

7. BUSINESS PLAN FOR TRAFFICAPP
How it works
Princeton Girls In IT - 2013 Technovation Challenge

8. BUSINESS PLAN FOR TRAFFICAPP
How it works
Princeton Girls In IT - 2013 Technovation Challenge

9. BUSINESS PLAN FOR TRAFFICAPP
How it works
Princeton Girls In IT - 2013 Technovation Challenge

10. BUSINESS PLAN FOR TRAFFICAPP
Market analysis
• The federal, the state and the
local government of the federal
republic of Nigeria are the target
customers of the TrafficApp.
• Survey reveals that 100% of the
security agents in Lagos state,
Nigeria where the company is
based are in support of the app
system of reporting traffic
offences.
Princeton Girls In IT - 2013 Technovation Challenge

11. BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge

12. BUSINESS PLAN FOR TRAFFICAPP
Strategy & implementation plan
• To run a beta version of the
TrafficApp free-of-charge on the
android phones of heads of
security bodies in Nigeria.
• To charge $7.00 dollars for each
app installed on the phones of
other traffic agents.
Princeton Girls In IT - 2013 Technovation Challenge

13. BUSINESS PLAN FOR TRAFFICAPP
Financial analysis
An expected total sales of
$700. 000.00 in the first year
with over 500% profit margin.
Princeton Girls In IT - 2013 Technovation Challenge