Primped Web Seminar Matt Bateman Database Marketing

Database-Building via Performance Marketing June 2009 Matt Bateman MD Viva9 Pty Ltd

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Company: Viva9 ,[object Object],[object Object],[object Object]

Key Points ,[object Object],[object Object],[object Object],[object Object]

Building a database – cost effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maintaining Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rewarding Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Performance Marketing Tracking – how it works Live reporting

Case Study – Coca Cola ,[object Object],[object Object],[object Object],[object Object]

Case Study – Avon ,[object Object],[object Object]

Australia Post /FDS – Database build Objective - To build an annual survey panel of approximately 150,000 unique members. Campaign was broken into 2 x 3 month surveys. Delivery Channel – C ombination of targeted eDM, using quality opt- in databases, and banner placement, through s elected affiliates within the Viva9 network. Results – Both surveys were completed well ahead of schedule.

KEY TRAFFIC SOURCES ,[object Object]

LOYALTY PROGRAMME ,[object Object],[object Object],[object Object]

New revenue streams – Facebook Advertising as a traffic driver ,[object Object],[object Object],[object Object],[object Object]

Social Media and Performance Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Primped Web Seminar Matt Bateman Database Marketing

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