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Unleash
your

inner PR geek
#MORE

GEEKS
Public
relations
needs
SMM
SEO
SMA
CONTENT
MARKETING
INFLUENCER
MARKETING
COMMUNITY
BUILDING
SOCIAL
LISTENING
There’s..
Canyou
keep up?
Timeto
GET YOUR 

GEEK ON
LET’S HACK
Project management
Email
Pitching
Follow-up
Tracking results
Bringing it together
Project
management
PRteams
CANLEARNALOT
FROMSOFTWARE
BUILDERS
Takethis
KANBANboard
Here’sadigitalexample:
Checkthis5-minguide
Looks cool. 

Worksextremelywell.
It’s an efficient, collaborative way to manage projects.
Thisisthesoftwareweuse:trello.com
✔ Intuitive
✔ Flexible
✔ Reduces email
🚫 Can get messy
OurownPRagencyprefersa
morestructuredtool:asana.com
✔ Low and high level tasks
✔ Transparency for clients (they see what you do)
✔ Removes need for email
✔ Templates for faster, better work asana.com
Email
2143
Auch!Butrecognisable,

isn’tit?
0
Would’nt
youlove
this?
0 Abitofprocess
andsoftware
canhelp


Trytheinbox0
approach
It’s about how to reclaim your
email, your attention, and your
life. That “zero?” It’s not how
many messages are in your
inbox – it’s how much of your
own brain is in that inbox.
Especially when you don’t want
it to be.
Merlin Mann
Writer, Speaker, 

and Broadcaster
Moreaboutinbox0
Thise-mailadd-on
workslikeacharm:
BOOMERANG
Throw away e-mails and return
them when you need
BTW,

wejust
publishedafree
ebookaboutthis
Get it now 〉
Pitching
Offering a story to an
influencer…
PITCHING =
49
… together with 

other people.
Because,onaverage,

ajournalistgets
Source 〉
over 50pitchemailsperday
make yours

count
In2015
there’s no excuse

todobadpitches
Every,single pitch that is
researched and targeted is
100% effective. If you build a
relationship with a blogger or a
journalist and you pitch them
what you already know they
write about, you will hit a
homerun every time.
Gini Dietrich
CEO Arment Dietrich

Author @spinsucks
Readon:

HowtoPitchaStoryLikeaPro
Find relevant contacts
Know their needs
Pitch visually
1
2
make Sure to

3
You can find all influencers online:
GEEKS are here!
But don’t fear,
A hard part can be

finding their 

e-mail address
Guess email addresses 

with an Email Permutator
Guess email addresses 

with an Email Permutator
(it makes a list of emails)
Install a mailbox add-on like Rapportive

to check which one works
More tricks
STOP
Before you pitch,

make sure you know what’s on your
contacts’ minds
Find them on social media

with MailMatch
Follow them on social media
Read their updates every day
✔ Build multiple lists
✔ Keep them manageable
✔ Interact
✔ Combine strategic &
conversational msgs
Also read their articles
subscribe to updates of digital articles

in Feedly
Pitch
visually
We process visuals 

60,000 times faster

than text
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
Multimedia content gets viewed 

a lot MORE
9.7x
Send

visual pitches
(that load fast)
I begged, begged, PR
professionals to send video and
multiple photos with their news
releases.
Clay Morgan
Former editor, The Daily News Journal
”
An example
multimedia
pitch

with Prezly
More on
pitching in this
quick slide
deck:
Follow-up
In software sales,

If you follow up with web
leads within 5 minutes,
you’re 9 times more likely
to convert them
SPEED

MATTERS
Source 〉
Use the DRY principle of software design:

Don't 

Repeat 

Yourself
The same applies when selling stories:

Follow up fast
Save time with canned replies
shared by the team 

with Yesware
Anticipate replies by tracking the
responses to your emails

with Yesware
In sales,

80% of non-routine sales
occur only after at least
five follow-ups
PERSISTENCE

PAYS OFF
Source 〉
Given the email onslaught we all
suffer from, it is relatively easy for
good releases to get overlooked,
or simply lost. In such a case, an
email reminder (or tweet, if the
reporter is fairly conversational on
Twitter) can help.
Shonali Burke
CEO Shonali Burke Consulting

Founder #measurePR
Readon:

TheArtofthePerfectPressReleaseFollow-Up
”
When reaching out to multiple people, 

you can save time with automated sequences
✔ Define a small, specific list of contacts
✔ Create sequences of emails
✔ They automatically get sent if the contact didn't reply
✔ It feels like manual follow-up, but it isn't
It’s possible to set this up

with Outreach
You can share sequences with your colleagues,
tune emails and measure the succes of
different templates and sequences
Tracking results
bad

at proving their value
PR have always been

With digital analytics
tools there’s
no excuse
There are plenty of ways
to measure
Outputs &
Outcomes
Your first step?

showing reach with
coverage books
Outputs
Keeps the junior PR’s busy:

Repeat X times:
1) Go to site. Take screenshot.
2) Paste in Powerpoint.
3) Look op domain value in Opensite Explorer.
4) Paste in Powerpoint.
5) Look up social shares in Buzzsomu.
6) Paste in Powerpoint.
Bye bye afternoon.
Do this in minutes with
Coveragebook
✔ Screenshots
✔ Estimated views
✔ Estimated shares
✔ Domain authority
Outcomes
Have a website?
Track goals 

in Google Analytics
✔ Sign up to a newsletter?
✔ Download information?
✔ Fill out contact forms?
✔ Buy direct from the site?
Example conversion funnel
Completearticle
Google Analytics can be
overwhelming
Keep it simple. 

Present the info you need in a spreadsheet
HowtobringGA
datainGoogle
sheets
Example automated content spreadsheet
Bringing it
together
With so many moving parts,
how do you keep

the overview?
Over
150.000
teams use
It’s the fastest growing B2B software ever.
Use it to
✔ Collaborate remotely (chatbox)
✔ See team activity (link other software)
✔ Look up things (search, archive)
We haven’t sent emails
internally since
0
Pull in social activity
And decide who’ll follow up
Listen to conversations
And decide who’ll follow up
Display todo’s
This are notifications of our content
calendar in Google docs
Display progress
This is a notification from project
management system Trello
Search in your
history
Easily retrieve decisions
you made or files you
shared
Display progress
This is a notification from project
management system Trello
Integrate own software
Example where we look for press
releases from clients
HACKING
Project management
Email
Pitching
Follow-up
Tracking results
Bringing it together
Spread

the word:
Tweet now
Check prstack.co
More TOOLS?
Whythis presentation?
We’re a team of geeks that
build PR software.
Presentation by Prezly
The CRM for PR pros
Get a 15-minute demo
✔ Better understand your contacts
✔ Publish your stories online and on
social media
✔ Alert your contacts with quick
multimedia emails

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