2. A.P.C
Audi Korea
Bean Pole Jeans
Bally
Bally Golf
Cacharel
Burberry Prosum
Beans & Berries
Calvin Klein Collection
Calvin Klein Underwear
Calvin Klein Jeans
CJ Entertainment
Cocktail
Digital Idea
DKNY Perfume
D2K Jeans Korea
Farmer’s Bennigans
Grey Goose Vodka
Gucci
Heineken Korea
Hite
Hong Kong Film Festival
Jill Stuart
Johnny Walker
Louis Vuitton
Mandarina Duck
Moet & Hennesy
Motorola
Tartine et Chocolat
Marc Jacobs
Marc by Marc Jacobs
PRADA
Sewon I.T.C
Shinsegae Department Store
Star TV - Asia Uncut
Versace Asia Pacific
RAIN
YOON EUN HYE
M.net Asia Music Awards
CLIENTS
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3. SERVICE
PR & Media Relation
Press Release Development & Distribution Media Media Mix
Clipping Service
Interview arrangement
Press Kit Development
Media Pitch
PR Editorial strategy planning
Celebrity Endorsement
Press conference
Advertorial
Media trip
Promotion Planning
EVENT
Event Planning
Event Production
MARKETING
Marketing strategy planning
Co-promotion
Artist collaboration
Media planning
Brand Consulting
Overseas Marketing Consulting
CREATIVE CONTENTS DEVELOPMENT
CELEBRITY & ARTIST AGENCY
Brand Endorsement
International Concert & Promotion
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4. HIGHLIGHTS
Pressync served as Audi Korea’s first PR consulting agency, since
their official establishment in Oct 2005.
Pressync achieved remarkable media coverage and propelled Audi’s
brand value with creative approaches from featured articles to
promoting events.
Our unconventional ideas brilliantly highlight the character of Audi,
‘Progressive, Sporty, Sophisticated’, and our execution of those
ideas resulted in revenue growth of 300% within 6 months of our PR
campaign.
Audi ranked No. 3 in the Korean import car market the very next year
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6. HIGHLIGHTS
Established in 1873, Europe’s largest beer company, Heineken ranks
the third in the world. For the first time and only for the import beer
company in Korea, Heineken established its corporate ‘Heineken
Korea’ in September 2003.
The whirlwind popularity of 5L Draught Keg swept the world directly
after its launch. Along with 5L Draught Keg, XLN Package is mainly
publicized all over the media through creative editorials, advertorials
and launching event. of which case was presented as ‘best exercise
and creative PR strategy’ at the global marketing conference in 2008
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8. HIGHLIGHTS
Pressync took in charge of the launching event of Motorola StarTac III.
We prepared and proceeded the event in every detail including inviting
the press & celebrities, arranging the event schedule, and providing Pre
/Post Event PR.
The event was filled with very 60’s Mod having decorated by artworks
such as ones of Roy Litchtenstein and Andy Warhol.
There were about 100 press from cables and magazines and 500
fashion influencers enjoying the event and applauded standing up with
their explosive responses. The event has been exposed and covered
number of medias and magazines, resulting in unprecedented PR
coverages for mobile phone products.
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10. HIGHLIGHTS
Pressync developed the ‘Queen of Beer’ campaign and promotion for S
beer, the low cal beer of Hite. Engaging 4 hot female artists, Jiyoung
Baek, Ivy, Brown eyed Girl and T-ara, Pressync organized special
national tour, throwing the parties at major cities’ clubs for 3 months.
With fashionably designed marketing collateral, ranging from pink-tinted
beer glass, fridge magnet, Pressync also created the tour poster with
these artists and arranged the fashion editorial with Instyle.
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12. HIGHLIGHTS
Pressync worked with One of the most luxurious fashion brands, Louis
Vuitton for its two regional events held in Korea and major Hanryu
celebs endorsement for fashion editorial and event appearance, from
Rain, Sangwoo Kwon, Youngae Lee, Won Bin and Hollywood starlet
Lindsay Lohan.
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14. HIGHLIGHTS
Pressync has been the PR/EVENT retainer of Calvin Klein for past 7
years. By planning and organizing a number of PR events and celebrity
endorsement , Pressync generated impressive PR results and ACE
values. The latest event, Calvin Klein Multi-brand Event in Seoul on last
May has just got picked as the best practice by Calvin Klein Inc
Headquarter and presented to its investors.
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16. HIGHLIGHTS
Asia Film Awards by Hong Kong Film festival had appointed Pressync
for its corresponding office for Korea from 2009-2011. We arranged and
secured the nominees for attendance and provided PR service as well .
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17. HIGHLIGHTS
Pressync has been providing celebrity engagements, VIPs hospitality
services, marketing partnership consultations and after-party planning
and execution for Mnet Music Award since 2011.
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19. HIGHLIGHTS
Pressync provided party conceptualization, production, and execution
for the Night of CJ Entertainment at the 17th Busan International Film
Festival 2012. The “Retro” themed party took place at the Busan
Yachting Center, which was decorated with gold accents everywhere.
Over 2,000 guests including celebrities were present enjoying the night
away, along with performances of popular SISTAR & DJ DOC.
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21. HIGHLIGHTS
Founded in 1978 in Milan by Mr. Gianni Versace, and now led by
Ms. Donatella Versace, the Creative Director of Versace and the
Vice President of the Board, Gianni Versace S.p.A is one of the
leading international fashion design houses and a symbol of Italian
luxury worldwide.
Pressync provided event production and execution for Versace Spring/
Summer 2013 Presentation in Seoul. Almost 100 media attended the
event to preview the Men’s and Women’s runway pieces from the
collection resulting in successful amount of post event coverage.
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23. HIGHLIGHTS
Pressync worked with numerous Korean celebrities and artists for their
brand endorsements and overseas promotion including Rain, Lee
Seung Gi, Shinee and Yoon Eun Hye
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