We get this question a lot, and being open and transparent we’d like to address it. We have identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one’s own magazine app. Read all about at: http://blog.presspadapp.com/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices/

1. It all starts with a simple idea:
„Let’s build
an iPad app
for our magazine”

2. What it would be like to
build a system for publishing
magazines on mobile devices
Pssst… story
based on 2 years with

3. If in 2011 I had known
what I know today, I probably
wouldn’t have decided to
start PressPad.
Paul Nowak, CEO @

4. That being said, we did it
anyway and now we LOVE what
we do every day.

5. We have identified 4 pain
points in the process:
Unpredictable
costs and time
Learning
through
iterations
Technology
doesn’t matter
Knowledge
gaining

6. 1. Knowledge gaining

7. Re-evaluating specifications
We were planning a perfect product
in the situation in which we should plan
the one possible to be implemented with
the current budget/team
1. Knowledge gaining

8. Getting into dead ends
Despite having years
of experience in IT, we’ve
wasted weeks on features that
weren’t even needed.
1. Knowledge gaining

9. 2. Unpredictable costs and time
$0,5M
Your R&D
$3M

10. 2. Unpredictable costs and time
$0,5M
Your R&D
$3M
We are extremely
lucky to live in
Cracow, Poland

11. 2. Unpredictable costs and time
guessguessguessguess

12. 2. Unpredictable costs and time
guessguessguessguesshithithithithithithithithithithithithithit

13. 2. Unpredictable costs and time

14. 2. Unpredictable costs and time
For every 10 days
of development,
4 is guessing features

15. 3. Learning through iterations
1.0 1.1

16. 3. Learning through iterations
1.0 1.1 1.2 1.3

17. 3. Learning through iterations
„We’ve learned that it is indispensable to
present version A in order to get some
feedback and start working on the B version.
And so it goes on and on.”
1.0 1.1 1.2 1.3

18. 3. Learning through iterations
„We’ve learned that it is indispensable to
present version A in order to get some
feedback and start working on the B version.
And so it goes on and on.”
1.0 1.1 1.2 1.3 1.4 1.5

19. 3. Learning through iterations
„We’ve learned that it is indispensable to
present version A in order to get some
feedback and start working on the B version.
And so it goes on and on.”
1.0 1.1 1.2 1.3 1.4 1.5 1.6

20. 4. Technology doesn’t matter!

21. Success is very rarely due to technology.
It is often determined by:

22. Success is very rarely due to technology.
It is often determined by:
content

23. Success is very rarely due to technology.
It is often determined by:
content
the way
of reaching
clients

24. Success is very rarely due to technology.
It is often determined by:
content
the way
of reaching
clients
& communication

25. Success is very rarely due to technology.
It is often determined by:
This comes from serving 100+ magazine publishers
content
the way
of reaching
clients
& communication

26. „Don’t waste your time on
building systems that can be
bought for $199 per month”

27. „Don’t waste your time on
building systems that can be
bought for $199 per month”
Publish your magazine as soon as
possible and devote the time and money
you’re going to get back to reaching
clients and marketing your mobile app!

28. Read more
at our blog about
costs and challenges
with proprietary
mobile publishing
systems
blog.presspadapp.com