1a transmedia tools for visioning with notes

Teacher’s Guide for Inspiration II: Sharing Vision
Every PresenTense workshop starts
with a pre-exercise, meant to let people
settle in and start thinking in the terms
of the lesson. During this time, the
Instructor should let people settle in,
and stand silently by the screen to
indicate that people should sit and start
working. This should last two minutes
AFTER everyone has settled down and
there is silence in the room.

Once there is silence, the instructor can
ask: so, what do you think? Anyone
have any answers to the questions?
Give discussion three to five back and
forth‘s – and do not let someone speak
for more than two minutes. Then use
the last comment made to switch to the
next slide: And that‘s why we‘re
discussing Inspiration ,today.

Notes here: (This slide should take in total: 5
minutes. Total time of Visioning
Workshop: 80mins)

1

This workshops is NOT about their
ventures but rather about them as
digital age professionals who have to
share their vision with the wider
market. There are things today that
every digital age professional needs to
know, no matter who they are or what
they do, or how big their company is.

Start by asking the people in the room,
who are you? (they usually say, Mary,
or Jill, or Sarah). You want to say, no,
you are the CEO and Founder of X. Or
no, you are Mary, the President of Y.
You guys need to own your new
identity as leaders representing your
vision. This workshop is here to teach
how to gain traction fast, and drive our
vision hard without regards to resource
limits. Perception is key, as is
transparency, agility, and the ability to
organize lots of people with little
Notes here: infrastructure.

Today, everything is public, so you
need to provide ―surface area‖ for
contact with your customers. To do this
you—and your staff—need to have the
basic tools in your pocket to get out
there and gather people around your
vision. (Instructor, you can give the
example of the Obama campaign‘s use
of the internet vs Hillary, who was
much better know prior to the election.
Key is that it is much easier to get to
know someone or some cause than ever
before – and incumbent advantage has
fallen. Which is good news for start-
ups).

(Total: 2 minutes)

2

In the early 2000s, and experienced
business manager used to list Word as
a proficiency. Now we just accept it‘s
the case. Same with the web. Anyone
here not know how to use Facebook?

Suggestions for Using this Slide:
Before you reveal this slide, ask a
question and play it out with the group:
―Who here has updated their resume in
the past two years. What sort of things
have you listed? Education, yes. Work
experience. Skills? Ok, what sort of
skills? Ok, who here has been in an
interview, or hired someone recently?
Have you been asked, or been asked,
whether you know how to use
Microsoft Word? Let me show you a
resume from the early 2000‘s. Jess
Kendall, an experienced business
manager, mentions that he has
proficiency in Microsoft word.‖ From
Notes here: here you go into the fact that tools and
tools expected are changing.: Just like
once it was considered a big deal if you
knew how to use a typewriter machine,
or Word, and today it is considered just
normal. So to, today, a lot of the skills
and approaches that were once
considered the sphere of experts are
part of what we all need to know to be
good Digital Age entrepreneurs and
professionals. That‘s ultimately what
this series of seminars is about. It‘s
about taking you through a process of
learning and deeply engaging the
theories and approaches of the Digital
Age. I‘ll walk you through the
highlights of what we‘re going to do,
and give you a sense of the skills and
tools that we‘ll learn.

(Total: 3 minutes)

3

Resumes, just like websites, are tools
for bridging the belief gap. They are
used to express what a person thinks
others should think about them, and get
them to buy into whatever the person
the person would like them to buy into.
They need to prove that someone is
‗real‘ and worth investing time and
money in. Just like it is accepted one
should have a resume, it is now
accepted one should have a website.
The content of each determines how
others interact with the person behind
the resume or the organization behind
the website.

(Total: 2 minutes)

Notes here:

4

A website is different than a resume –
or should be different at the least –
because it can do so much more. With
a website, you can feature third parties
who validate you are legitimate, right
on the page (no need to call
references!). (Instructor, see above for
a list of possible elements that can help
establish credibility).

(Total: 2 minutes)

Notes here:

5

But before you can have anything
online, you have to find a place to park
your website. And just like offline
Location, Location, Location is the
rule, so it is online: your name online
will determine how people view you. If
you can capture your organization‘s
name, that‘s the best. If you can
capture things that express the values
you would like them to feel, that is
great too. Location, and ease of writing
and getting to your online location, is
critical. And if someone already owns
your name, check them out through
WHOIS – you might be able to get it
from them.

(Total: 3 minutes)

Notes here:

6

Once you have a domain, you need a
website. Your website is your public
face – the opportunity for people you
know to introduce you to their friends,
and the opportunity of those who do
not know you to get an impression.
How your website looks will determine
how they view you. But there is no
point paying for someone to build a
website when you‘re starting off, or if
you‘re running a distinct project. Free,
fully customizable sites such as
Weebly will do the trick and help you
do it fast. An example site built easily
on Weebly for no money is
www.nycfellowship.com

(Instructor, if you have time, go online
and show them weebly. Log-in, show
them how easy it is to create a new
page, embed content, etc. Do not take
more than 5 minutes on this, and skip it
Notes here: if the internet isn‘t working well).
Other options for free or cheap website
builders: Squarespace, Jimdo, Wix

(Total: 5 minutes)

7

Once you have a website, you want to
get to know your audience. There are a
number of ways to enable user
interaction with you online – and forms
are one of the most flexible tools,
especially those that you can embed
anywhere. Wufoo is our favorite,
because it is so flexible, user friendly,
and can connect with various different
services – such as CRM functionality
through tying into 37Signal‘s Highrise
system, and mailing systems like
MailChimp

and show them Wufoo. Log-in, show
survey, get the code to embed, etc. Do
not take more than 5 minutes on this,
and skip it if the internet isn‘t working
well). Other options for free or cheap
forms: Surveymonkey, Formassembly
Notes here:
(Total: 5 minutes)

8

The whole point of having a public
face is that others can interact with it.
But as they say with lectures, before
you can convince anyone of anything
you need to know your audience.
CRMs or Customer Relationship
Management tools are made for this.
And the best ones interface with your
forms so you can keep track of the
people who fill them out and interact
with your organization online. Highrise
is one such service, built on a
freemium model that means you get
limited functions for free, and more as
you pay. The free model is often good
for getting something off the ground.

and show them Highrise
(www.highrisehq.com). Log-in, show
contact, etc. Do not take more than 5
Notes here: minutes on this, and skip it if the
internet isn‘t working well). Other
options for free or cheap website
builders: Doorbell, Zoho CRM

(Total: 5 minutes)

9

Once you know your audience, you
want to tell them what they need to
hear in order to support your cause. A
powerful tool for that is audio-visual
presentations. There are a good number
of tools out there that will let you
upload slides, connect them to voice, or
make movies out of presentations.
Slideshare is the one we recommend,
because it is so easy to use – and you
can embed Slideshare directly into
Microsoft Powerpoint and upload
directly to your account. The coolest
part is that you can link an MP3
recording of your voice, and let people
hear your presentation and see it flip
automatically.

and show them Slideshare. Log-in,
show them how easy it is to create a
new presentation, embed one up there,
Notes here: etc. Do not take more than 5 minutes
on this, and skip it if the internet isn‘t
working well). Other options for free
or cheap website builders: Prezi,
GoogleDocs

(Total: 5 minutes)

10

Once you create your information
online, use shortened links to share
them – and if you register, you can
even track how many times the link
was used, to help assess marketing
language and more. (Instructor, shorten
a link for them if you have internet).

(Total: 3 minutes)

Notes here:

11

And once you are done with all that,
you can develop a page on your social
network of choice to share your content
with the world. We like Facebook
because almost a billion other people
do. Once you have other accounts, you
can share your website, share surveys,
feature Slideshare presentations and
more. The key here is to have the
Facebook page represent your vision
just as much if not more as your
website, and link the two together so
people can find you either within
facebook or from the Web.

(Total: 4 minutes)

Notes here:

12


You don‘t need to buy expensive
image editing programs to adorn
any of these properties. Aviary is a
free tool that can be used in your
browser to touch up, crop and
perfect photos to use on your
websites and social network pages.
Images have power – people are
drawn to them online and offline.
It‘s worth taking a bit of time to
spruce something up.

(Total: 5 minutes)

Notes here:

13

And finally, don‘t leave these
pages stale! The web is
constantly growing, changing,
evolving, and people want up-to-
date information and reflections
from their leaders. A blog that
isn‘t updated weekly will not get
people to come check it out – and
something that is a month old
makes even the casual surfer
loose faith that something is
going on underneath the hood.
Updating, therefore, is critical to
building integrity and track
record. So tools to update are
crucial. Here comes Posterous, a
tool we recommend because it
makes updating easy using online
email.

(Instructor, if you have time, go
online and show them Posterous.
Show them how easy it is to
Notes here: create an account by emailing in,
and how there are multiple
accounts than be updated all at
once. Do not take more than 5
minutes on this, and skip it if the
internet isn‘t working well).
Other option for free: Ping.fm

(Total: 5 minutes)

14

For the next 20 minutes, every person
(if computers available, if not, in
teams) should create their own
presence online, with the tools
available. When there are 10 minutes
left, call people to order. It‘ll be hard
getting them away from their
computers.

(Total: 20 minutes)

Notes here:

15

Ask people in the room to share their
URLs – and show a few examples to
the group as to what can be done in 20
minutes.

(Total: 5 minutes)

Notes here:

16

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