1. PRESENTED BY :DIVYA MALIK
SECTION A
CUN110550018

2. PRODUCT CATEGORY
 Pepsi cola brand
 Frito-Lay brand
 Tropicana brand

3. SUB BRANDS
PEPSI COLA BRAND
 Pepsi
 Diet pepsi
 Mountain dew

4. FRITO-LAY BRAND
 Lay’s Potato chips
 Ruffles potato chips
 Frito lay nuts

5. TROPICANA BRAND
 Tropicana pure premium juices
 Trop50
 Naked juice

6. KEYWORDS
PEPSICOLA BRAND(PEPSI)
KEYWOR COMPETITIO GLOBAL LOCAL APPRO
DS N MONTHLY MONTHLY X.
SEARCH SEARCH CPC
ES ES (Rs.)
Pepsi Low 3,350,000 165,000 8.01
Pepsi cola Low 246,000 8100 8.69
Pepsico Low 15,00,000 90,500 7.70
Cola Low 16,600,00 3,68,000 7.11
0
Pepsico la Low 15,00,000 90,500 8.09

7. PEPSICOLA BRAND(DIET PEPSI)
KEYWOR COMPETITI GLOBAL LOCAL APPRO
DS ON MONTHLY MONTHLY X.
SEARCH SEARCH CPC(Rs
ES ES .)
Cola Low 16,600,00 3,68,000 7.11
0
Pepsi Low 3,350,000 165,000 8.01
Pepsi diet Low 40,500 720 13.42
Diet pepsi Low 40,500 720 12.89
Diet drinks Low 110,000 880 13.86

8. PEPSICOLA BRAND(MOUNTAIN DEW)
KEYWORDS COMPETITI GLOBAL LOCAL APPRO
ON MONTHLY MONTHLY X.
SEARCH SEARCH CPC(Rs
ES ES .)
Dew Low 2,740,000 110,000 29.14
Mountain dew Low 368,000 6,600 11.10
Do the dew Low 27,100 590 14.06
Dew mountain Low 3,68,000 6,600 11.27
Mt dew Low 74,000 480 12.59

9. FRITO-LAY BRAND(LAY’S POTATO CHIPS)
KEYWOR COMPETITI GLOBAL LOCAL APPRO
DS ON MONTHLY MONTHLY X.
SEARCHE SEARCH CPC(Rs.
S ES )
Chips Low 13,600,000 246,000 29.25
Lays Low 1,000,000 40,500 7.29
Potato Low 368,000 14,800 16.21
chips
Kurkure Low 14,800 12,100 16.80
Snacks Low 3,350,000 165,000 20.07

10. FRITO-LAY BRAND( RUFFLES POTATO
CHIPS)
KEYWOR COMPETITI GLOBAL LOCAL APPR
DS ON MONTHLY MONTHLY OX.
SEARCH SEARCH CPC(R
ES ES s)
Chips Low 13,600,00 246,000 29.25
0
Lays Low 1,000,000 40,500 7.29
Ruffles Low 823,000 4,400 13.36
Potato Low 368,000 14,800 16.21
chips
Crisps Low 2,240,000 40,500 19.42

11. FRITO-LAY BRAND( FRITO LAY NUTS)
KEYWOR COMPETITI GLOBAL LOCAL APPRO
DS ON MONTHLY MONTHLY X.
SEARCHE SEARCHE CPC(Rs
S S .)
Nuts Low 6,120,000 135,000 16.97
Snacks Low 3,350,000 165,000 20.07
Chips Low 13,600,000 246,000 29.25
Lays Low 1,000,000 40,500 7.29
Crispy Low 1,500,000 33,100 10.90

12. TROPICANA BRAND( TROPICANA PURE
PREMIUM JUICES)
KEYWORD COMPETITI GLOBAL LOCAL APPRO
S ON MONTHLY MONTHLY X.
SEARCH SEARCHE CPC(Rs
ES S .)
Tropicana Low 15,00,000 12,100 24.49
Orange Low 6,73,000 18,100 22.16
juice
Fruit juices Low 110,000 14,800 18.84
Drinks Low 9,140,000 201,000 20.03
Juices Low 5,50,000 33,100 15.30

13. TROPICANA BRAND(TROP50)
KEYWOR COMPETITI GLOBAL LOCAL APPRO
DS ON MONTHLY MONTHLY X.
SEARCH SEARCH CPC(Rs
ES ES .)
Tropicana Low 15,00,000 12,100 24.49
Juices Low 5,50,000 33,100 15.30
Fruit juices Low 110,000 14,800 18.84
Drinks Low 9,140,000 201,000 20.03
Juice Low 9,140,000 301,000 12.76

14. TROPICANA BRAND(NAKED JUICE)
KEYWORD COMPETITI GLOBAL LOCAL APPRO
S ON MONTHLY MONTHLY X.
SEARCH SEARCH CPC(Rs.
ES ES )
Tropicana Low 15,00,000 12,100 24.49
Juices Low 5,50,000 33,100 15.30
Drinks Low 9,140,000 201,000 20.03
Fruit juice Low 2,46,000 22,200 21.31
Fruit drinks Low 90,500 6,600 20.35

15. THANK YOU…