Victoria's Secret launched its PINK line in 2003, targeting young women aged 18-30. PINK focuses on loungewear, sleepwear, and intimate apparel. It uses a fun, playful brand image and introduces new products every 3-4 weeks. PINK has seen success through its marketing in fashion magazines, websites, and campus campaigns with spokesmodels and pop stars. However, some have critiqued PINK's marketing for possibly promoting an unrealistic dress code or attitude to younger consumers.

1. Victoria’s Secret PINK Keeping the Brand Hot Alina Oprea, Carmen Neghina, Myriam Suidan

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