Hack vs. Flack...a social media point/counterpoint

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The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv). We shared a lot of stories to support the slides. But here are the slides we presented.

Tecnologia Negócios

Extreme
Media
Relations
James Pilcher
Kevin Dugan
January 28, 2010

Extreme Media Relations

▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

Media Relations & Social Media are (seemingly) at odds

SOCIAL MEDIA:
PARADOX

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Social Media: Paradox

Social technology (platforms,
communities, widgets) can
bring us together.
Social technology can also
keep us from truly engaging and
from connecting with each other.

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Social Media: Paradox

▪ Automation vs. Personalization

▪ Journalists vs. Bloggers

▪ Campaign vs. Commitment

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Hack vs. Flack

FIVE CONCEPTS:
POINT | COUNTERPOINT

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Point | NOISE

▪ We compete with 34 gigabytes of information
– every day

▪ 34 GB of words and images = 7,000 songs,
40,000 photos or 40 hours of video

▪ An average of 2,000 news releases are
distributed – every day

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Counterpoint | NOISE

▪ More opportunities to connect with reporters

s

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Point | Relationship

▪ Keep closer track of more people

s

flickr.com/photos/yetanothermusicweblog/2413992725 /

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

point | relationship

connect live
support

feedback

friend/ Facebook, LinkedIn,
follow/ Twitter, Flickr, YouTube
fan
Hack vs. Flack
reply/ rt
FIVE CONCEPTS:
POINT|COUNTERPOINT
share/
comment/ link discuss

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

Counterpoint | Relationship

▪ Ambient awareness is a delicate balance

s

www.flickr.com/photos/jvk/31232480

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | SPEED

▪ Moves too fast to keep up

s

flickr.com/photos/
robertmattar/3551958182

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

CounterPOINT | SPEED

▪ You can move more quickly

▪ Specific tools can create efficiencies

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | Communication

▪ Easier than ever

s

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Counterpoint | Communication

▪ Two-way communication – for better or worse

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

POINT | tIMING

▪ Give information -- early

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

CounterPOINT | tIMING

▪ More time = more coverage

flickr.com/photos/46229495@N00/584140010

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

“Make it work people” – Tim Gunn

FIVE ACTION
ITEMS: TAKEAWAYS

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Redefine Content

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Participate

s

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

Takeaways | Participate

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

Takeaways | Be Person(al)

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | Fail

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Takeaways | SHARE

s

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Join the
Conversation

@jamespilcher

@prblog

Cincinnati Social Media

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog

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Hack vs. Flack...a social media point/counterpoint

1. Extreme Media Relations James Pilcher Kevin Dugan January 28, 2010

2. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

3. Media Relations & Social Media are (seemingly) at odds SOCIAL MEDIA: PARADOX Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

4. Social Media: Paradox Social technology (platforms, communities, widgets) can bring us together. Social technology can also keep us from truly engaging and from connecting with each other. Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

5. Social Media: Paradox ▪ Automation vs. Personalization ▪ Journalists vs. Bloggers ▪ Campaign vs. Commitment Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

6. Hack vs. Flack FIVE CONCEPTS: POINT | COUNTERPOINT Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

7. Point | NOISE ▪ We compete with 34 gigabytes of information – every day ▪ 34 GB of words and images = 7,000 songs, 40,000 photos or 40 hours of video ▪ An average of 2,000 news releases are distributed – every day Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

8. Counterpoint | NOISE ▪ More opportunities to connect with reporters s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

9. Point | Relationship ▪ Keep closer track of more people s flickr.com/photos/yetanothermusicweblog/2413992725 / Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

11. Counterpoint | Relationship ▪ Ambient awareness is a delicate balance s www.flickr.com/photos/jvk/31232480 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

12. POINT | SPEED ▪ Moves too fast to keep up s flickr.com/photos/ robertmattar/3551958182 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

13. CounterPOINT | SPEED ▪ You can move more quickly ▪ Specific tools can create efficiencies Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

14. POINT | Communication ▪ Easier than ever s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

15. Counterpoint | Communication ▪ Two-way communication – for better or worse Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

16. POINT | tIMING ▪ Give information -- early Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

17. CounterPOINT | tIMING ▪ More time = more coverage flickr.com/photos/46229495@N00/584140010 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

18. “Make it work people” – Tim Gunn FIVE ACTION ITEMS: TAKEAWAYS Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

19. Takeaways | Redefine Content Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

20. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

21. Takeaways | Participate Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

22. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

23. Takeaways | Be Person(al) Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

24. Takeaways | Fail Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

25. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

26. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog

27. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

28. Join the Conversation @jamespilcher @prblog Cincinnati Social Media Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

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