How can marketers leverage slideshare to position their companies? Find out

1. USING SLIDESHARE FOR BUILDING THOUGHT
LEADERSHIP
April 2014
By Prayukth K V

2. WHY SLIDESHARE? IF YOU HAVEN'T DECIDED
YET!
 High credibility – Also, stuff posted on Slideshare often gets
good visibility on search engines
 Build influence
 Attracts analyst attention; good place to start conversations
with analysts interested in your technology/product
 No longer can a marketing professional rely solely on white
papers and blog posts to get their message to prospective
buyers and customers.
 Good place to drive media interest
 Advisable for senior management and spokespersons to be
on Slideshare
 Great platform to engage future customers and employees
 Great place to beta test your marketing content
 Should ideally be an integral part of your web traffic building
strategy

3. Slideshare is the largest professional
content sharing network in the world

5. GETTING STARTED
 Prepare and publish content that is highly consumable, easy
to find with adequate visual elements
 Focus on relevance of content to target audience
 Be as up-to-date as possible
 Prepare a list of topics that connect with your area of expertise
 Do enough background research to bring out facts that attract
attention (see what others are saying)
 Evolve an engagement strategy
 Identify a set of people within your organisation who have a
certain degree of credibility
 Connect your Slideshare account with your corporate website
 Generic event presentations can be a good place to start
 Presentations can be published on company intranet before
being shared on Slideshare

6. FIGURE OUT YOUR CONTENT CYCLE
Research
Create
Approve
PublishPromote
Measure
Refine

7. WHAT TO DO ON SLIDESHARE
 Optimize your presentation for SEO with
appropriate keywords appearing in the title,
description and tags
 Encourage sharing and embedding
 Publish the Slideshare links on other social
channels such as Twitter and Linkedin
 Allow audience to contribute ideas
 Reuse the content for marketing campaigns
 Showcase content at company meetings, user
groups, social meetups, newsletters, industry
conferences, and webinars
 Reuse existing whitepapers/blogs by transforming
them into visually appealing presentations

8. Source: Slideshare

9. ANALYZE
 Pro-users have access to a useful dashboard that
gives information on referring traffic, inbound links
and downloads
 If you do not have a pro account, you will still get an
alert whenever someone downloads your content
 Profile visitors, likes and shares are also logged
 Connect with people who are engaging with your
content by following them
 Check inbound traffic on your website to see how
Slideshare is bringing visitors
 Grade your content based on user engagement
 Figure out why certain types of content work while
others don't

10. DO NOT!
 Publish for sake of publishing
 Publish press releases or company updates
 Allow long gaps between posts
 Attack competition through content
 Forget to respond to comments
 Plagiarize
 Publish whitepapers or content that is not visually
rich or easily consumable
 Publish dated content
 Publish confidential documents including product
roadmaps, marketing strategy etc., in whole or part

11. HAPPY SHARING!
Prayukth K V