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Technology Entrepreneurship

Making Business Sense



By: Sohan Babu Khatri
CEO
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Three H Management
Sohan Babu Khatri - Introduction
Professional Engagements:
•   CEO – Three H Management Pvt. Ltd
•   Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-Nepal

Adjunct Faculty:

•   Ace Insititute of Management
•   Kathmandu College of Management
•   London Chamber of Commerce and Industries – International Qualification


Background:
•   Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute of
    Engineering, Nepal
•   Masters of Business Administration (MBA - Finance and
    Marketing), Bangalore University, India
•   Certified Financial Manager (CFM), Centre of Financial Management, Bangalore
•   Licensed International Financial Analyst (LIFA) - Charter Holder – International
    Research Association, Cambridge, Massachusetts
Technology + Business
BUSINESS SENSE

        +

TECHNICAL SENSE =

 COMMON SENSE
COMMON SENSE =
On Ideas

  If a man makes a better mousetrap
 than his neighbor, though he builds
   his house in the woods, the world
 will make a beaten path to his door.

      Ralph Waldo Emerson


                                        6
Business Concept

   The manufacturer who waits for the
   world to beat a path to his door is a
         great optimist. But the
      manufacturer who shows this
    “mousetrap” (and its value) to the
   world, keeps the smoke coming out
              his chimney.

              O.B. Winters
                                           7
Mother of IDEA ?

OPPORTUNITY




                   Learn | Consult | Research
Opportunity Recognition &
     Business Concept


Paying attention to both the external
 world and your internal mind set.



                                        10
OPPORTUNITY RECOGNITION



 An opportunity is not an idea
  nor is it a business concept.



                              11
An Opportunity is External

•   It is in the environment
•   It is a need to be fulfilled
•   It is a want to be addressed
•   It is a fear to be relieved
•   It is time limited (window of opportunity)
•   It is not a technology, service, or product
    but an application to situation


                                                  12
Ideas vs. Concepts
• Ideas are often seeing a need, want or fear and
  saying, “Lets meet that”

• Ideas are sometimes a technology hunting for an
  application or “opportunity”

• Concepts are when you put a technology together
  with the customer/market perspective and
  understand the business and revenue models that
  lead to sales.
                                                    13
Opportunity, Ideas & Concepts

• Good ideas are not always good opportunities nor
  viable concepts.
• Concepts are built using ideas & entrepreneurial
  creativity in real time & address real problems.
• Opportunities are attractive, durable, timely, and
  anchored in a product or service which creates real
  value for its buyer and end user.
• Concepts provide Need or Want Satisfaction, Pain
  and/or Suffering Relief.
• Opportunities yield measurable net benefits to the
  entrepreneur and to society.
                                                   14
Opportunity Recognition
• Opportunities are also situational
  – The Window of Opportunity
• Opportunities take form in real world
  conditions
  –   Changing conditions
  –   Leads and lags
  –   Knowledge gaps
  –   Chaos and/or confusion
  –   Inconsistencies
  –   Uncertainties

                                          15
The Window of Opportunity



           I was seldom able
         to see an opportunity
          until it ceased to be
                    one.
The Window of Opportunity


Market Size
(Revenue
Potential)




              Time (Years)



                             17
Recognizing Opportunity
Seek it Actively




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Watch Trends

    •   Social
    •   Political
    •   Economic
    •   Technological
    •   Demographic
    •   Global
    •   Local

                        19
The External Environment

                      Macro-Environment


                               Industry
                                                    Demographics
      Economic               Environment
                             Competition



                 Customers      FIRM           Suppliers




       Social                 Substitutes                  Global




                             Political/Legal
                             Technological




                                                                    20
AND DON’T FORGET

COUNTER-TRENDS
Questions to Answer
• Can we convert this opportunity into some
  profitable business concept ?
• Is this really an adequate business
  opportunity and concept?
• Is this one I/we want to pursue?
• What resources are required to exploit it?
• How do I/we acquire them?
• How do I/we manage the operation?
• How and when do I/we harvest?
                                               22
Differentiating Between
Opportunities
                       Revenue Potential

                      Small            Big
  C
  o      Obvious    Most small    Highly
  n                 businesses    competitive
  c
  e                                  High
  p                 Black holes    potential
      Not Obvious                  ventures
  t
  s



                                                23
The Ideal Growth Market (Example)

1. Over 50 million in total size, 100 million derivable
2. Growing at a rate significantly greater than real GNP, 25-50%
   reasonable
3. Sufficiently fragmented or non-competitive to allow a new entry
   to grow to 25-50 million or more in sales within 5 years
4. Amiable to profit making by a new entry at the rate of at least 10%
   after tax on sales within 2 to 3 years after start up
    – High technology requires very high contribution margin
5. Politically and socially acceptable to traditional sources of
   finance once established
    – Bank loans
    – IPO or sale to larger corporation



                                                                    24
An adequate top line is
fundamental to a modest
      bottom line.



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Market Realities Impact Opportunities


                                      Supply
$/Unit
Price
Cost




                                      Demand
               Quantity/Time Period

                                               26
Harvest Issues (Bottom Line)
    • Profitability
    • Positive Cash flow
    • ROI on Required I
    • Investor Demands/Expectations
    • Value at exit
    • Life style issues
      –Personal wants
      –Family issues
    • Sustainability
    • Social Value Added
    • Environmental Value Added
                                      27
Differentiation Issues
• Technology

• Service

• Team, talent, fit

• Channels of distribution and marketing

• Pricing

• Opportunistic, adaptive                  28
Principles of Opportunity Seeking

 • Systematically analyze all sources
 • Go out:
     – look,
     – ask, &
     – listen
 •   Keep it simple, stay focused
 •   Start small (specific)
 •   Aim for leadership
 •   Be market focused, be market driven
 •   Don‟t do too much at once
 •   Innovate for future
 •   Focus on Opportunity rather than Risk
                                             29
Keep all your five senses active
Don‟t forget your sixth Sense
Concept Feasibility

•   Compelling Interest
•   Customer Opportunities
•   Customers
•   Venture Concepts
•   Financial Resources
•   Entrepreneurial Team
•   Venture Evaluation
                             32
Compelling Interest

“Choose a job you love, and you
 will never have to work a day in
             your life.”

            –Confucius


                                33
Customer Opportunities

“The secret of life is to be ready
   for the opportunity when it
             comes.”

        –Benjamin Disraeli


                                 34
Customers

 “I cannot give you the formula for
    success, but I can give you the
  formula for failure...which is: try to
          please everyone.”

        –Herbert Bayard Swope


                                       35
Venture Concepts

  "Vision is the art of seeing
        things invisible.”

        –Jonathan Swift


                                 36
Financial Resources

 "Happiness is a positive cash
             flow.”

           –Fred Adler



                                 37
Entrepreneurial Team

       "The true entrepreneur
     acknowledges that he or she
        cannot succeed alone."

            –Dr. An Wang


                                   38
Reality Check

  "Never tell me the odds."

    –Han Solo in "Star Wars"




                               39
Venture Evaluation

 "Confidence is what you feel
  before you comprehend the
           situation."

           –Old Proverb


                                40
Success

  "Success, as I see it, is a
     result, not a goal."

      –Gustavae Flaubert


                                41
SUCCESS CRITERIA
IT IS NOT ONLY MONEY!!!

 • Growth
 • Profitability
 • Technological Innovation
 • Market Impact
 • Institutionalization of Success

                                     42
Conclusion




      Be Realistic, but
    Demand the Possible



                          43
Some more about opportunity and
business concept




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Identifying Opportunities
  Analyzing the Product- (Service-) Market Scope

                       existing      Market
                     (developed)                   new

               improve market            market diversification;
    existing   penetration; gain         extend market scope
               market share              (e.g. go international)
    Product
   (Service)   develop new products;      simultaneous product-
               product diversification    and market
     new                                  diversification




                                                                   45
Key Business Concepts

   Business     What is the basic principle behind
    model       the business?


   Revenue      How do you plan to make money?
    model       What are your sources of income?

                How do you plan create value?
     Value
                What is the commercial proposition?
  proposition
                What is the customer going to pay for?



                                                         46
Developing The Concept Statement

• What customer needs and wants are
  presently going unsatisfied?
• How will the requirements of present
  customers change?
• What new end-use applications are likely to
  emerge?
• What new technologies will be used to meet
  which needs of customer groups?

                                            47
Developing The Concept
• What will competitors do and what difference
  will this make?
• What customer needs, wants, and fears are
  being addressed
• What customer groups should the
  organization be getting in position to serve?
• Is it going to be satisfy the bottom line ? For
  how long ?
• How do we grow ? How do we change ?
                                               48
Checklist For The Concept Presentation

1.    Important and Distinct Features
2.    Who are the target users/customers ?
3.    Why will they consume it ?
4.    Innovation Involved
5.    Role the concept plays in the industry
6.    What is the business model ?
7.    What is the revenue model ?
8.    How will the customer know you exist ?
9.    What are the bottom line achievements ?
10.   Why will your business run sustainably ?
                                                 49
Whom to Target ?
Know your customers better than yourself




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Market Segmentation: Consumer
Markets


  Grouping customers is a more practical way of meeting
  needs than thinking of customers either as individuals or
  as one large mass. Groups should comprise those
  customers that respond to your products and services in
  similar ways. By planning a business around these
  customer groups, needs can be served effectively.


  Geographic    Demographic    Psychographic     Behavioral



                                                              51
Consumer Markets: Product Adoption



                                            34%     34%
   Rate of adoption




                                   13.5%
                                                             16%

                         2.5%


                      Innovators    Early    Early    Late Laggards
                                   adopters majority majority

                                                                      52
Market Segmentation: Business
Markets

  Business markets can be segmented with many of
  the same variables employed in consumer market
  segmentation, such as geography, benefits sought,
  and usage rate.       Yet business marketers also use
  several other variables.


    Demographic           Purchasing          Personal
     variables            approaches        characteristics

              Operating            Situational
              variables              factors


                                                              53
Development of New Product /
Customers/Markets


        Nature of    Customers or Markets
       Technology      Old          New

               Old     “No       Promising
                     Brainer”

               New    Great
                                  Risky
                     Potential


                                            54
Sustainability - Growth




                          55
Basic Product Life Cycle


                   Bad


                           Good
           Great



   Risky




                                  56
Venturing into the Unknown




     Problem A   Problem B   Problem C




                                         57
Technology Products/Services
Functional Capabilities Vs. Benefits




                                  Learn | Consult | Research
Technology Assessment




              Functional     Benefits
 Technology   Capabilities




                                   59
Example: Portable PCs

►Functional Capabilities    ►Benefits
  –   Weight                  – Portablity
  –   Size/Volume             – Effective compute
  –   Processor speed Mhz       power
  –   Battery life            – Maximum time without
                                power connection




                                                   60
Example: Fiberoptic Cable

►Functional Capabilities        ►Benefits
  – Low weight/size/cable         – Easier to install; lower cost
  – Less signal attenuation       – Fewer re-transmission
  – High message volume             amplifiers
    capacity                      – More clear signals
  – Fast transmission             – Easier to trouble shoot &
  – Immune to cross talk, RFI       maintain
    and EMI




                                                                61
Example: DSL Line

►Functional Capabilities      ►Benefits
  – Uses existing twisted       – No new line installation
    pair telephone line           required

  – 15-20 times faster than     – Enables service
    56kbps dial up modem          operators to sell more
                                  broadband services




                                                        62
Example: Email

► Functional Capabilities         ► Benefits
   – Multiple addressees             –   Easy mass mailing
   – Instantaneous, electronic       –   No delay
     transmission                    –   Quick & easy response
   – One click reply & forward       –   Minimal
   – Stored addresses                –   No paper, no postage, no
   – Electronic message storage          envelopes, no storage
                                         cabinets




                                                                    63
The Value Triad – Be Clear

                Customer



                 Value
               Proposition
Product                      Application




                                     64
Value is what customers buy




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Lifetime Value = Current Value + Potential Value
Example

 ►Customer: Owner of Bed & Breakfast Inn
 ►Product:      A $350 Hobart table top mixer
 ►Application: Making pancakes for 10 guests
  every day
 ►Value Proposition:
   – “The Hobart mixer is a faster, more efficient mixer that
     is sturdier, reliable, and suitable for significant daily
     use”.
Another Version
  ►Customer/Buyer: U.S. Army
  ►User :            Military cook/baker
  ►Application:     Baking 500 cakes/day
  ►Product:           $3,500 Large
   capacity, heavy duty, floor mounted industrial
   mixer
  ►Value proposition:
    – “This industrial mixer provides high capacity, high
      performance and very long term reliability”.
Technology and Business




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Getting the right balance
 between technological
innovation and business
  acumen is critical for
   successful product
       development.
BUSINESS SENSE

        +

TECHNICAL SENSE =

 COMMON SENSE
•   Don‟t fall for one more than the other one.
•   Don‟t fall into Analysis Paralysis.
•   Don‟t be a better maker and poor seller
•   Don‟t be a better seller and poor maker
•   Have a right balance between both
•   Understand their complimentary relationship
•   Business and Technology needs to interact
    with each other better.
Value – ITC - Example
A. Strategic Benefits
• A1. Competitive Advantage
  A2. Alignment
  A3. Customer Relations
B. Informational Benefits
• B1. Information access
  B2. Information quality
  B3. Information flexibility
C. Transactional Benefits
• C1. Communications Efficiency
  C2. Systems Development Efficiency
  C3. Business Efficiency
Innovation Value Chain and Business


          Idea
        Generation


                        Idea
                     Conversion



                                    Idea
                                  Diffusion
Mobile Apps and Business Sense
Some Issues and Cases




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VIRALITY
VIRALITY
Mobile Apps and Business
• Consumer app developers have used to
  efficiently acquire large user bases and why
  business app developers cannot leverage
  the same techniques.

• Cross-promotional advertising on consumer
  apps can be a very effective and efficient
  user-acquisition technique.
Example

 • Dropbox is the quintessential paradigm of
   designing virality into a product. Users are
   incentivized to refer Dropbox because they
   receive free additional storage for doing so.

 • Additionally, the act of sharing a file with a
   friend inherently exposes Dropbox to new
   potential users and serves as a trigger for
   customers to talk about the service.
THERE ARE THREE TECHNIQUES THAT
 EMERGING MOBILE-FIRST BUSINESS
  APP DEVELOPERS ARE USING TO
    BUILD VIRALITY INTO THEIR
           PRODUCTS.
TRIGGERS
• Triggers are events that spur an action.
• In this particular context, triggers are actions
  that an app user takes that provide for an
  opportunity to discuss the application.
• Expensify, a mobile app for business users to
  submit expense reports, has built in two word-
  of-mouth referral triggers:
  – 1) every time a user takes a picture of a receipt for
    expense reporting, they are triggered to talk about
    the app with the coworkers or clients present;
  – 2) the act of submitting an expense report triggers an
    explanation of the product to the person approving
    the report.
INCENTIVES
• Incentives play on the concept that users are
  much more likely to actively refer a product if
  they receive some practical value for doing so.
• Plangrid, an iPad app for managing
  construction-site blueprints, uses incentives to
  spread among the different companies that
  collaborate on construction sites.
• Plangrid‟s value to each site user increases with
  each additional company and user that joins and
  adds to the project.
• Thus, users have a practical incentive to refer
  the product to new target users.
VIRALITY INTO WORKFLOW
• Lastly, building virality directly into the workflow of
  how a customer uses an app is a very effective way
  to expose the app to new potential users.
• Doximity, a mobile professional network for
  physicians, has built virality into its product workflow
  through its secure messaging capability.
• Doctors use Doximity to send HIPAA-compliant
  messages to other doctors.
• Every message sent from a user to a doctor not yet
  on the platform exposes a new potential user to the
  product, because the message recipient must install
  Doximity to read the message.
ENTERPRISE/BUSINESS APP




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KEY FOR ENTERPRISE APPS
• Mobile-first business apps have to follow
  different rules for customer acquisition in order
  to achieve the scale and marketing efficiency of
  their consumer-focused brethren.
• The key for enterprise apps is to focus on
  building virality into the product so users
  directly or indirectly spread the app within their
  target audience.
• The mobile-first business apps that emerge
  victorious will be the ones that leverage
  triggers, incentives and workflow to kick their
  user acquisition flywheel into overdrive.
MOBILE APPS FOR BUSINESS AND ITS VALUE
TO THEM

• Recession proof business: You can make real
  money now: 1 in 5 sales is currently made using
  a mobile application. Despite the current difficult
  economic trading conditions, 50% of mobile
  searches result in a sale, and it‟s set to grow
  exponentially

• Rising market: The mobile apps market is set to
  grow to $119 Billion by 2015. Imagine how much
  money you will be making when the market
  improves. When the time comes, you‟ll be able
  to command a substantial share of the market as
  an established player
……………
• Low cost/low risk investment – it‟s the
  easiest way to start a business and get
  selling, requires little or no technical
  knowledge with our intuitive, user-friendly
  mobile app template interface

• Quick wins – get up and running within 24
  hours and start making money instantly with
  little effort – build a demo mobile app in
  minutes to show your clients
…………….
• Make money while you sleep – Mobile App
  Reseller accounts get paid by their customers
  monthly so you can earn money automatically
  while you are not even working. Once you
  have a customer they stay a customer.

• Secure income now! – get paid by selling
  repeat monthly mobile applications so you
  can build your monthly income on a regular
  basis
• Extends your sales opportunity: Spreads the
  business risk as it‟s possible to attack virtually
  any vertical sector so if one market is slow you‟ll
  find another easily that will pick up the slack

• Future-proof your business – you‟ll be able to
  build a loyal client base. Mobile apps for
  business will help your clients sell more of their
  products and services, they can quickly see the
  return on investment, and will come back for
  more and more
…………..
• Provides opportunity to up-sell and cross-sell –
  giving you the confidence that you will be able to
  generate a future income stream for yourself. The full
  complement of marketing tools provides ample
  opportunity to sell clients additional services on a
  continuous basis such as exhibitions, print and
  display, customer promotions with our “write
  once, send to all” technology

• Peace of mind – fully backed up service by world-
  leading mobile apps development company Instant
  App Wizard, means you can roll out products with
  complete confidence as all IT functions, tutorials, and
  back-up marketing and support services are provided
  for you and your clients, now and in the future.
VALUE – EXAMPLES

Understand others business if its your business
to sell them your product



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1. Geo-Targeted Push Notifications

• A band on tour could notify fans in a particular city
  that tickets there are nearly sold out or remind
  concert-goers to show up early so they don‟t miss the
  opening act
• A national chain could easily send city- or region-
  specific notifications about special offers based on
  what users in that area are interested in
• A restaurant could boost loyalty by sending a special
  offer to customers who had been in the past year but
  not in the last two months
• A store could announce a sale on umbrellas coupled
  with a weather alert to nearby users when it‟s
  predicted to rain soon
2. Additional Sales Opportunities

• One of the single biggest opportunities for businesses to
  leverage mobile apps is that smartphones have opened a
  whole new world of shopping and engagement opportunities.
  Interactions between customers and businesses have grown
  to become geo-agnostic. The morning commute, waiting in
  line for movie tickets and sitting in a doctor's office are all
  places people could be using their smartphones to shop your
  store or engage with your brand.
• These pockets of free time that were previously biased
  toward reading, can now be used by consumers for so much
  more. A mobile app maximizes opportunities for reaching
  users in these new pockets of time. A push notification might
  remind users of a nearly abandoned shopping cart, bringing
  them back into the shopping experience.
3. Geo-Targeted Advertising
• The classic targeted ad story goes something like this:
  A potential homeowner is stuck in traffic on his daily
  commute home and looks out his window to read a
  sign on a new housing development that says, “If you
  lived here, you’d be home by now.”
• Now multiply that times a billion and you‟ve got the
  power of modern, smartphone-powered targeted
  advertising. These smart ads can target users by their
  specific location, displaying ads that are geographic
  and contextually optimized.
• Businesses can make on-the-fly tweaks to campaigns
  based on what works in a particular geographic
  location. They can also display coupons to potential
  users nearby or help users find the business by
  advertising directly on a map.
4. Dynamic Offers
• When you tie in technologies like push notifications
  and geotargeting, magical things start to happen.
  Businesses can use data collected through
  geotracking and ad campaigns to deliver just-in-time
  offers. .
• For example, movie theaters and very time-sensitive
  inventory that goes to waste at a particular time and
  can‟t be recovered. The theater could track and send a
  coupon to users who are nearby and looked up
  information about showtimes but didn‟t make a
  purchase.
• A bar with a slow night could offer an impromptu
  extended happy hour to past patrons who are nearby.
5. Pushing Through the Funnel
• Ever walked into a store, shopped around a bit, and then
  walked out without making a purchase? That‟s called a
  "bounce." Online, users bounce for a variety of reasons
  and on mobile the reasons are even greater. Users might
  not have a credit card handy, typing in account information
  is considered too tedious or they simply get distracted and
  put their phone back in their pocket.

• Fortunately, one way to combat transaction abandonment
  is through automatic address fill-in. Using a phone‟s
  GPS, transactional apps can detect a user‟s location and
  automatically fill in address data.
• Seamless, the leading online food delivery service, has
  been aggressively marketing its mobile apps that
  automatically detects a user‟s location to fill in a delivery
  address and display restaurants able to deliver there.
6. Data Gathering
• One of the really powerful tools available to online
  businesses is that they can easily track every move
  customers make from the moment a user lands on the
  site. What engaged users and what turned them off?
• Where, exactly, in the online store did a user go and
  what did they do when they got there?
• These are really easy questions for webmasters to
  answer, but good luck figuring that out in brick-and-
  mortar store.
• That is, unless you‟re using the Wi-Fi signals emitted
  from smartphones in your customers pockets and
  purses. Tracking signals from mobile devices is
  opening a whole new world of analytics and data-
  gathering opportunities for retailers stuck in the
  physical world.
7. Compete Anywhere
• Many brick-and-mortar retailers complain about
  showrooming, the practice whereby shoppers visit a
  physical store to inspect the goods in person all the
  while intending to ultimately make their purchase
  online, where prices are usually cheaper.
• While the traditional retailer might be on the losing
  end of that transaction, the customer and online
  retailer are winning.
• Price comparison tools are helping etailers drive
  additional traffic and sales. Amazon, for
  example, even went so far as to offer a $5 discount to
  shoppers who scanned items using their price
  comparison tool.
……………
• Mobile apps are helping businesses increase revenue
  largely by increasing efficiency.
• Instead of advertising to broad spectrum, users can be
  narrowly targeted.
• Businesses can lure back customers who haven‟t
  been in a while but are nearby.
• Customers can shop during small pockets of time that
  would have previously gone to waste.
• Businesses can precision-discount inventory in the last
  moments before it would have gone to waste.
• And all these little efficiencies are resulting in more
  revenue for businesses while, by and large, enhancing
  the overall experience for users.
For Social Apps
Social Entrepreneurship

And Sustainability of Business



                                 Learn | Consult | Research
Triple Bottom Line
Triple Target
Triple Achievements
Triple Destinations
The Social Enterprise Spectrum

                                      Purely philanthropic                                 Purely commercial


               Motives, M              Appeal to goodwill      Mixed motives               Appeal to self-
               ethods &                                                                    interest
                                       Mission driven          Mission driven &
               Goals                                           market driven               Market driven
                                       Social value
                                                               Social & economic           Economic value
                                                               value

                                                              Subsidised rates or        Market-rate prices
                      beneficiaries    Pay nothing            mix of full of payers &
                                                              those who pay nothing
                                                             Below-market capital, or
   Key stakeholders




                      capital          Donations &           mix of donations &          Market-rate capital
                                       grants                market-rate capital
                                                             Below-market wages, or       Market-rate
                      workforces      Volunteers             mix of volunteers and        compensation
                                                             fully paid staff
                                                             Special discounts, or mix
                      suppliers       Make in-kind           of in-kind & full price      Market-rate prices
                                      donations              donations
Why Create Social Value?
• Businesses are motivated by profit-creation whereas social
  projects have to be driven towards social value creation.
• As a result most successful social entrepreneurs that face
  various challenges share the same philosophy or a strategic
  service vision, that is, a set of ideas and actions that
  maximizes the leverage of results over efforts directed
  toward well-defined targets and supported with highly-
  focused operating strategies.
• It is necessary for Social entrepreneurs not only to create
  social value for its „customers‟ i.e. its target group but also
  its „investors‟ i.e. its donors.
• Social entrepreneurs generate social capital when they
  create channels in which individuals can contribute to their
  communities and to the welfare of others
COMPETITION IS EVERYWHERE
BUSINESS SENSE SHOULD BE EVERYWHERE




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A Short Story
• Two boys walking in a forest
• Come across a ferocious grizzly bear
  charging towards them
• The first boy calculated that the bear will
  overtake them in 17.3 seconds and have
  no chance of escape
The story continues

• The second boy puts on his running
  shoes
• The first says, you are crazy, you cannot
  outrun the bear
• The second says, true, but all I have to
  do is outrun you.
What it takes to be entrepreneurial in a
          not-for-profit setting?

             HAVE THAT

                  OR

          FACE THE BEAR
Non-Profit View

•   Pursuit of Opportunity
•   Rapid Commitment
•   Ability to Change & Adapt
•   Multistage Decision Making
•   Using Other People‟s Resources
•   Managing Networks & Relationships
•   Value Creation
For social service and arts organizations
     remember innovation and being
 entrepreneurial is as important to you as
      a technology based business.

      The alternative is the BEAR.
FINALLY




          Learn | Consult | Research
The Entrepreneurial Success (ES)
Formula


ES = [ Idea + (Men x Management x Markets)] x
 Passion

                        leadership
                        effective teambuilding/teamwork
                        motivation and incentives
                        efficient decision making structure
                        appropriate management systems
                        conductive organizational culture
                         (climate)

                                                        117
Paagal – Laxmi Pd. Devkota
…………..




   -
………….


        -
……………
…………….
………….
Conceive IT !
      Believe IT !
        Do IT !
For that, you need to be MAD
enough to the world which is
      NORMAL enough



                      Learn | Consult | Research
Best of Luck !!


By: Sohan Babu Khatri
CEO
                                           Learn | Consult | Research
Three H Management
Sohan.khatri@gmail.com

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Technology Entrepreneurship - Making Business Sense

  • 1. Technology Entrepreneurship Making Business Sense By: Sohan Babu Khatri CEO Learn | Consult | Research Three H Management
  • 2. Sohan Babu Khatri - Introduction Professional Engagements: • CEO – Three H Management Pvt. Ltd • Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-Nepal Adjunct Faculty: • Ace Insititute of Management • Kathmandu College of Management • London Chamber of Commerce and Industries – International Qualification Background: • Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute of Engineering, Nepal • Masters of Business Administration (MBA - Finance and Marketing), Bangalore University, India • Certified Financial Manager (CFM), Centre of Financial Management, Bangalore • Licensed International Financial Analyst (LIFA) - Charter Holder – International Research Association, Cambridge, Massachusetts
  • 4. BUSINESS SENSE + TECHNICAL SENSE = COMMON SENSE
  • 6. On Ideas If a man makes a better mousetrap than his neighbor, though he builds his house in the woods, the world will make a beaten path to his door. Ralph Waldo Emerson 6
  • 7. Business Concept The manufacturer who waits for the world to beat a path to his door is a great optimist. But the manufacturer who shows this “mousetrap” (and its value) to the world, keeps the smoke coming out his chimney. O.B. Winters 7
  • 8. Mother of IDEA ? OPPORTUNITY Learn | Consult | Research
  • 9.
  • 10. Opportunity Recognition & Business Concept Paying attention to both the external world and your internal mind set. 10
  • 11. OPPORTUNITY RECOGNITION An opportunity is not an idea nor is it a business concept. 11
  • 12. An Opportunity is External • It is in the environment • It is a need to be fulfilled • It is a want to be addressed • It is a fear to be relieved • It is time limited (window of opportunity) • It is not a technology, service, or product but an application to situation 12
  • 13. Ideas vs. Concepts • Ideas are often seeing a need, want or fear and saying, “Lets meet that” • Ideas are sometimes a technology hunting for an application or “opportunity” • Concepts are when you put a technology together with the customer/market perspective and understand the business and revenue models that lead to sales. 13
  • 14. Opportunity, Ideas & Concepts • Good ideas are not always good opportunities nor viable concepts. • Concepts are built using ideas & entrepreneurial creativity in real time & address real problems. • Opportunities are attractive, durable, timely, and anchored in a product or service which creates real value for its buyer and end user. • Concepts provide Need or Want Satisfaction, Pain and/or Suffering Relief. • Opportunities yield measurable net benefits to the entrepreneur and to society. 14
  • 15. Opportunity Recognition • Opportunities are also situational – The Window of Opportunity • Opportunities take form in real world conditions – Changing conditions – Leads and lags – Knowledge gaps – Chaos and/or confusion – Inconsistencies – Uncertainties 15
  • 16. The Window of Opportunity I was seldom able to see an opportunity until it ceased to be one.
  • 17. The Window of Opportunity Market Size (Revenue Potential) Time (Years) 17
  • 18. Recognizing Opportunity Seek it Actively Learn | Consult | Research
  • 19. Watch Trends • Social • Political • Economic • Technological • Demographic • Global • Local 19
  • 20. The External Environment Macro-Environment Industry Demographics Economic Environment Competition Customers FIRM Suppliers Social Substitutes Global Political/Legal Technological 20
  • 22. Questions to Answer • Can we convert this opportunity into some profitable business concept ? • Is this really an adequate business opportunity and concept? • Is this one I/we want to pursue? • What resources are required to exploit it? • How do I/we acquire them? • How do I/we manage the operation? • How and when do I/we harvest? 22
  • 23. Differentiating Between Opportunities Revenue Potential Small Big C o Obvious Most small Highly n businesses competitive c e High p Black holes potential Not Obvious ventures t s 23
  • 24. The Ideal Growth Market (Example) 1. Over 50 million in total size, 100 million derivable 2. Growing at a rate significantly greater than real GNP, 25-50% reasonable 3. Sufficiently fragmented or non-competitive to allow a new entry to grow to 25-50 million or more in sales within 5 years 4. Amiable to profit making by a new entry at the rate of at least 10% after tax on sales within 2 to 3 years after start up – High technology requires very high contribution margin 5. Politically and socially acceptable to traditional sources of finance once established – Bank loans – IPO or sale to larger corporation 24
  • 25. An adequate top line is fundamental to a modest bottom line. Learn | Consult | Research
  • 26. Market Realities Impact Opportunities Supply $/Unit Price Cost Demand Quantity/Time Period 26
  • 27. Harvest Issues (Bottom Line) • Profitability • Positive Cash flow • ROI on Required I • Investor Demands/Expectations • Value at exit • Life style issues –Personal wants –Family issues • Sustainability • Social Value Added • Environmental Value Added 27
  • 28. Differentiation Issues • Technology • Service • Team, talent, fit • Channels of distribution and marketing • Pricing • Opportunistic, adaptive 28
  • 29. Principles of Opportunity Seeking • Systematically analyze all sources • Go out: – look, – ask, & – listen • Keep it simple, stay focused • Start small (specific) • Aim for leadership • Be market focused, be market driven • Don‟t do too much at once • Innovate for future • Focus on Opportunity rather than Risk 29
  • 30. Keep all your five senses active
  • 31. Don‟t forget your sixth Sense
  • 32. Concept Feasibility • Compelling Interest • Customer Opportunities • Customers • Venture Concepts • Financial Resources • Entrepreneurial Team • Venture Evaluation 32
  • 33. Compelling Interest “Choose a job you love, and you will never have to work a day in your life.” –Confucius 33
  • 34. Customer Opportunities “The secret of life is to be ready for the opportunity when it comes.” –Benjamin Disraeli 34
  • 35. Customers “I cannot give you the formula for success, but I can give you the formula for failure...which is: try to please everyone.” –Herbert Bayard Swope 35
  • 36. Venture Concepts "Vision is the art of seeing things invisible.” –Jonathan Swift 36
  • 37. Financial Resources "Happiness is a positive cash flow.” –Fred Adler 37
  • 38. Entrepreneurial Team "The true entrepreneur acknowledges that he or she cannot succeed alone." –Dr. An Wang 38
  • 39. Reality Check "Never tell me the odds." –Han Solo in "Star Wars" 39
  • 40. Venture Evaluation "Confidence is what you feel before you comprehend the situation." –Old Proverb 40
  • 41. Success "Success, as I see it, is a result, not a goal." –Gustavae Flaubert 41
  • 42. SUCCESS CRITERIA IT IS NOT ONLY MONEY!!! • Growth • Profitability • Technological Innovation • Market Impact • Institutionalization of Success 42
  • 43. Conclusion Be Realistic, but Demand the Possible 43
  • 44. Some more about opportunity and business concept Learn | Consult | Research
  • 45. Identifying Opportunities Analyzing the Product- (Service-) Market Scope existing Market (developed) new improve market market diversification; existing penetration; gain extend market scope market share (e.g. go international) Product (Service) develop new products; simultaneous product- product diversification and market new diversification 45
  • 46. Key Business Concepts Business What is the basic principle behind model the business? Revenue How do you plan to make money? model What are your sources of income? How do you plan create value? Value What is the commercial proposition? proposition What is the customer going to pay for? 46
  • 47. Developing The Concept Statement • What customer needs and wants are presently going unsatisfied? • How will the requirements of present customers change? • What new end-use applications are likely to emerge? • What new technologies will be used to meet which needs of customer groups? 47
  • 48. Developing The Concept • What will competitors do and what difference will this make? • What customer needs, wants, and fears are being addressed • What customer groups should the organization be getting in position to serve? • Is it going to be satisfy the bottom line ? For how long ? • How do we grow ? How do we change ? 48
  • 49. Checklist For The Concept Presentation 1. Important and Distinct Features 2. Who are the target users/customers ? 3. Why will they consume it ? 4. Innovation Involved 5. Role the concept plays in the industry 6. What is the business model ? 7. What is the revenue model ? 8. How will the customer know you exist ? 9. What are the bottom line achievements ? 10. Why will your business run sustainably ? 49
  • 50. Whom to Target ? Know your customers better than yourself Learn | Consult | Research
  • 51. Market Segmentation: Consumer Markets Grouping customers is a more practical way of meeting needs than thinking of customers either as individuals or as one large mass. Groups should comprise those customers that respond to your products and services in similar ways. By planning a business around these customer groups, needs can be served effectively. Geographic Demographic Psychographic Behavioral 51
  • 52. Consumer Markets: Product Adoption 34% 34% Rate of adoption 13.5% 16% 2.5% Innovators Early Early Late Laggards adopters majority majority 52
  • 53. Market Segmentation: Business Markets Business markets can be segmented with many of the same variables employed in consumer market segmentation, such as geography, benefits sought, and usage rate. Yet business marketers also use several other variables. Demographic Purchasing Personal variables approaches characteristics Operating Situational variables factors 53
  • 54. Development of New Product / Customers/Markets Nature of Customers or Markets Technology Old New Old “No Promising Brainer” New Great Risky Potential 54
  • 56. Basic Product Life Cycle Bad Good Great Risky 56
  • 57. Venturing into the Unknown Problem A Problem B Problem C 57
  • 58. Technology Products/Services Functional Capabilities Vs. Benefits Learn | Consult | Research
  • 59. Technology Assessment Functional Benefits Technology Capabilities 59
  • 60. Example: Portable PCs ►Functional Capabilities ►Benefits – Weight – Portablity – Size/Volume – Effective compute – Processor speed Mhz power – Battery life – Maximum time without power connection 60
  • 61. Example: Fiberoptic Cable ►Functional Capabilities ►Benefits – Low weight/size/cable – Easier to install; lower cost – Less signal attenuation – Fewer re-transmission – High message volume amplifiers capacity – More clear signals – Fast transmission – Easier to trouble shoot & – Immune to cross talk, RFI maintain and EMI 61
  • 62. Example: DSL Line ►Functional Capabilities ►Benefits – Uses existing twisted – No new line installation pair telephone line required – 15-20 times faster than – Enables service 56kbps dial up modem operators to sell more broadband services 62
  • 63. Example: Email ► Functional Capabilities ► Benefits – Multiple addressees – Easy mass mailing – Instantaneous, electronic – No delay transmission – Quick & easy response – One click reply & forward – Minimal – Stored addresses – No paper, no postage, no – Electronic message storage envelopes, no storage cabinets 63
  • 64. The Value Triad – Be Clear Customer Value Proposition Product Application 64
  • 65. Value is what customers buy Learn | Consult | Research
  • 66.
  • 67. Lifetime Value = Current Value + Potential Value
  • 68. Example ►Customer: Owner of Bed & Breakfast Inn ►Product: A $350 Hobart table top mixer ►Application: Making pancakes for 10 guests every day ►Value Proposition: – “The Hobart mixer is a faster, more efficient mixer that is sturdier, reliable, and suitable for significant daily use”.
  • 69. Another Version ►Customer/Buyer: U.S. Army ►User : Military cook/baker ►Application: Baking 500 cakes/day ►Product: $3,500 Large capacity, heavy duty, floor mounted industrial mixer ►Value proposition: – “This industrial mixer provides high capacity, high performance and very long term reliability”.
  • 70. Technology and Business Learn | Consult | Research
  • 71.
  • 72. Getting the right balance between technological innovation and business acumen is critical for successful product development.
  • 73. BUSINESS SENSE + TECHNICAL SENSE = COMMON SENSE
  • 74. Don‟t fall for one more than the other one. • Don‟t fall into Analysis Paralysis. • Don‟t be a better maker and poor seller • Don‟t be a better seller and poor maker • Have a right balance between both • Understand their complimentary relationship • Business and Technology needs to interact with each other better.
  • 75. Value – ITC - Example A. Strategic Benefits • A1. Competitive Advantage A2. Alignment A3. Customer Relations B. Informational Benefits • B1. Information access B2. Information quality B3. Information flexibility C. Transactional Benefits • C1. Communications Efficiency C2. Systems Development Efficiency C3. Business Efficiency
  • 76. Innovation Value Chain and Business Idea Generation Idea Conversion Idea Diffusion
  • 77. Mobile Apps and Business Sense Some Issues and Cases Learn | Consult | Research
  • 80. Mobile Apps and Business • Consumer app developers have used to efficiently acquire large user bases and why business app developers cannot leverage the same techniques. • Cross-promotional advertising on consumer apps can be a very effective and efficient user-acquisition technique.
  • 81. Example • Dropbox is the quintessential paradigm of designing virality into a product. Users are incentivized to refer Dropbox because they receive free additional storage for doing so. • Additionally, the act of sharing a file with a friend inherently exposes Dropbox to new potential users and serves as a trigger for customers to talk about the service.
  • 82. THERE ARE THREE TECHNIQUES THAT EMERGING MOBILE-FIRST BUSINESS APP DEVELOPERS ARE USING TO BUILD VIRALITY INTO THEIR PRODUCTS.
  • 83. TRIGGERS • Triggers are events that spur an action. • In this particular context, triggers are actions that an app user takes that provide for an opportunity to discuss the application. • Expensify, a mobile app for business users to submit expense reports, has built in two word- of-mouth referral triggers: – 1) every time a user takes a picture of a receipt for expense reporting, they are triggered to talk about the app with the coworkers or clients present; – 2) the act of submitting an expense report triggers an explanation of the product to the person approving the report.
  • 84. INCENTIVES • Incentives play on the concept that users are much more likely to actively refer a product if they receive some practical value for doing so. • Plangrid, an iPad app for managing construction-site blueprints, uses incentives to spread among the different companies that collaborate on construction sites. • Plangrid‟s value to each site user increases with each additional company and user that joins and adds to the project. • Thus, users have a practical incentive to refer the product to new target users.
  • 85. VIRALITY INTO WORKFLOW • Lastly, building virality directly into the workflow of how a customer uses an app is a very effective way to expose the app to new potential users. • Doximity, a mobile professional network for physicians, has built virality into its product workflow through its secure messaging capability. • Doctors use Doximity to send HIPAA-compliant messages to other doctors. • Every message sent from a user to a doctor not yet on the platform exposes a new potential user to the product, because the message recipient must install Doximity to read the message.
  • 86. ENTERPRISE/BUSINESS APP Learn | Consult | Research
  • 87. KEY FOR ENTERPRISE APPS • Mobile-first business apps have to follow different rules for customer acquisition in order to achieve the scale and marketing efficiency of their consumer-focused brethren. • The key for enterprise apps is to focus on building virality into the product so users directly or indirectly spread the app within their target audience. • The mobile-first business apps that emerge victorious will be the ones that leverage triggers, incentives and workflow to kick their user acquisition flywheel into overdrive.
  • 88. MOBILE APPS FOR BUSINESS AND ITS VALUE TO THEM • Recession proof business: You can make real money now: 1 in 5 sales is currently made using a mobile application. Despite the current difficult economic trading conditions, 50% of mobile searches result in a sale, and it‟s set to grow exponentially • Rising market: The mobile apps market is set to grow to $119 Billion by 2015. Imagine how much money you will be making when the market improves. When the time comes, you‟ll be able to command a substantial share of the market as an established player
  • 89. …………… • Low cost/low risk investment – it‟s the easiest way to start a business and get selling, requires little or no technical knowledge with our intuitive, user-friendly mobile app template interface • Quick wins – get up and running within 24 hours and start making money instantly with little effort – build a demo mobile app in minutes to show your clients
  • 90. ……………. • Make money while you sleep – Mobile App Reseller accounts get paid by their customers monthly so you can earn money automatically while you are not even working. Once you have a customer they stay a customer. • Secure income now! – get paid by selling repeat monthly mobile applications so you can build your monthly income on a regular basis
  • 91. • Extends your sales opportunity: Spreads the business risk as it‟s possible to attack virtually any vertical sector so if one market is slow you‟ll find another easily that will pick up the slack • Future-proof your business – you‟ll be able to build a loyal client base. Mobile apps for business will help your clients sell more of their products and services, they can quickly see the return on investment, and will come back for more and more
  • 92. ………….. • Provides opportunity to up-sell and cross-sell – giving you the confidence that you will be able to generate a future income stream for yourself. The full complement of marketing tools provides ample opportunity to sell clients additional services on a continuous basis such as exhibitions, print and display, customer promotions with our “write once, send to all” technology • Peace of mind – fully backed up service by world- leading mobile apps development company Instant App Wizard, means you can roll out products with complete confidence as all IT functions, tutorials, and back-up marketing and support services are provided for you and your clients, now and in the future.
  • 93. VALUE – EXAMPLES Understand others business if its your business to sell them your product Learn | Consult | Research
  • 94. 1. Geo-Targeted Push Notifications • A band on tour could notify fans in a particular city that tickets there are nearly sold out or remind concert-goers to show up early so they don‟t miss the opening act • A national chain could easily send city- or region- specific notifications about special offers based on what users in that area are interested in • A restaurant could boost loyalty by sending a special offer to customers who had been in the past year but not in the last two months • A store could announce a sale on umbrellas coupled with a weather alert to nearby users when it‟s predicted to rain soon
  • 95. 2. Additional Sales Opportunities • One of the single biggest opportunities for businesses to leverage mobile apps is that smartphones have opened a whole new world of shopping and engagement opportunities. Interactions between customers and businesses have grown to become geo-agnostic. The morning commute, waiting in line for movie tickets and sitting in a doctor's office are all places people could be using their smartphones to shop your store or engage with your brand. • These pockets of free time that were previously biased toward reading, can now be used by consumers for so much more. A mobile app maximizes opportunities for reaching users in these new pockets of time. A push notification might remind users of a nearly abandoned shopping cart, bringing them back into the shopping experience.
  • 96. 3. Geo-Targeted Advertising • The classic targeted ad story goes something like this: A potential homeowner is stuck in traffic on his daily commute home and looks out his window to read a sign on a new housing development that says, “If you lived here, you’d be home by now.” • Now multiply that times a billion and you‟ve got the power of modern, smartphone-powered targeted advertising. These smart ads can target users by their specific location, displaying ads that are geographic and contextually optimized. • Businesses can make on-the-fly tweaks to campaigns based on what works in a particular geographic location. They can also display coupons to potential users nearby or help users find the business by advertising directly on a map.
  • 97. 4. Dynamic Offers • When you tie in technologies like push notifications and geotargeting, magical things start to happen. Businesses can use data collected through geotracking and ad campaigns to deliver just-in-time offers. . • For example, movie theaters and very time-sensitive inventory that goes to waste at a particular time and can‟t be recovered. The theater could track and send a coupon to users who are nearby and looked up information about showtimes but didn‟t make a purchase. • A bar with a slow night could offer an impromptu extended happy hour to past patrons who are nearby.
  • 98. 5. Pushing Through the Funnel • Ever walked into a store, shopped around a bit, and then walked out without making a purchase? That‟s called a "bounce." Online, users bounce for a variety of reasons and on mobile the reasons are even greater. Users might not have a credit card handy, typing in account information is considered too tedious or they simply get distracted and put their phone back in their pocket. • Fortunately, one way to combat transaction abandonment is through automatic address fill-in. Using a phone‟s GPS, transactional apps can detect a user‟s location and automatically fill in address data. • Seamless, the leading online food delivery service, has been aggressively marketing its mobile apps that automatically detects a user‟s location to fill in a delivery address and display restaurants able to deliver there.
  • 99. 6. Data Gathering • One of the really powerful tools available to online businesses is that they can easily track every move customers make from the moment a user lands on the site. What engaged users and what turned them off? • Where, exactly, in the online store did a user go and what did they do when they got there? • These are really easy questions for webmasters to answer, but good luck figuring that out in brick-and- mortar store. • That is, unless you‟re using the Wi-Fi signals emitted from smartphones in your customers pockets and purses. Tracking signals from mobile devices is opening a whole new world of analytics and data- gathering opportunities for retailers stuck in the physical world.
  • 100. 7. Compete Anywhere • Many brick-and-mortar retailers complain about showrooming, the practice whereby shoppers visit a physical store to inspect the goods in person all the while intending to ultimately make their purchase online, where prices are usually cheaper. • While the traditional retailer might be on the losing end of that transaction, the customer and online retailer are winning. • Price comparison tools are helping etailers drive additional traffic and sales. Amazon, for example, even went so far as to offer a $5 discount to shoppers who scanned items using their price comparison tool.
  • 101. …………… • Mobile apps are helping businesses increase revenue largely by increasing efficiency. • Instead of advertising to broad spectrum, users can be narrowly targeted. • Businesses can lure back customers who haven‟t been in a while but are nearby. • Customers can shop during small pockets of time that would have previously gone to waste. • Businesses can precision-discount inventory in the last moments before it would have gone to waste. • And all these little efficiencies are resulting in more revenue for businesses while, by and large, enhancing the overall experience for users.
  • 102. For Social Apps Social Entrepreneurship And Sustainability of Business Learn | Consult | Research
  • 104.
  • 108. The Social Enterprise Spectrum Purely philanthropic Purely commercial Motives, M Appeal to goodwill Mixed motives Appeal to self- ethods & interest Mission driven Mission driven & Goals market driven Market driven Social value Social & economic Economic value value Subsidised rates or Market-rate prices beneficiaries Pay nothing mix of full of payers & those who pay nothing Below-market capital, or Key stakeholders capital Donations & mix of donations & Market-rate capital grants market-rate capital Below-market wages, or Market-rate workforces Volunteers mix of volunteers and compensation fully paid staff Special discounts, or mix suppliers Make in-kind of in-kind & full price Market-rate prices donations donations
  • 109. Why Create Social Value? • Businesses are motivated by profit-creation whereas social projects have to be driven towards social value creation. • As a result most successful social entrepreneurs that face various challenges share the same philosophy or a strategic service vision, that is, a set of ideas and actions that maximizes the leverage of results over efforts directed toward well-defined targets and supported with highly- focused operating strategies. • It is necessary for Social entrepreneurs not only to create social value for its „customers‟ i.e. its target group but also its „investors‟ i.e. its donors. • Social entrepreneurs generate social capital when they create channels in which individuals can contribute to their communities and to the welfare of others
  • 110. COMPETITION IS EVERYWHERE BUSINESS SENSE SHOULD BE EVERYWHERE Learn | Consult | Research
  • 111. A Short Story • Two boys walking in a forest • Come across a ferocious grizzly bear charging towards them • The first boy calculated that the bear will overtake them in 17.3 seconds and have no chance of escape
  • 112. The story continues • The second boy puts on his running shoes • The first says, you are crazy, you cannot outrun the bear • The second says, true, but all I have to do is outrun you.
  • 113. What it takes to be entrepreneurial in a not-for-profit setting? HAVE THAT OR FACE THE BEAR
  • 114. Non-Profit View • Pursuit of Opportunity • Rapid Commitment • Ability to Change & Adapt • Multistage Decision Making • Using Other People‟s Resources • Managing Networks & Relationships • Value Creation
  • 115. For social service and arts organizations remember innovation and being entrepreneurial is as important to you as a technology based business. The alternative is the BEAR.
  • 116. FINALLY Learn | Consult | Research
  • 117. The Entrepreneurial Success (ES) Formula ES = [ Idea + (Men x Management x Markets)] x Passion  leadership  effective teambuilding/teamwork  motivation and incentives  efficient decision making structure  appropriate management systems  conductive organizational culture (climate) 117
  • 118. Paagal – Laxmi Pd. Devkota
  • 124. Conceive IT ! Believe IT ! Do IT ! For that, you need to be MAD enough to the world which is NORMAL enough Learn | Consult | Research
  • 125. Best of Luck !! By: Sohan Babu Khatri CEO Learn | Consult | Research Three H Management Sohan.khatri@gmail.com