2. WHAT CONSTITUTES CONSUMER PRODUCTS
INDUSTRY
HAIR CARE – Shampoo, Hair Oil etc
SKIN CARE – Cosmetics
BODY CARE – Body Lotions, Deodrants etc
ORAL CARE – Toothpaste, Brush, Mouthwash
etc
FABRIC WASH
PERSONAL WASH – Soaps
HOUSEHOLD CARE
HOME CARE – Sanitzer, Phenoyl
F & B (PACKAGED FOODS)
6. CONSUMER PRODUCTS INDUSTRY & RURAL
INDIA (CONTD………)
Rural India accounts for close to 1/3rd of the total
consumption pie.
The penetration of companies into rural north
india increased from 9.5 p.c in 2000 to 46 p.c in
2008.
Most of the companies derive a significant
proportion of their overal sales from outside the
top few 100 towns & cities, which reflects the
growing economic importance of India’s rural
consumer base.
HUL & ITC have close to 50% of rural market share
9. CONSUMER PRODUCTS INDUSTRY & RURAL
INDIA
Consumer Products will be witnessing more
than 50% of growth in its rural and semi-urban
segments by 2012 which in totality is projected
to grow at a CAGR of 10% to carry forward its
market size to over Rs 1,06300 crore from the
present level of Rs 87,900 crore, according to
an analysis carried out by the Associated
Chambers of Commerce and Industry of India
(ASSOCHAM).
13. UNDERSTANDING MARKET BREAKTHROUGH &
TECHNOLOGICAL BREAKTHROUGH (FEW
EXAMPLES)
Newness of
Technology
Low
High
Customer Need Fulfillment
per dollar on the product
Low
High
IN C R E M E N T M A R K E T
AL
BR E AKT H R O
IN N O V AT IO N U G H
T E C H N O LO G I R A D IC A L
IN N O V A T IO N
C AL
BR E A K T H R O U
GH
19. EXPLORING TECHNOLOGICAL BREAKTHROUGH
IN CONSUMER INDUSTRY (RTE)
In normal practice, the ready-to-eat food are consumed
in a short span of time, but with the advancement in
packaging technology, it is now possible to produce these
items commercially and to extend the shelf-life up to a
few years.
READY TO EAT (RTE) FOOD
20. EXPLORING TECHNOLOGICAL BREAKTHROUGH
IN CONSUMER INDUSTRY (RTE)
Packaged/convenience food products sector has been
slow in penetrating the large potential presented by
Indian 250 million strong middle class. But due to
growing urbanisation and changing food habits, the
demand has been rising at a good pace and there is
enough latent market potential waiting to be exploited
through developmental efforts.
The convenience food could be basically classified into
two categories:
• Shelf – stable convenience food
• Frozen convenience food
READY TO EAT (RTE) FOOD
21. EXPLORING TECHNOLOGICAL BREAKTHROUGH
IN CONSUMER INDUSTRY (RTE)
Shelf-stable convenience food are further classified as:
• Ready-to-Eat (RTE) and Ready-To-Serve (RTS) food - e.g.
Idlis, dosas, pav bhaji, meat products like pre-cooked
sausages, ham, chicken products, curries, chapattis,
rice, vegetables like aloo chole, navratan kurma, channa
masala etc.
• Ready-to-Cook food – e.g. instant mixes like cake
mixes, gulab-jamun mix, falooda mix, icecream mix, jelly
mix, pudding mix etc., pasta products like noodles,
macaroni, vermicelli etc.
READY TO EAT (RTE) FOOD
22. EXPLORING TECHNOLOGICAL BREAKTHROUGH
IN CONSUMER INDUSTRY (RTE)
Indian food like palak paneer, dal fry, curry rice, upma, vegetables
biryani etc. are retort processed hence their packaging requirements
are different. These products are retort processed because they are
low acid food with moderate to large size particles; hence it is easy to
remove oxygen from the head-space by gas flushing.
Retort pouch is a special package in which the perishable food items
are preserved by physical, and/or chemical means.
Ready-to-use retort pouches are flexible packages made from
multilayer plastic films with or without aluminium foil as one of the
layers. Unlike the usual flexible packages, they are made of heat
resistant plastics, thus making them suitable for processing in retort
at a temperature of around 121°C. These retort pouches posses
toughness and puncture resistance normally required for any flexible
READY TO EAT (RTE) FOOD
packaging.
23. UNDERSTANDING CATALYTICAL INNOVATION
Catalytic Innovations share 5 qualities
They create systemic social change through
scaling & replication
Meet a need that is neither observed or served
Offer products & services that are simpler, less
costly than existing alternatives
Often ignored, disparaged by existing player
Generate resources such as donations, grants,
volunteer labor or intellectual captial, in ways
that are initially unattractive to incumbent
competititors
35. EVOLUTION OF BATHING SOLUTIONS
The ancient Greeks “washed”
themselves with lumps of clay,
had steam baths and rubbed
their skin with oil, such as olive
oil, which they then scraped off
with an instrument called a
“strigil”, along with any dirt. The
use of soap for bathing was
reported as early as 1500 B.C
by the ancient Egyptians.
36. EVOLUTION OF BATHING SOLUTIONS
OIL
was also
used
for
bathing
Herbs used in India and
some other countries
for bathing
Hand made
soaps
