1. PRESENTATION ON EXPORT
MARKETING
GROUP MEMBERS
CHETAN
PRATISH
SWAPNIL
HARSH

2. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion

3. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• Export marketing means management of
various activities & operations from the
receipt of an export order till its execution &
receipt of payment for goods exported.
• Export involves marketing of goods & services
beyond the national frontiers.
• It isn’t difficult to receive an export order but
it’s extremely difficult to successfully &
satisfactorily execute the same.
• It is a lengthy, complicated & definite process
subject to foreign exchange regulations.

4. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• Voltas International Ltd. is one of the leading
companies for undertaking operations like
Electro-Mechanical products & services,
Engineering products & services, Unitary
cooling Products for comfort & commercial
use & also for chemicals trading.
• The company demonstrates its specialised
expertise as well as its extensive network of
global sourcing in sectors of textile machinery,
machine tools, air conditioners, mining &
construction equipment & industrial
chemicals.
• Voltas International Ltd is also Indian
representative of number of leading
manufacturers worldwide.

5. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• India’s premier air conditioning &
engineering service provider
• Operations
• Manufacturing
• Projects
• Marketing
• Technological leadership
• Representation
• Nationwide facility network
• Subsidiaries
• Joint ventures

6. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion

7. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion

8. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion

9. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion

10. Introduction to the Topic
•
•
Introduction of the Company
2002-2003
Maximum foreign exchange earned & repatriated to India
from overseas construction contracts
Profile of the Company
Export Spectrum in a Nut Shell
Maximum foreign business attempted
Export Procedure
•
Projects Undertaken
Associates & Contractors
Awards
•
•
Various Export Documents
•
•
Summary & Conclusion
2004-2005
Maximum Foreign Business attempted
2003-2004
Maximum Foreign Works secured in new areas
Second Best Performance in the category of Maximum
Turnover from Overseas Construction Contracts.
Second best performance in the category of 'maximum
turnover from overseas construction contracts'
2001-2002
Maximum overseas construction contracts secured
Second best performance in the category of 'maximum
foreign exchange earned and repatriated to India from
overseas construction contracts'
Maximum foreign works secured in new areas
1993-1994
United Nations' Grand Award for Excellence in Public
Service Worldwide
1994-1995
International Public Relations Associations' Golden Trophy
for Excellence in Customer Service
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11. •
Introduction to the Topic
Introduction of the Company
Profile of the Company
•
•
Export Spectrum in a Nut Shell
Export Procedure
•
Projects Undertaken
Associates & Contractors
•
Awards
•
Various Export Documents
•
Summary & Conclusion
1997-1998
Second best performance in the category of 'foreign
exchange earned and repatriated to India from overseas
construction contracts'
1998-1999
Maximum turnover in overseas construction projects
Maximum foreign exchange earned and repatriated to
India from overseas construction contracts
1999-2000
Second best performance in the category of 'maximum
foreign exchange earned and repatriated to India from
overseas construction projects'
Engineering Export Promotion Council (EEPC)
2003-2004
a) Awarded Top Exports in the category of Project
Exporters (Regional Award)
b) Awarded Highest Exports in the category of Industrial
Project Exports (National Award)
2002-2003
Awarded Top Exports during category of Project Exporters
(Regional Award)
2001-2002
Awarded Highest Exports in the category of Services
(National Award)
2000-2001
Awarded Highest Exports in the category of Services
(Regional Award)
<<Previous

12. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
•
•
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Letter of Credit
Shipping bill
Bill of lading
Packing list
Proforma invoice
Commercial invoice
Mate’s receipt
Certificate of Origin
Form A.R.E. 1
Freight Invoice
Marine Insurance Policy
Bill of Exchange

13. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• As a part of our curriculum, we were required
to do a project on the subject of Export
Marketing. We are grateful to the University
as well as to Model College for providing us
such an opportunity to present a project on
such subject by which we could get an
industrial exposure.
• The experience & cooperation we got from
them is unforgettable. We got handy
information from the executives as well as the
staff of the company.
• We are extremely grateful to our Prof. Shri
Hari who coordinated us & without their
guidance; it would have been a very difficult
task for us to manage such a huge project.

14. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
• Letter of Credit
It can be defined as an undertaking given by
the importer’s bank to make payment to the
exporter within the terms and conditions of
the Letter of Credit.
• Shipping Bill
It is an important customs document. C & F
Agent prepares it. It enables to obtain
customs clearance. It is prepared in five
copies.
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• Bill of Lading
It is an important document as it gives title of
goods. On the basis of bill of Lading, the
importer can take possession of goods from
the customs.
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15. Introduction to the Topic
Introduction of the Company
Profile of the Company
•
Packing List
It is a list of goods, which are ready for
delivery. This list is required for custom
clearance.
•
Associates & Contractors
Proforma Invoice
The Proforma Invoice gives a clear idea to the
importer in respect of terms and conditions of
sale and the price of goods; that would be
purchased by the importer. The Proforma
Invoice helps the importer to obtain a LC and
in obtaining import license.
Awards
•
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Various Export Documents
Summary & Conclusion
Commercial invoice
It is a basic export document. It contains all the
information in which is required for the
preparation of all other documents
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16. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
• Mate’s receipt
It is issued by the mate (cargo officer) of the
ship acknowledging the receipt of goods on
board the ship. It states the number of
packages and their condition at the time of
loading on the ship. It is required to obtain bill
of lading from the shipping company.
• Certificate of Origin
It is an important document in export trade. It
is issued by concerned authorities such as
EPC’s, Chambers of Commerce etc. It states
the origin of goods.
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• Form A.R.E. 1
It is used for excise clearance. ARE stands for
“ Application for Removal of Exports”. At
present five copies of ARE 1 form is required
for excise clearance in respect of exports.
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17. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
•
Freight Invoice
It is the document where in freight
charges are included. This document is
required during custom clearance.
•
Marine Insurance Policy
This document is not actually required in
the formalities of export trade. This is just
a receipt of Marine Insurance policy
although it is not mandatory but strictly
recommended.
Associates & Contractors
•
Awards
Various Export Documents
Summary & Conclusion
Bill of Exchange
This is also a very regular commercial
document. A Bill of Exchange is an
unconditional promise to pay sum on the date
as mention in the bill to the drawer or his order

18. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion
• ADVERTISEMENT / TENDER
QUOTATION
• CONFIRMATION OF ORDER
• CONTRACT
• OBTAINING LETTER OF CREDIT
• PRODUCTION & PROCUREMENT OF
GOODS
• PACKING & MARKING
• PRESHIPMENT INSPECTION
• CENTRAL EXCISE CLEARANCE
• MARINE INSURANCE POLICY
• APPOINTMENT OF C& F AGENT
• PROCESSING OF SHIPING DOCUMENTS
IN CUSTOM HOUSE
• PHYSICAL EXAMINATION & LOADING OF
GOODS
• DISPATCH OF DOCUMENTS
• REALISATION OF EXPORT PROCEEDS

19. Introduction to the Topic
Introduction of the Company
Profile of the Company
Export Spectrum in a Nut Shell
Export Procedure
Projects Undertaken
Associates & Contractors
Awards
Various Export Documents
Summary & Conclusion