bisleri ppt - market analysis,waste management,history about bisleri explained in details wit lots of photos and animation.

1. PRESENTED
BY –
1 PRATIK.A.DHAKE PRATIK.A.DHAKE
S.Y.BTECH

2. CONTENTS
1. INTRODUCTION
2. HISTORY
3. BRANDS
4. COMPOSITION
5. COMPETITORS
6. OPERATION OF BISLERI
7. MARKET ANALYSIS
8. PURIFICATION PROCESS
9. MISSION
10. REFERNCES & EXTERNAL LINKS
2 PRATIK.A.DHAKE

3. INTRODUCTION
 Bisleri is a brand of bottled water in India. Bisleri
has 60% market share in packaged drinking water in
India.
 Product range comprises of two variants : Bisleri
with added minerals & Bisleri Mountain Water.
 It is available in 8 pack sizes: 250ml cups, 250ml
bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20
litre.
 Its operations run throughout the subcontinent of
India and is one of the leading bottled water
supplying companies in India.
 As of 2007, Bisleri has 8 plants & 11 franchisees all
3 PRATIK.A.DHAKE
over India.

4. HISTORY
FOUNDED 1965
HEADQUARTERS MUMBAI,INDIA
KEY PEOPLE FELICE
BISLERI(FOUNDER)
RAMESH.J.CHAUHAN(CHA
IRMAN)
PRODUCTS BOTTELED WATER
PARENT PARLE BISLERI LTD
WEBSITE www.bisleri.com
4 PRATIK.A.DHAKE

5. cont….
 Bisleri was originally an Italian company created by
Felice Bisleri, who first brought the idea of selling
bottled water in India.
 Bisleri then was introduced in Mumbai in glass
bottles in two varieties – bubbly & still in 1965.
 Parle bought over Bisleri (India) Ltd. in 1969 and
started bottling water in glass bottles under the
brand name „Bisleri‟.
 The brand name Bisleri is so popular in India that it
is used as generic name for bottled water.
5 PRATIK.A.DHAKE

6. CONT….
 Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers.
 In 1995 Ramesh J. Chauhan started expanding
Bisleri operations.
 In 2003 Bisleri announced its venture to Europe.
 After that Ramesh J. Chauhan sold his stake to
Wakharikar & Sons,but all operations are under
Ramesh J.Chauhan.
6 PRATIK.A.DHAKE

7. 7 PRATIK.A.DHAKE

8. COMPOSITION
 The composition of Bisleri Water in milligrams per
litre (mg/l):
 160-TDS
 7.2-ph factor
 13.6-Calcium
 22-Chlorides
 58-Bicarbonate
 7.8-Magnesium
 2-Nitrate
 19.3-Sulphates
 66.1-Hardness
PRATIK.A.DHAKE
8

9. BRANDS
 MOUNTAIN WATER
• Bisleri mountain water emanates
from a natural string,located in Uttranchal
and Himachal nestled in vest Shivalik
Mountain ranges.
• It is available 250ml,500 ml,1L,1.2L
2L,1.5L and 5L.
9 PRATIK.A.DHAKE

10. MINERAL WATER
 Bisleri mineral water contains minerals
such as magnesium sulphate and
potassium bicarbonate which are essential
for healthy living.
10 PRATIK.A.DHAKE

11. FIZZY SODA
 It is the most recent
product of bisleri.
 Fizzy soda is carbonated
water and comes under
Soft water segment.
11 PRATIK.A.DHAKE

12. BISLERI VEDICA
 Mountain water from the natural himalayas.
12 PRATIK.A.DHAKE

13. COMPETITORS
KINLEY –
• Kinley is a product of
coca – cola.
13 PRATIK.A.DHAKE

14. AQUAFINA
 Aquafina is a product
of pepsico pvt Ltd.
14 PRATIK.A.DHAKE

15. HIMALAYAN WATER
 Himalayan water is a product of tata group.
15 PRATIK.A.DHAKE

16. KINGFISHER PREMIUM
 Kingfisher premium is a product of
United Breweries group.
16 PRATIK.A.DHAKE

17. OPERATIONS OF BISLERI
 The Bisleri bottled water range comprises of:-
 500 ml
 1 litre,
 1.2 litre
 2 litre
 5 litre and
 20 litre jars .
17 PRATIK.A.DHAKE

18. OPERATIONS OF BISELRI(cont…)
 250 ml cups and 330 ml bottles though in very limited
numbers for now
 20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for
approximately 25 per cent brand sales.
 The main source of water is bore well.
18 PRATIK.A.DHAKE

19. Cont…
`
 There are 250 workers working in Sahibabad plant.
 The production process adopted by Bisleri is batch
production.
 The time taken to fill one bottle is approximately 5
minutes.
 The workers work in 3 shifts which comprises of 60-
70 workers per shift.
 The maintenance of the machines is done every
19 month and every 45 days there is sanitation and
PRATIK.A.DHAKE
cleaning of the machine.

20. MARKET ANALYSIS
 Pie chart
shows the
sale wise
distribution
of various
pack sizes.
20 PRATIK.A.DHAKE

21.  Piechart showing percentage sales of following
mineral water in aweek
 45%10%8%20%17%
 Bisleri Aquafina Kinley Hello Others
21 PRATIK.A.DHAKE

22. WASTE MANAGEMENT
 PET garbage is purchased about 5000 kg every
month, processed it and sold it to other companies .
 PET waste can be recycled into carpets, car parts,
fabrics, Fiberfil (for products like pillows and jackets),
etc.
 The PET powder enhances the bonding ability of
asphalt which strengthens the roads.
22 PRATIK.A.DHAKE

23. PURIFICATION PROCESS
 It takes a lot to bring out the sweet taste of purity.
 Every single drop of water that drips into a bottle of
bisleri has to go through a stringent 6-step
purification process.
 First,groundwater is ozonized to destroy virus and
bacteria.The next step of purification involves a sand
filter which removes coarse particles up to 30
microns in size.
23 PRATIK.A.DHAKE

24. Cont…
 A carbon filter is then used to remove colour and
odour,followed by Reverse Osomosis to filter harmful
minerals and salts.
 The penultimate step is the fortification of water with
minerals.
 Finally,the water is Ozonized once more to ensure
zero-contamination during bottling and storage.
 Now,you can go ahead and enjoy the sweet taste of
purity.
24 PRATIK.A.DHAKE

25. MISSION
 “To provide the highest quality product, k
eeping in mind all aspects including
freshness, purity and safety, and making
it easily available to the consumer at a
very affordable price”.
25 PRATIK.A.DHAKE

26. Quick info --
 And you thought it’s only water
 Bisleri has been around for over four decades.
 Origin: Italian entrepreneur Felice Bisleri brings the bottled water
brand to India in 1965
 Early avatar: In glass bottles, in two variants: Bubbly and Still
 The Chauhan factor: In 1969, Chauhan buys the brand (for its club
soda)
 Big break: In 1993, when Bisleri was sold in half-litre packages for Rs
5
 Big gamble: A foray into transportation. It worked. Today, Chauhan
has some 2,000 trucks nationwide
 Annual growth rate of Bisleri: 35-40 per cent.
 Bottles sold per day: 15 million
 Number of retail outlets covered: 3,15,000
 Exclusive distributors: 3,400
 Number of factories: 54, will have another 30-32 more by March
2010
 New variants: Bisleri Mountain Water, Bisleri Mountain Water from
the Himalayas. Contemplating launch of enhanced water, vitamin
PRATIK.A.DHAKE
26
water and flavoured water

27. REFERENCES AND EXTERNAL
LINKS
 wikipedia
 www.bisleri.com
 www.business-standard.com
27 PRATIK.A.DHAKE

28. 28 PRATIK.A.DHAKE

29. 29 PRATIK.A.DHAKE