Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com

1. Making
Social Media
work for
SMEs and
Startups
by Prateek Shah

2. Social Media is like a jungle
Big brands are like Big Trees
everybody can see them

3. SMEs and Startups are like the small plants
they are barely visible

4. Social Media
doesn’t work!
Social
Media is
just a fad.
You need
huge
investments
to drive social
media
campaigns.
Why don’t
my likes
increase!
Social media
is equal to
Facebook,
right?
What’s the ROI?
Some Social Media Myths and Questions

5. Lets look at some
SMEs and Startups
that have made
Social Media
work for them

6. Healthcare –
Just For Hearts

7. Just for Hearts
Health and heart care consultants, Just For Hearts, started their campaign
with a facebook page with the primary purpose of better branding over
time

8. Just for Hearts
Realising the potential of other platforms, they aggressively started
promoting on other platforms like LinkedIn, twitter, YouTube and more

9. Their presence over the years –
• Blog - http://justforhearts.wordpress.com
• Facebook -
http://www.facebook.com/JustForHearts
• Twitter - www.twitter.com/justforhearts
• Picasa - http://picasaweb.google.com/justforhearts
• YouTube - http://www.youtube.com/justforhearts
• Delicious - http://www.delicious.com/justforhearts
• Flickr - http://www.flickr.com/photos/justforhearts
Just for Hearts

10. Just for Hearts
Realising the potential of other platforms, they aggressively started
promoting on other platforms like LinkedIn, twitter, YouTube and more

11. Just for Hearts
Google search reveals 8 of top 10 results for their keywords belong to them,
with social media leading to better SEO for them.

12. Where they stand today -
• Gets more than 400 hits on their blog/website
everyday
• Their website ranking has increased more than 30
times over the course of an year
• Get many queries for their online and offline
consultancy sessions because of the campaign
• Are happy with the way word has spread about
them
Just for Hearts

13. Social Media can turn the
unknown into the known.
Define clear objectives for your
campaign before you begin.

14. Events –
Earthquake Dance

15. Earthquake Dance
Earthquake Dance is a Dance Troupe based in Delhi and was looking at
social media to try and help them get more business.

16. Earthquake Dance
Without much of a budget for advertising, they made use of their resources
wisely. The contacts they had developed over the years were sent out
invitations to join them over different social media platforms.

17. Earthquake Dance
It led to some dormant contacts becoming active, with leads coming to them
from different quarters. With a very small investment, they have been able to
generate new business worth much more than what they initially invested

18. Use your resources wisely.
You have more than you
think. Connect with people
you already know.

19. Real Estate –
UrSqFt

20. UrSqFt
UK based UrSqFt, Real Estate Consultants were setting up base in India. They
had multiple issues like reaching out to partners, clients, employees. We
suggested them to focus on LinkedIn.

21. UrSqFt
Instead of creating a group and asking everybody to join in, some of their
team members joined diverse groups that will help them to address various
issues.

22. UrSqFt
For any important property part of their mandate that was to be sold,
messages would be posted by their employees on various LinkedIn groups

23. UrSqFt
For any important property part of their mandate that was to be
sold, messages would be posted by their employees on various LinkedIn
groups

24. UrSqFt
Which would lead to many leads and enquiries from different quarters, a
process which would take many days and many meetings offline.

25. UrSqFt
Similarly, for the openings they were looking to fill in India, messages were
posted on LinkedIn, leading to many CVs coming their way from not just
India but across the world.

26. LinkedIn has immense
potential. Use it wisely to
gain the most out of it.

27. E Commerce –
Sheep Stop

28. SheepStop
SheepStop is an ecommerce portal that sells t shirts, with the designs being
crowd sourced. What makes it special is that it is 4 years old, they have no
funding and they are profitable.

29. SheepStop
Lot of brands and people complain how twitter is difficult to understand
and hard to use, but SheepStop is one brand that has made great use of
the medium.

30. SheepStop
A glimpse of their awesomeness.

31. SheepStop
One of their initiatives allows people to bid for their t shirts on twitter starting
at Re 1. Helps them spread word and makes people wan to win and earn a
t shirt

32. SheepStop
With their less than 3000 likes on facebook, less than 600 followers on
twitter, they are humble, efficient, and successful!

33. Honest, earnest and
dedicated efforts are bound
to pay off in the long run.
When you do good work,
word spreads.

34. Retail –
Imagine Apple

35. Imagine Apple
Imagine Stores had a unique problem. While Apple is famous, they
wondered how to ensure their advertising got people to not just buy, but
buy from their store. They’d been trying to run a campaign but just weren’t
getting anywhere.

36. Imagine Apple
Then started the process of aggressively reaching out to prospective
customers. Ads targeting residents of the cities they are present in were
started, including the part of targeting Apple fans.

37. Imagine Apple
They had tried ads in the newspaper before, but weren’t sure of their
results. When they posted promotional offers on their page, it resulted in
feedback, queries, sales and more people turning up to their store.

38. Imagine Apple
Some of the many queries generated now on a regular basis.

39. Imagine Apple
Today, the page has grown by leaps and bounds by just strategically
diverting their funds to online efforts. This surge has lead to a surge in sales,
more footfall, better branding and endorsers for a long time to come.

40. You can be as big as you
want to be. If models don’t
exist to emulate, you can
take initiative and create.

41. Matrimony –
ShaadiMagic.com

42. ShaadiMagic.com
An online portal that offers essential services for Weddings,
ShaadiMagic.com makes interesting use of social media for their
advantage

43. ShaadiMagic.com
While they talk about the essential services they can provide, the most
important benefit comes to them in the form of enquiries for tie ups

44. ShaadiMagic.com
Some of the queries about their services and tie ups that they receive,
leading to a stronger base of vendors and comprehensive service

45. Many businesses are looking
to tie up with other businesses.
Go look for them.

46. Agency –
Green Smyles

47. Green Smyles
Being an service provider, its difficult to promote oneself, since there are no
products to be showcased / advertised

48. Green Smyles
The approach we took was to create content around the work we do,
upload it on Slideshare, a portal that thousands refer to, and hope that the
relevant people notice us.

49. Green Smyles
The content shared by us reached out to places we could have never imagined
before, with instances of people across US and Europe sharing it. Many thousand
views overall and many hundred shares helped us get noticed

50. Green Smyles
We trended on Slideshare multiple times, with our content coming under their
different sections. We were surprised to see a slideshare making it to ‘LinkedIn’
today, resulting in global reach for what we created.

51. To reach out to others,
create content and post it at
places where others are
bound to notice.

52. Education –
Educational
Initiatives

53. Educational Initiatives
Educational Initiatives is an Ahmedabad based organisation with focus towards
school kids. Though they wanted to try out social media, the big problem was
how to cater to an audience that isn’t allowed to be on facebook itself.

54. Educational Initiatives
The off beaten track was taken in this case. Since young school students
couldn’t come to facebook, a separate platform was created which could be
used by kids. AssetAmbassador.com was born.

55. Educational Initiatives
Using ning as a platform, Asset Ambassador was established giving kids all the
community features they would like to use, helping them interact with one
another and keeping a strong check on who became part of this.

56. Educational Initiatives
Various events and contests for students are now promoted via the
medium, with the occasional promotional mails also going out. Most
importantly, kids were gifted a portal that their parents approved of, and where
they interacted, shared and learnt.

57. Educational Initiatives
Parents, students and even the media acknowledged and complimented their
efforts.

58. Social Media is not just about
facebook/twitter/LinkedIn.
There’s a lot more you can
do, there’s a lot more you
can create.

59. Communities

60. Garbage Bin
One of the most loved cartoon strips from India online, Garbage Bin has created
quite a flutter on facebook over just an year.

61. Garbage Bin
They’ve now come out with their merchandise collection and also published
their book

62. Faking News
Its amazing how a blog turned into a website turned into a facebook page can
become so so famous. Faking News brought satire news to India.

63. Faking News
This is one of the biggest acquisitions online in India for a simple reason. We are
talking about a brand that has been built all thanks to just facebook and twitter.

64. The Viral Fever
Everybody wants a viral video, but it takes a lot to really make them go viral.
Q-tiyapa, The Viral Fever has emerged as a great example of a brand that was
made thanks to what it did online. Brand tie ups have already started to happen

65. Do it with all your heart, give
things time. If you are doing
something
extraordinary, everybody is
bound to notice.

66. Networking

67. Networking
Isn’t social media all about networking to begin with. To make your campaigns
work, to make your brands be seen, go be seen yourself. When people get to
know you, people get to know your brand too, make the most use of it

68. In much lesser time, you get
to meet and network with
many more people in the
social space.

69. It looks fancy, but social media
doesn’t create magic overnight
To forge new relationships, earn
endorsers, convert social into
sales, you need to wait patiently
But the best way to know if social
media works for you is to try to
make social media work for you

70. So go ahead,
try Social Media
If you succeed soon, great;
if you don’t, your efforts will still
bring in results sooner or later.
Either ways, you win :)

71. We wish you all the best :)
Social Media Marketing | Social Media Workshops | Happiness Workshops
*Following brands showcased in the presentation are/have been Green Smyles Clients – Just For
Hearts, Earthquake Dance, UrSqFt, Imagine Apple, Educational Initiatives(AssetAmbassador)

72. Thanks!
www.greensmyles.com
+ 91 98106 20791
mail@greensmyles.com
facebook.com/GreenSmyles
twitter.com/GreenSmyles
linkedin.com/company/Green-Smyles
We’ll be happy to make you happy :)