BRANDARE @ MSIL Final Rounds QnA

1. 6 Q (20,10) 6 Q (15,10) 12 Q (20,5) 6 Q (15,5) 6 Q (20,5) 6 Q (15,5)

2. BR AN DA RE Direct 6 Q (20,5)

3. Which Brand had the First Talking Print advertisement ever and in which Publication ? The Vento Talking Advert on 21 Sept. 2010 in Times of India and Hindu was India’s first.

4. Vanity Fair Dec 1989 Issue Wishing readers a Merry Christmas and a Happy Hannukah

5. Which brand earned the nickname ‘Cowboy Killers’ in the 1990s ? Three of it’s brand ambassadors, Wayne Mc Laren, David Mc Clean and Dick Hammer died of lung cancer.

6. Marlboro Reds

7. This international brand was brought in India by Siyaram’s in 1995. Mahesh and Leander were its Brand Ambassadors before their relations soured. The entire South African Cricket team also endorsed it as they were considered ‘very professional and clean’ but the Hansie Cronje fixing episode brought the campaign to an end. Geoff Boycott and Priyanka Chopra have also endorsed it with Hrithik Roshan being it’s latest brand ambassador. Which brand are we talking about?

9. Which brand came out with this ad campaign in Dec 2010 – “ Builders of Tomorrow”

11. Who is the author of this book ?

13. Google in the year 2000 on Fool’s day, announced a search technology that would be able to read the user’s mind to determine what was intended to be searched, thus eliminating the need to type the query. What did they term it?

14. MentalPlex

15. Which car is nicknamed ‘Lady Beetle’ ? Bonus Q

16. Subaru 360

17. BR AN DA RE 6 Q (15,5) Logo

18. Identify this logo?

19. Marico Industries

20. Which auto brand’s earlier logo ?

22. Identify this logo?

24. Identify this logo of a luxury brand?

26. Identify this logo? Recently in news

27. PWC New Logo

28. Identify this logo of an auto brand?

30. Identify this earlier logo? Bonus Q

31. Playboy’s First Logo

32. BR AN DA RE 6 Q (15,5) Tagline/ Campaign

33. We Try Harder Which companies tagline and also a famous ad campaign?

35. The Happiest Place on Earth Identify the tagline ?

37. Identify the tagline ? Hint: Kaizen is defined as Quality in everything you do ?

39. The edge is efficiency Identify the tagline ?

41. Welcome to the Big World Identify the tagline Of an Indian Auto brand ?

42. Maruti Suzuki Esteem

43. full of surprises Identify the tagline ?

44. Chhattisgarh Tourism board

45. Identify the tagline ? Bonus Q

47. BR AN DA RE 6 Q (15,10) Anagram

48. Zone Islet

49. Zen Estilo

50. Team Indium

51. Minute Maid

52. Cops Overgarment

53. Crompton Greaves

54. Nakedly Shoal

55. Ashok Leyland

56. Ivory Headlands

57. Harley Davidson

58. Noisy Censors

59. Sony Ericsson

60. Dew Rubies Bonus Q

61. Budweiser

62. BR AN DA RE 6 Q (20,10) Connect

64. Maruti Suzuki

66. Book based on life of K. Ranjan Pillai who lost control of Britannia to Wadias. Later arrested for defraud, died in jail

68. Brand Ambassadors of Indian State Tourism Boards Gujarat Himachal Pradesh Andhra Pradesh Goa

72. Tata Motors

74. Shakti – HUL’s Rural Initiative

75. Bonus Q

76. Apple Think Different Get a Mac 1984

77. BR AN DA RE 6 Q (20,5) Origins

78. Started as a small toy balloon manufacturing company in 1946. Its primary product was chosen to be fitted onto Maruti 800, India’s first small modern car when the car was launched Founded by K.M. Mammen Mappilai who received Padma Sri in 1993 It owns the subsidiary Funskool India as a JV with Hasbro (20 pts…if u get it now) (10 pts…if u get it now) (5 pts…if u get it now)

80. Started as a company that built Weaving Looms in early 1900s. When they diversified, 'Power Free' and 'Diamond Free' were one of the earlier products that saw huge success. It couldn’t start what is it’s primary business now, until late 1951 as the Govt. declared passenger cars as a ‘non essential commodity’. Now it has around 35 main production facilities in 23 countries and is the second largest manufacturer of small cars and trucks in Japan (20 pts…if u get it now) (10 pts…if u get it now) (5 pts…if u get it now)

82. According to an article in Business-week in 2006 it could be considered world’s largest tire manufacturing company as it produces around 306 mn rubber tires/year . The company’s name was coined from a Danish phrase that means ‘play well’ Bionicle, Duplo and Fabuland are its product lines Began in 1932 in the workshop of Ole Kirk Cristiansen, a carpenter from Billund Denmark. Its first products were wooden toys and its motto is ‘only the best is good enough’ (20 pts…if u get it now) (10 pts…if u get it now) (5 pts…if u get it now)

84. (20 pts…if u get it now) Founded in 1944 as Kyungsung Precision Industry as a manufacturer of bicycle parts by hand. It changed its name to the present one in 1952. The present name translates to ‘Rising from Asia’ Hired Peter Shryer as its Chief design Officer in 2006 who created its Famous trademark corporate grille – ‘ Tiger Nose’. 2 nd largest car manufacturer in South Korea, it registered 2009 as its 15 th consecutive year of increasing U.S. market share Declared bankruptcy in 1997 and was acquired by its South Korean rival – Hyundai Motors (10 pts…if u get it now) (5 pts…if u get it now)

86. The Japanese translation of the name of the company means ‘ leave luck to heaven’. Between 1963 -1968 they tried various other businesses as well which include a ‘cab company’, a ‘love hotel chain’, a ‘T.V. network’ and a ‘food company’ Founded in 1889 by Fusajiro Yamauchi in Kyoto, Japan to make handmade hanafuda cards ( Japanese playing cards). Majority owner of the Major League baseball team – The Seatle Mariners Gunpei Yokoi, designer at the company, came out with the ‘Game Boy console’ in 1989 whichwas packaged with the game ‘Tetris’ and went on to become an instant hit. (20 pts…if u get it now) (10 pts…if u get it now) (5 pts…if u get it now)

88. (20 pts…if u get it now) Started in 1910 in Denver, Colorado by Jesse Shwayder, who earlier worked as a salesman in Seward Trunk and Bag Co. For a long time of it’s initial years, they manufactured folding chairs and card tables. It acquired American Tourister in 1993 ‘ Strong enough to stand on’ was one of it’s hugely successful initial marketing campaigns. It was sold to Beatrice Foods in 1973. 40% of its current production is from its Nashik Plant in India. (10 pts…if u get it now) (5 pts…if u get it now)

90. BR AN DA RE 12 Q (20,5) Print Ads

91. BR AN DA RE 6 Q (20,5) Vintage

104. BR AN DA RE 6 Q (20,5) Recent

112. 3M Post It

117. Bonus Q

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