1. pradnyadighe
designportfolio2013

2. 2p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c u r r i c u l u m
v i ta e
curriculumvitae
2013 March - April Sojern, San Francisco, USA
Freelance Designer
• Information Design
• Powerpoint Slides
w
2013 March Edj 2 Edge, San Francisco, USA
Freelance Designer
• Information Design
w
2013 March Skidmore Owings & Merrill LLP (SOM), San Francisco, USA
Freelance Designer
• Information Design
w
2013 February Distill Design, San Francisco, USA
Freelance Designer
• Information Design
• Powerpoint Slides
w
2013 January Artemia Communications, San Francisco, USA
Freelance Designer
• Information Design
w
2012 Nov - December Varentec Inc., San Jose, USA
Freelance Designer
• Pitch for Identity Design
w
2012 Oct - November Bonfire Communications
Freelance Designer
• Identity Design
• Website design
• Information graphics
w
2012 July Redwood Robotics, San Francisco, USA
Freelance Designer
• Pitch for Identity Design
c u r r i c u l u m
v i ta e

3. 3p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c u r r i c u l u m
v i ta e
2012 March - 2013 April IDEO | A Design and Innovation Consulting Firm
Freelance Designer
• Invitees, Website Banners
• Information graphics, pdf presentation on a new college curriculum
• Design of a book/catalogue
• PDF presentation for research done on catheters
• Identity Design for financial products for low income groups
2012 March - September Edelman Digital
Freelance Designer
• Info graphic poster
2012 March The Linus Group
Freelance Designer
• Information graphics
2011 Feb - September Origami Creative Concepts, Bangalore, India
Creative Consultant
2010 Jan - Dec Masters’ Degree at University of the Arts London
Masters’ Degree in Graphic Design at London College of Communication,
Uuniversity of the Arts London, UK
some showcased projects
2010 March - May Information Design
A set of posters visualizing data collected by students at LSE(London
School of Economics). These posters were results of a collaboration
between LCC and LSE.
2010 May - Dec Saral Sur, Indian Music made easy, Masters’ Degree at UAL
Saral Sur is an attempt to design a visual notation system for Indian
Classical Music. This system endeavours to visualize the movements
between two notes. This project was done as the final major project
for the Masters’ Degree in Graphic Design at London College of
Communication, UK.
2010 Jan - Dec Transport Design Consultancy, London, UK
Freelancer Designer at TDC, London. TDC specializes in environmental
graphics, brand identity, signage, way-finding and information design
2009 - 2011 Mapunity, Social Technology at Work
In-house designer for Mapunity. Mapunity develops technology to tackle
social problems and development challenges in India.
curriculumvitae
c u r r i c u l u m
v i ta e

4. 4p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c u r r i c u l u m
v i ta e
some showcased projects
2008 March -June Maps for the local bus transport agency (BMTC)
A set of simple maps that could provide the user/traveller with all the
information while travelling by the local bus transport. These maps were
customized for one particular kind of bus service. This maps provided
information such as the route of the route, timings, price charts, location
maps and also is provided in the vernacular typeface as well.
2007 Feb - 2009 Feb Ray + Keshavan Design | The Brand Union
Assistant Designer at India’s premier branding consultancy which now is
a part of The Brand Union.
some showcased projects
2008 Oct -Dec Environmental Graphics - IGIA, Hyderabad
Environmental graphics for the recently opened Hyderabad International
Airport, Hyderabad, Andra Pradesh, India
2007 March - Dec Environmental Graphics - RGIA, New Delhi
Concepts for environmental graphics for the creative pitch for the new
Common Wealth Games terminal at the recently built Rajiv Gandhi
International airport in New Delhi.
2007 June - Sept Re-Branding of the Canara Bank Identity
A major re-branding exercise for Canara Bank, a 100 year-old and India’s
third-largest public sector bank.
2009 - 2011 Information Design
Information design exercises done at Ray + Keshavan | The Brand Union
Miscellaneous work
A collection of some of the work done during in the course of the two
years in at Ray + Keshavan | The Brand Union
2005 May - July Idiom Design and Consulting Ltd.
Internship
curriculumvitae
c u r r i c u l u m
v i ta e

5. 5p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c u r r i c u l u m
v i ta e
curriculumvitae
2004 - 2006 Specialization in Visual Communication
Srishti, School of Art, Design and Technology, Bangalore, India
some showcased projects
2006 May - Dec The Omni Guide (Undergraduate Project)
An Information Design Project on the Local Bus Network in Bangalore
2006 May - Dec The Anahat Nad (Publication Design)
A catalogue designed for a Hindustani Classical Music performance
performed by the students and faculty at Sristhi. This performance
showcased poetry written by the famous Indian poet Kabir.
A collection of some of the work done during in the course of the four
years in Srishti School of Art, Design and Technology, Bangalore, India
2002 - 2004 Foundation Studies
Srishti School of Art, Design and Technology, Bangalore, India

6. Information
Design

7. 7i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
dat e
2010 May - December
p r o j ec t b ac kg r o u n d
The phrase ‘Saral Sur’ means simple notes, which are the building blocks of the
Indian Classical music.
The objective of this project is to understand the workings of a notation system and
attempts to design simple visual solutions to represent the concept of the art.
The project aims to ‘re-look or re-examine’ how the Indian Classical music is taught,
written and recorded and how the methodology of these aspects has changed over
time. It also attempts to bridge the gap between the visual and audio i.e. to visualize
the auditory information such as the characteristic movements and to be able to
design a system that has the ability to teach, assist and help one to learn without
a teacher.
p r o j ec t d el i v er a b l e s
1. A notation system that visualizes the movement from one note to another
using simple visual devices.
2. This notation system manifested into a template that could be used to explain
the movement of a particular raga.
p r o j ec t c h a l l en g e s
1. One of the biggest challenges of this project was to translate information that
is mainly in the auditory realm into a visual structure. The information here
was the vast knowledge conventionally taught using the oral tradition where
the student learns by imitating the preceptor.
2. Another big challenge was to explain the music system to an untutored
western audience.
SaralSurm a s t er s’ p r o j ec t

8. 8i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
e x i s t in g n otat io n s ys t em
v i s ua l i z at io n o f t he s c a l e
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
x 2 ° 3
g m’ d
n d p _ r _ s s
e ri aa _ ri _ aa _ li _
g r g g _ _ g p g p g p m’ d p p
pi ya bi na _ _ sa khi ka la na pa ra ta mo he
n d p m’ r g
r s s n _ p _ r _ s _
gha di pa la chi na di na e _ ri _ aa _ li _
division of rhythmextension of one
note to the next
beat
combination
of two notes
rhythm (tala)
melody (raga)
lyrics (bol)
raga Yaman
scale: seven notes - seven notes
ascent: n. , R, g, m’, d, n,s�
n. S r_ R g_ G M M΄ P d_ D n_ N s�
descent: s�, N, D, P, M’, G, R, S
s� N n_ D d_ P M΄ M G g_ R r_ S
improvisation: n. , rg, rgm’p
o c tav e s
higher octave
lower octave
middle octaveS R_ g M' p D_ N Ś
imp r o v i s at io n
g r s N. D. N. D. P. D. N. R G N. R S
N. r g r g N. r D. N. R S

9. 9i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
v i s ua l d e v ic e s to e x p l a in t he m o v emen t / t r a n si t io n b e t w een n ot e s
e x a mp l e s
a p p l ic at io n
n. s r g
g
n. s r
g
r p
m'
p s�
d
n. r g r g m' p
g m'
d
~
raga Yaman
scale: seven notes - seven notes
ascent: n. , R, g, m’, d, n,s�
n. S r_ R g_ G M M΄ P d_ D n_ N s�
descent: s�, N, D, P, M’, G, R, S
s� N n_ D d_ P M΄ M G g_ R r_ S
improvisation: n. , rg, rgm’p
movement
intended movement
intended movement
with-in range

10. 10i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
v i s ua l d e v ic e s to e x p l a in t he m o v emen t / t r a n si t io n b e t w een n ot e s
e x a mp l e s
a p p l ic at io n
movement
intended movement
intended movement
with-in range
raga Yaman
scale: seven notes - seven notes
ascent: n. , R, g, m’, d, n,s�
n. S r_ R g_ G M M΄ P d_ D n_ N s�
descent: s�, N, D, P, M’, G, R, S
s� N n_ D d_ P M΄ M G g_ R r_ S
improvisation: n. , rg, rgm’p
g
g rn.
r g m' p
d
p d s�
g
g rn.
g rn. r g m' d p
g m'
d

11. 11i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
a p p l ic at io n o f t he n otat io n s ys t em
Raga Yaman - drut khyal, teen tala, 16 beats - saral sur notation
stahyi - first part of the composition
yeri ali piya
pn
p
n
ye _ _ e _ _ ri
r s
p
aa _ _ a _ _ li
g r
pi _ _ i _ _ ya
bina ari
g g
bi _ _ i _ _ na
g m'
aa _ _ a _ _ ri
sakhi kalana pa
g m' g p
sa _ _ khi _ _ i ka _ _ la na _ _ pa
p p
rata mohe
m' d p p
ra _ _ ta mo _ _ he
n

12. 12i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
dat e
2007 June - August
p r o j ec t b ac kg r o u n d
The project proposed to create a system that presents information about the
local transport – destinations, routes, and other relevant information in an easy,
comprehensible and lucid manner that will allow a user to navigate through an
unknown city.
The proposed plan would provide the user all the relevant information in a simplified,
graphical form into a single database which when accessed would provide the user
all the information he/she requires.
p r o j ec t d el i v er a b l e s
1. A grid-unit that provides basic crucial information: the bus-number, graphical
representation of the bus-route, platform number, visual indication of the type
of service and schedule.
2. As added information to this structure, fares at each stop and an accentuation
of the main bus-stands within the route map.
3. A grid made up of these basic units showcasing all the routes related to a
particular bus stand.
4. Along with this grid, the user is also given an index of all bus-stops mentioned
in this matrix with location coordinates for the grid.
p r o j ec t c h a l l en g e s
1. This project required first hand research to understand the bus route system
in the city.
2. Typography played a critical aspect in a project like this as large amounts of
information needed to presented in a limited space. Frutiger was used the map
route map and Swiss 721 was used for the route numbers.
TheOmniGuideu n d er g r a d uat e d i p l o m a p r o j ec t

13. 13i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
a b u s s tat io n s p ec i f ic m a p t h at c o n ta i n s a l l t h e r o u t e s t h at s ta r t, e n d o r t r av e r s e t h r o u g h f r o m
t h e b u s s tat io n .
93B 93B0800 0845 1025 1230 1410
1550 1750
0845 1025 1230 1410
1550 1755
RMV 2ND
STGshivajinagar 4 4
shivaji
nagar
INDIAN
EXPRESS
TELE
EXCHG
SWASTIK MWARAM
8TH
CR
CPRI
GATE
devsandra RAJAMAHAL
VILAS 2ND
STG
3Rs 3 Rs 54 3Rs 3 Rs 54
Route
Number
Colour
of Service
Starting
Terminus
Schedule
Platform
Number
Stops Fare to
Starting
Point
Fare to
Ending Point
Ending
Terminus
Schedule
a b a s ic u n i t t h at p r o v i d e s a l l t h e i n fo r m at io n a c o m m u t e r n e e d s w h i l e t r av e l l i n g
a g r i d o f u n i t s s h o w c a s i n g r o u t e s e m e r gi n g f r o m a pa r t ic u l a r b u s s t o p
1 2 3 4 5 6 7 8 9 10 11 12 13 14
A
B
C
D
E
13
13A
13B
13C
13D
13
13A
13B
13C
13D
0830 1000 1155 1325
1455 1650 0182
0630 0900 1125 1325
1455 1630 1920
0720 0740 1010 1410
1445 1705 1745 2015
2050
0850 1010 1255 1325
1455 1750 2000
0830 1110 1155 1425
1455 1650 2200
0620 0645 0650 0725 0800
0820 0835 0905 0940 0945
1005 1045
0745 0915 1110 1240 1410
1605 1735
0600 0620 0850 0925 1530
1625 1850 1930
0745 0915 1110 1240 1410
1605 1735
0745 0915 1110 1240 1410
1605 1735
KADIRENAHALLI Park
shivajinagar
shivajinagar
shivajinagar
shivajinagar
shivajinagar
BANSHANKaRI
KUMARASWAMy lyt
PADMaNaBHA NGR
KUMARASWAMY Lyt
8
8
8
8
8
8
8
8
8
8
shivaji
nagar
BLORE
CLUB
WILSON
GDN POL STN
ASHOKA
PILLAR
JAYANAGAR BANSHNKRI
shivaji
nagar
BLORE
CLUB
WILSON
GDN POL STN
ASHOKA
PILLAR
JAYANAGAR MONOTYPE DYNANDSGR
CLG
KUMRSWMY
LYT
shivaji
nagar
INDIAN
EXPRESS
BRIGADE
ROAD
BALDWIN
GIRLS HS
WILSON GDN
POL STN
ASHOKA
PILLAR
JAYANAGAR BANSHNKRI MONOTYPE 24TH
CR
21ST
MN
PDMANBHA
NGR
shivaji
nagar
BLORE
CLUB
WILSON
GDN POL STN
ASHOKA
PILLAR
JAYANAGAR MONOTYPE DYNANDSGR
CLG
KUMRSWMY
LYT
shivaji
nagar
BLORE
CLUB
WILSON
GDN POL STN
ASHOKA
PILLAR
JAYANAGAR BANSHNKRI MONOTYPE KADIRNHALI
PARk
3Rs 3 Rs 54 3Rs 3 Rs 54
3Rs 3 Rs 54 3Rs 3 Rs 54
3Rs 3 Rs 54 3Rs 3 Rs 54 3Rs 3 Rs 54
3Rs 3 Rs 54 3Rs 3 Rs 54
3Rs 3 Rs 54 3Rs 3 Rs 54

14. 14i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013

15. 15i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c l i en t
Bangalore Metropolitan Transport Corporation
dat e
2009 March - June
p r o j ec t b ac kg r o u n d
Mapunity, a Bangalore based company, which has led the development of Urban
Transport Information Systems for a number of cities - Bangalore, Chennai,
Hyderabad, Delhi. The purpose of these systems is to create real-time knowledge
of traffic conditions in cities. These are then made widely available through Airtel’s
mobile telecom network to city residents, and also accessible online.
I was a part of the team that redesigned the website that dealt with the Bangalore
city traffice conditions. This website would showcase route maps for the services
offered by the government agency that dealt with the local bus transport system.
Simple route maps were designed for a newly introduced bus service. These maps
would provide the user/traveller with all the information while travelling by the local
bus transport.
These maps were customized for one particular kind of bus service. They provided
information such as the route of the route, timings, price charts, location maps and
also is provided in the vernacular typeface as well. The maps were also designed to
be downloaded off the website and then could be printed out on A4 sheets which
made them very convenient to use.
p r o j ec t c h a l l en g e s
There were some fundamental challenges concerning the design of these bus maps.
Firstly the inconsistencies with the base data. There were no official records of the
route information such as the timings or the route information itself. The timings of
the bus route did not follow a pattern of any kind, so it was not possible to determine
an average amount of time between any two routes.
This problem was also due to the fact that bus system in Bangalore is not as
advanced as it is in cities like New York or London for example a typical bus shelter in
Banglore is not capable of indicating information like the arrival of the next bus.
m a p u n i t y p r o j ec t
BMTC

16. 16i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
d e ta il : r o u t e m a p
TIMINGS
TRINITY
CIRCLE
K.R PURAM
0840 AM (FIRST BUS) 0705 PM (LAST BUS)
0800 AM (FIRST BUS) 0625 PM (LAST BUS)
FARES
4 Rs. 15 Rs.
N
K.R.PURAM
TRINITY
CIRCLE
OPTION2: Wider format than the earlier, all information on the side
TRINITY CIRCLE K.R PURAM
BIG10 BIG10
næ¤nªÀÈvÀÈ
TRINITYCIRCLE
º®¸ÆgÀÄ
HALASOOR
E¸ÆüÀ±À£ïD¸àwÅ
ISOLATIONHOSPITAL
317A,313,316
311,317G,331
314A-H
131
501,500
319,320
317A-F
319,320
ZÀ¤ßUÀ£Àº½Ê
BENNIGANAHALLI
PÀgï¥ÀÅgÀAgÉʯ勞ÁètÚ
K.RPURAMRLY.STN
PÀgï¥ÀÅgÀA
K.RPURAM
DESTINATION / DESTINATION FINDER
Destination Bus Number
TRINITY CIRCLE
KBS / KBS
KR Market
Shivaji Nagar
HALASOOR
CV Raman Nagar
Domlur
BENNIGANAHALLI
Kengeri
Silk Board / BSK
Kadugodi
K R PURAM
Hosakote
Kadugodi
317A
313, 316
311, 317G, 331
314 A-H
131
501
501
319, 320
317A - F
319, 320
BMTC HELPLINES
BMTC WEBSITE
BMTC CALL CENTRE
SHIVAJINAGAR BS
KEMPEGOWDA BS
KR MARKET BS
SHANTINAGAR BS
SARATHI HELPLINES
MYSORE RD TO HOSUR RD
HOSUR RD TO OLD MADRAS RD
OLD MADRAS RD TO TANNERY RD
TANNERY RD TO TUMKUR RD
TANNERY RD TO MYSORE RD
FOLD»«FOLD
www.bmtcinfo.com
12667-25550565
080 22952321 • 98440 13926
080 22952311 • 98440 30972
080 22952331 • 98440 53887
080 22952021/31 • 98440 63152/53
98442 30351
98442 30353
98442 30354
98442 30355
98442 30356
r o u t e m a p
si z e (270mm x 149mm) w hic h c a n b e p r in t ed in to a n a4
d e ta il : fa r e s , t imin g s a nd m a p

17. 17i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Infographicswo r k d o n e f o r d i s t i l l
f i n d yo u r p l ac e i n t h e u n i v er s e: b i l ly pa r i s h
s e t o f i n f o r m at i o n g r a p h i c s f o r a p r e s en tat i o n by b i l ly pa r i s h at t edx a s h o k au.
(h t t p ://t e dx ta l k s .t e d.c o m /v i d eo/bi l ly-pa r i s h -at-t e dx a s h o k au)
g l o b a l e n e r gy m i x i n 2012
o l d s ys t e m w h e r e big b a n k f i n a n ci n g a big p o w e r p l a n t

18. 18i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Infographicswo r k d o n e f o r d i s t i l l
f i n d yo u r p l ac e i n t h e u n i v er s e: b i l ly pa r i s h
s e t o f i n f o r m at i o n g r a p h i c s f o r a p r e s en tat i o n by b i l ly pa r i s h at t edx a s h o k au.
(h t t p ://t e dx ta l k s .t e d.c o m /v i d eo/bi l ly-pa r i s h -at-t e dx a s h o k au)
n e w p r o p o s e d s ys t e m w h e r e l o t s o f p eo p l e f i n a n ci n g l o t s o f c l e a n e n e r gy p r o j ec t s
s u m m a ry o f p o s s i b l e p r o j ec t s t o i n v e s t i n t o

19. 19i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Infographicswo r k d o n e f o r ed el m a n
p o s t er : i t’s 2012: i s yo u r h o m e en er gy ef f i c i en t ? (pa r t 01)
SMALL APPLIANCE. BIG UTILITY BILL .
NATIONAL HOME ENERGY SPENDING CONTINUES TO INCREASE
IS YOUR HOME
ENERGY EFFICIENT?
IT’S 2012
Annual spend on electricity per appliance
90%
Time spent
indoors
Annual spend
per household
$2,000
2011 national
spend
$241 billion
It’s not just your tailpipe: The impact of home energy adds up
=
CO2
3x
CO2
Greenhouse gases by polluter:
Where do homes stack up?
Residential - 22%
Transportation - 32%
Industrial - 26%
Commercial - 19%
1.2 BILLION TONS
1 year
91 MILLION HOMES
Greenhouse gases from homes

20. 20i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
p o s t er : i t’s 2012: i s yo u r h o m e en er gy ef f i c i en t ? (pa r t 02)
zo o m in o f t h e ic o n s
SMALL APPLIANCE. BIG UTILITY BILL .
Annual spend on electricity per appliance
$168
$108
$216Pre-1992 =
Post-1992 = $72
$228
13 years
15 years
13 years
13 years
18 years
9 years
Plug the leaks
Seal the ducts
GAINS
35%
LOSSES
Collective size of all
small cracks and
holes in most homes
Hot Cold air
40%
15”
wide
Large
pizza
Heat it better
GAINS
20%
LOSSES
Transportation - 32%
Industrial - 26%
Commercial - 19%
1.2 BILLION TONS
1 year
91 MILLION HOMES
10 years
Greenhouse gases from homes
READY TO SAVE BOTH KINDS OF GREEN?
BEST WAYS TO GO EFFICIENT AT HOME
=
Say goodbye to old energy wasters -
when it makes sense to replace appliances
SMALL APPLIANCE. BIG UTILITY BILL .
Annual spend on electricity per appliance
$168
$108
$216Pre-1992 =
Post-1992 = $72
$228
13 years
15 years
13 years
13 years
18 years
9 years
Plug the leaks
Seal the ducts
40%
Transportation - 32%
Industrial - 26%
Commercial - 19%
1.2 BILLION TONS
1 year
91 MILLION HOMES
10 years
Greenhouse gases from homes
READY TO SAVE BOTH KINDS OF GREEN?
BEST WAYS TO GO EFFICIENT AT HOME
Say goodbye to old energy wasters -
when it makes sense to replace appliances
SMALL APPLIANCE. BIG UTILITY BILL .
Annual spend on electricity per appliance
$168
$108
$216Pre-1992 =
Post-1992 = $72
$228
13 years
15 years
13 years
13 years
18 years
9 years
Transportation - 32%
Industrial - 26%
Commercial - 19%
1.2 BILLION TONS
1 year
10 years
Greenhouse gases from homes
Say goodbye to old energy wasters -
when it makes sense to replace appliances
SMALL APPLIANCE. BIG UTILITY BILL .
Annual spend on electricity per appliance
$168
$108
$216Pre-1992 =
Post-1992 = $72
$228
13 years
15 years
13 years
13 years
18 years
9 years
Commercial - 19%
1.2 BILLION TONS
1 year
10 years
READY TO SAVE BOTH KINDS OF GREEN?
BEST WAYS TO GO EFFICIENT AT HOME
Say goodbye to old energy wasters -
when it makes sense to replace appliances
Infographicswo r k d o n e f o r ed el m a n

21. 21i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
p o s t er : i t’s 2012: i s yo u r h o m e en er gy ef f i c i en t ? (pa r t 03)
Efficient homes can save 50%
13 years
15 years
13 years
13 years
18 years
9 years
Plug the leaks
Seal the ducts
GAINS
35%
LOSSES
Collective size of all
small cracks and
holes in most homes
Hot Cold air
40%
15”
wide
Large
pizza
Heat it better
GAINS
20%
Hot showers
LOSSES
20%
Fire that
furnace
Energy used to
heat and cool
56%
Most furnaces
are oversized
2-3x
80%
Most furnaces are
underperforming
GAINSLOSSES
35%
20%
HOT
COLD
Save with a variable
speed pump
Swim clean
and green
LOSSES GAINS
To clean a pool
every year
4,000 kWh = 100 watt light bulb
for 4.5 years save $500
10 years
READY TO SAVE BOTH KINDS OF GREEN?
BEST WAYS TO GO EFFICIENT AT HOME
=
Say goodbye to old energy wasters -
when it makes sense to replace appliances
13 years
15 years
13 years
13 years
18 years
9 years
Plug the leaks
Seal the ducts
GAINS
35%
LOSSES
Collective size of all
small cracks and
holes in most homes
Hot Cold air
40%
15”
wide
Large
pizza
Heat it better
GAINS
20%
Hot showers
LOSSES
20%
10 years
READY TO SAVE BOTH KINDS OF GREEN?
BEST WAYS TO GO EFFICIENT AT HOME
=
Infographicswo r k d o n e f o r ed el m a n
zo o m in o f t h e ic o n s

22. 22i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
p o s t er : s ta r b u c k s l ov e s h o u s t o n
❤ Houston
The first Starbucks
store in Houston
opened in 1994
There are now 228
Starbucks stores in
the greater Houston
area
228
Starbucks stores in the area now
employ more than 2,300 Houstonians
We’ve sold more than
110,000,000 cups of coffee in
Houston in just the last three years!
110
million
Starbucks partners
(employees) and
customers have
participated in 86
service projects in
Houston since 2006
41 businesses in Houston have
received loans from community
lenders involved in the Create
Jobs for USA program The contribution of
Starbucks Leadership
conference in Houston
is valued at nearly $22
million in economic
and community impact!
41
This week, nearly 10,000
Starbucks partners
(employees) will
participate in four service
projects throughout
Houston neighborhoods
86
2300+
1994
Houston
$22
million
Our third Community
Store located at the Gulfgate
Center Mall makes
contributions to Houston’s
East End neighborhood
3rd
10, 000
©2012 Starbucks Coffee Company. All rights reserved.
❤ Houston
The first Starbucks
store in Houston
opened in 1994
There are now 228
Starbucks stores in
the greater Houston
area
228
Starbucks stores in the area now
employ more than 2,300 Houstonians
We’ve sold more than
110,000,000 cups of coffee in
Houston in just the last three years!
110
million
Starbucks partners
(employees) and
customers have
participated in 86
service projects in
Houston since 2006
41 businesses in Houston have
received loans from community
lenders involved in the Create
Jobs for USA program The contribution of
Starbucks Leadership
conference in Houston
is valued at nearly $22
million in economic
and community impact!
41
This week, nearly 10,000
Starbucks partners
(employees) will
participate in four service
projects throughout
Houston neighborhoods
86
2300+
1994
Houston
$22
million
Our third Community
Store located at the Gulfgate
Center Mall makes
contributions to Houston’s
East End neighborhood
3rd
10, 000
©2012 Starbucks Coffee Company. All rights reserved.
zo o m i n t o g r a p h ic
Infographicswo r k d o n e f o r ed el m a n

23. 23i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Infographicswo r k d o n e at l o n d o n c o l l eg e o f c o m m u n i cat i o n , ua l
p o s t er 01: i f t h e wo r l d w er e 100 p eo p l e ...

24. 24i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
p o s t er 02: h ow t h e p u b l i c c o n v er s at i o n o f s c i en c e a n d t ec h n o l o gy i s
c h a n g i n g ov er t i m e . t h i s p o s t er wa s f e at u r ed i n a n e x h i b i t i o n s h ow ca s i n g
t h e c o l l a b o r at i o n b e t w een l o n d o n c o l l eg e o f c o m m u n i cat i o n a n d l o n d o n
s c h o o l o f ec o n o m i c s . (h t t p ://w w w.l c c .a r t s .ac .u k /s h o w c a s e /v id eo -s h o w c a s e /
v i s ua l r h e t o r ic ac o l l a b o r at io n b e t w e e n l c c a n d l s e /
Infographics
zo o m -in

25. 25i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c l i en t
Total Environment, a well known real estate developer based in Bangalore, India
dat e
2007 June - August
p r o j ec t b ac kg r o u n d
Total Environment is a premium real estate developer with up market projects all over
South India. As a part of the promotional literature, I designed a series of neighborhood
and access maps.
p r o j ec t c h a l l en g e s
The challenge for the neighborhood maps was to represent diverse utilities in a small
geographical area using icons, colours and numbers. The challenge for the access
maps was to simplify street patterns and still convey a clear idea of the access of each
individual project.
For both kinds of maps, it was necessary to adhere to the look and feel of the brand
including colours and typography.
MapDesignwo r k d o n e f o r r ay +k e s h ava n | t h e b r a n d u n i o n

26. 26i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
N
RAINDROPS
KEEP FALLING
ON MY HEAD
3
4
2
Belandur
Kamalram
KGA Golf
Course
Airport
8
1
1
4
2
1
3
2
5
6
7 8
12
11
13
14
16
17
15
9
10
5
6
7
1
2
1
1 2
4
5
7
6
1
1
3
9
10
12
13
14
16
17
19
20
18
21
22
15
3
11
3
2
3
4
2
3
4
8
5
3
4
Ibbalur
Kere
SARJAPUR ROAD
OUTER RING ROAD
OUTER RING ROAD
KHB BLOCK
KORAMANGALA
Garve Bhavi
Palya Lake
Police
Grounds
Agara
Kere
Koramangla
Post Office
Grounds
HSR LAYOUT
EJIPURA
MADIWALA
Cental Silk
Board Jn
Bellandur Kere
MARATHAHALLI
8O
FT
PERIPH
ER
AL
RO
A
D
INNERRINGROAD
INNER
RING
ROAD
20THMAIN
SARJAPUR ROAD
BEGURRDHOSUR
RD
27TH
CROSS RD
24THMAINROAD
27THMAINROAD
N
3
2
KGA Golf
Course
8
1
1
4
2
1
3
2
5
6
7 8
9
10
5
6
7
1
2
1
1 2
4
5
7
6
1
1
3
9
10
11
3
2
3
3
4
Ibbalur
Kere
OUTER RING ROAD
KHB BLOCK
KORAMANGALA
Garve Bhavi
Palya Lake
Police
Grounds
Agara
Kere
Koramangla
Post Office
Grounds
HSR LAYOUT
EJIPURA
MADIWALA
Cental Silk
Board Jn
8O
FT
PERIPH
ER
AL
RO
A
D
INNERRINGROAD
INNER
RING
ROAD
20THMAIN
SARJAPUR ROAD
BEGURRDHOSUR
RD
27TH
CROSS RD
24THMAINROAD
27THMAINROAD
n e ig h b o u r i n g di r ec t o r i e s d e s ig n e d a s m a p s fo r t o ta l e n v i r o n m e n t, a r e a l e s tat e d e v e lo p e r
zo o m -i n w i t h t h e l eg e n d
Banks ATMs Landmarks Bus stop Petrol Pump
Entertainment Schools Colleges Church Railway Station
Hospitals Supermarkets Malls Electricity Complaint Office Temple
Hotels Restaurants Mosque Water Complaint Office
l e g e n d

27. 27i n f o r m at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Spice
Garden
AIRPORT ROAD VARTUR ROAD
WHITEFIELDROAD
OUTERRINGROAD
ROAD 2
KIADBMAINROAD(WHITEFIELDROAD)
1STMAINROAD
GRAPHITEINDIAROAD
HOODIMAIN
ROAD
ITPL WHITEFIELD MAIN ROAD
ROAD 7
SARJAPURROAD
HOODI JN.
HOPE
FARM
JN
Total Environment
Campus - Imagine
Radha
Hometel
Ginger
Hotel
Spencers
Daily
Café
Coffee Day
Baskin
Robbins
Police Station
Sri Sathya Sai
General Hosp.
Savannah
Sarovar Premier
Whitefield Club
Reliance
Fresh
Herbs
Spices
Herbs Spices
Cake Shop
Foodworld
Fabindia
Whitefield Eye Clinic
Yusuf Arakal
Art Gallery
Reliance
Fresh
Karunashreya
Golconda
Chimney
Marathahalli
Krishnarajapuram
Mapple
Hotel
Café
Coffee Day
Sri Sathya Sai
Super-Speciality Hosp.
Ryan
Int’l School
Sterling
Suites
Innovative
Multiplex
Cosmo
Mall
Gopalan
Int’l School
Dominos
Pizza
Fortune
Select
Taj
Hotel
The Mark
Boulevard
Whitefield
AECS Layout
Avesthagen
Salarpuria
GMR
Techpark
San
Locomotives
RMZ NXT
Pharmed
Rajesh
Exports
Genisys
Oracle
Perot
Systems
IFB
Complex
Graphite
India
iFlex
Solutions
First Technology
Place
ITPL
Bangalore
Trade Center
iGate
Secon
Surveys
LT
Infotech
SAP Labs
GE-
BEL
Central
Warehousing
Corp.
Aztec
Technologies
Alfred
Herbert
Brigade
Techpark John
Fowler
Unilever
Research Centre
Qualcomm
Aviva
Insurance
Tyco Power
Systems
Tata Elxsi
CMR Inst of
Technology
Sigma
Softech
Park
Ion
Idea
HAL Airport
9 Kms
M G Road
15 Kms
Ulsoor
Lake
Vartur
LakeMarathahalli
Hoodi
KR Puram
Whitefield
Indiranagar
Ulsoor
Domlur
Jayanagar
Koramangala
Banaswadi
ITPL
Benson
Town
Shivaji
Nagar
Frazer
Town
BANNERGHATTARD.
OUTERRINGRD.
SA
R
JAPURRD.
VARTUR RD.
WHITEFIELDSTATIONRD.
HOSURRD.
IN
NERRINGRD.
RESIDENCY RD.
JAYAMAHALR
D.
STMARKSRD.
BRIGADERD.
WINDMILLS
OF YOUR
MIND
WHITEFIELD ROAD
OLD
MADRAS ROAD
M G ROAD
AIRPORT ROAD
WHITEFIELDROAD
n e ig h b o u r i n g di r ec t o r i e s d e s ig n e d a s m a p s fo r t o ta l e n v i r o n m e n t, a r e a l e s tat e d e v e lo p e r

28. Corporate
Identity

29. 29c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c l i en t
Canara Bank, a well known Indian Public Sector Bank
dat e
2007 March - December
p r o j ec t b ac kg r o u n d
Ray+Keshavan | The Brand Union undertook the re-branding of the public sector
Canara Bank, the second largest public sector bank. The project involved the redesign
of the brand identity and a range of brand channels. I was the part of the team that
worked on the customer interface collateral such as cheque books, application forms,
passbooks and pay-in-slips.
p r o j ec t c h a l l en g e s
Most of the applications of the previous design were of very low usability. Canara Bank
was and still is one of India’s largest public sector bank with a large number of patrons.
All the collateral of the previous design had never been designed keeping usability
in mind. Customers were used to this, and thus never complained. Also the fact that
the client was a bank, the legal content dominated the customer’s understanding and
aesthetics.
Some of the challenges included Canara Bank, being a pan Indian bank required all the
applications to be rendered in multiple languages. Usability was one other important
issue.
One of the biggest challenges in this project was to understand the content and
then represent it in a manner that was understandable by a customer with a diverse
educational level.
CanaraBankwo r k d o n e f o r r ay +k e s h ava n | t h e b r a n d u n i o n

30. 30c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
e x t e n s io n o f t h e i d e n t i t y o n t o t o o t h e r b a n k a p p l ic at io n s s u c h a s pa s s b o o k s , loa n a p p l ic at io n
fo r m s , c h eq u e b o o k s a n d pay s l i p s e t c .

31. 31c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
b a n k pa s s -b o o k s

32. 32c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
d e m a n d d r a f t s a n d a p p l ic at io n fo r m s

33. 33c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
k e y w o r d s
• Granular, nodular
• Partner in coping with change - interconnected
• network approach
• Contemporary, visionary, fresh, credibility
s y m b o l id e a s
varentec.
inc
• nodular,
granular
• network
• the smart
grid
• letter ‘v’
• node structure
• links
• interconnected
• abstraction
of the grid
• abstraction of
the type
idea 01
idea 02
idea 03
VarentecInc.f r eel a n c e wo r k

34. 34c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o p t io n 01
k e y w o r d s
• Granular, nodular
• Partner in coping with change - interconnected
• network approach
• Contemporary, visionary, fresh, credibility
VarentecInc.f r eel a n c e wo r k
p o s s ib il i t ie s f o r t h e l o g o t o m o r p h in t o

35. 35c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o p t io n 02
k e y w o r d s
• Granular, nodular
• Partner in coping with change - interconnected
• network approach
• Contemporary, visionary, fresh, credibility
VarentecInc.f r eel a n c e wo r k
p o s s ib il i t ie s f o r t h e l o g o t o m o r p h in t o

36. 36c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o p t io n 03
k e y w o r d s
• Granular, nodular
• Partner in coping with change - interconnected
• network approach
• Contemporary, visionary, fresh, credibility
VarentecInc.f r eel a n c e wo r k
o t h er o p t io n s

37. 37c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
RedwoodRoboticsf r eel a n c e wo r k
r edwo o d r o b o t i c s
k e y w o r d s
• Democratization of the robotic technology
• Company - is to be aspirational, expecting to have a significant effect
• Company is professional but also creative
s y m b o l id e a s
• working
together
• isometric
grid
• typographic
marks
• miscellaneous
marks
• electrical
• hand in hand
• links
• interconnected
• geometric
forms
• 3d forms
• gears
• abstraction
of the type
redwood
robotics
idea 01
idea 02
idea 03
idea 04

38. 38c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
RedwoodRoboticsf r eel a n c e wo r k
p r o p o s ed v i s ua l l a n g uag e
k e y w o r d s
• Democratization of the robotic technology
• Company - is to be aspirational, expecting to have a significant effect
• Company is professional but also creative
o p t io n 01

39. 39c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o t h er o p t io n s
RedwoodRoboticsf r eel a n c e wo r k
o p t io n 02
p r o p o s ed v i s ua l l a n g uag e

40. 40c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
l o g o v er s io n s
a p p l ic at io n s : b u s in e s s c a r d s
k e y w o r d s
New age, suited for digital age.
Bringing all other associates together to a symbol that inspires confidence
Sophiscated. matured without being seen as boring, too rigid.
Bloomboxwo r k d o n e at o r i ga m i c r e at i v e c o n c ep t s
o t h er o p t io n s

41. 41c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
k e y w o r d s
New age, suited for digital age.
Bringing all other associates together to a symbol that inspires confidence
Sophisticated,matured without being seen as boring, too rigid.
Bloomboxwo r k d o n e at o r i ga m i c r e at i v e c o n c ep t s
w eb s i t e: w w w.b l o o m b ox .in
p r e-l oa d er
h o m e pag e o p t io n

42. 42c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
k e y w o r d s
New age, suited for digital age.
Bringing all other associates together to a symbol that inspires confidence
Sophisticated,matured without being seen as boring, too rigid.
Bloomboxwo r k d o n e at o r i ga m i c r e at i v e c o n c ep t s
w eb s i t e: w w w.b l o o m b ox .in
h o m e pag e o p t io n
c a s e s t u dy

43. 43c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
l o g o o p t io n s
o p t io n 01
o p t io n 02
o p t io n 03
wo r k d o n e at o r i ga m i c r e at i v e c o n c ep t s
OrigamiCreativeConcepts
k e y w o r d s
Transformation, using origami characteristics

44. 44c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
l o g o o p t io n s
o p t io n 04
o p t io n 05
k e y w o r d s
Transformation, using origami characteristics
wo r k d o n e at o r i ga m i c r e at i v e c o n c ep t s
OrigamiCreativeConcepts

45. 45c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
l o g o v er s io n s
a p p l ic at io n s : b u s in e s s c a r d s , l e t t er h e a d
k e y w o r d s
New, emergence, growth, transformation
Transcendf r eel a n c e wo r k

46. 46c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
CorporateIdentity
l o g o v er s io n s
f u l l l o g o l o c k-u p
s i n ga p o r e yo u t h o ly m p i c ga m e s 2010
b r ief
Whether it’s a celebration in fireworks, neon shooting up the side of a city tower or the buzz of a city at
night, on the roads, under lights, Singapore’s night time impressions expressed as energetic flashes of
colour will surely leave a lasting impression on any visitor, providing a lively metaphor for Singapore’s
multi- faceted cultural mix.
My logo is a reflection of this energy and celebration. It represents Singapore’s action and energy
through its versatility of its form.
l o g o b u il d -u p

47. 47c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o p t io n 1:
This logo was short-listed during the final identity presentation to the client.
o t h er o p t io n s
l o g o d e v el o p em en t
c h e t t i n a d c em en t, a c em en t d e a l er b a s ed i n c h en n a i, i n d i a
o p er at in g k e y w o r d s
Solid, foundation, building block, pillar, stable, sturdy, well-founded, well build, reliable, lasting, secure,
core, durable, backbone, fundamental, unshakable, substance, quintessence
ChettinadCementwo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n

48. 48c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
o p t io n 1
o p t io n 2
o p er at in g k e y w o r d s
Fresh and distinctive, colours and forms being uniquely Indian, free, festive, energetic, celebrant,
reflecting the spirit of Bangalore.
BangaloreInternationalAirportwo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n

49. 49c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c l i en t
Environmental branding for GMR, Indira Gandhi International Airport, Hyderabad
dat e
2008 January - March
p r o j ec t b ac kg r o u n d
I was a part of the team that conceptualized and executed the environmental
graphics for the newly opened Indira Gandhi International Airport, Hyderabad,
Andra Pradesh, India.
The general theme of the airport was about journeys and how they can be explained
and visualized. The spectrum of concepts for this, varied from the traditional Indian
art-forms to plain and interesting information graphics depending on the location
inside the airport.
An interesting aspect of this airport was that it had been designed to incorporate a lot
of glass. The glass panels allowed light into the airport, making the entire space very
capacious. The graphics were designed to utilize the transparent quality of the glass.
Therefore the simple clean graphics which blended into each other like layers.
m y r o l e
The two concepts that I worked on from the conceptualization stage to the artworks
stage were:
concept 1
A set of 40 typographic panels that showcase distances from Hyderabad to some of
the major cities of the world.
concept 2
Illustrations of some of the traditional dance and art forms of India
GMRwo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n

50. 50c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c o n c ep t 1: info -gr a p hic s (c o n c ep t d r aw in g s)
c o n c ep t 1: info -gr a p hic s o f di s ta n c e s o r igin at in g f r o m h y d er a b a d

51. 51c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c o n c ep t 2: il lu s t r at io n s o f indi a n t r a di t io n a l a r t s

52. 52c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c l i en t
Environmental branding for GMR, Rajiv Gandhi International Airport, New Delhi
dat e
2008 October - December
p r o j ec t b ac kg r o u n d
I was a part of the team that visualized the environmental graphics for the creative
pitch for the new Common Wealth Games terminal at the recently built Rajiv Gandhi
International airport in New Delhi.
The general theme of this new terminal was about ‘Celebrating India’. This concept
celebrated both the traditional past of India as well the future. The spectrum of
concepts for this, varied from exploring the diversity in India in terms of traditions,
cultures, and behavoirs to connecting India to the world using various kinds of
developing technology through plain and interesting information graphics depending on
the location inside the airport.
m y r o l e
One of the concepts for this theme was travel and connecting India, mainly New Delhi
to the rest of the world. I designed two maps based on the concept.
map 1
This map inspired from the London Tube Map, used New Delhi as the starting point and
depicted all major cities of the world as stations on the map, thus showing how the
entire world is now connected.
map 2
This map showcased all the different modes of transport and estimates of time taken to
reach a place with the particular mode of transport. The modes of transport used in this
map were modes that are charateristic to India. The facts indicated in this map e.g. the
time estimated for each mode were only speculations and were not proven to be exact.
GMRwo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n

53. 53c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
e n v i r o n m e n ta l
b r a n d i n g
m a p 1: c o nnec t in g ne w d el hi to dif f er en t ci t ie s o f t he w o r l d, in s pir ed by t he
l o nd o n t ub e m a p. e ac h ci t y i s c o n sid er ed a s a s tat io n o n t he m a p
zo o m -in

54. 54c o r p o r at e
i d e n t i t y
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
zo o m -in
m a p 2: s h o w c a sin g a l l t he m o d e s o f t r a n s p o r t a nd a n e s t im at e o f t ime ta k en
by t he s e dif f er en t m o d e s o f t r a n s p o r t to r e ac h a d e s t in at io n

55. Website
Design

56. 56w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
w w w.b t i s .in : w eb s i t e f o r b a n g a l o r e t r a n s p o r t in f o r m at io n s ys t em
h o m e pag e
h o m e pag e 02
BTISwo r k d o n e at m a p u n i t y

57. 57w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
w w w.b t i s .in : w eb s i t e f o r b a n g a l o r e t r a n s p o r t in f o r m at io n s ys t em
BTISwo r k d o n e at m a p u n i t y
dir ec t io n s , f in d a p l ac e
t r a f f ic

58. 58w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
BBMPElectionswo r k d o n e at m a p u n i t y
w eb s i t e f o r t h e l o c a l c o n s t i t u en c y el ec t io n s
BBMP Elections.in is an effort to present the candidates and the choices before the city. You can use
this platform to search for your ward by going through the assembly constituencies or the localities list.
This is also a platform to post issues affecting your ward and to vote on issues posted. Also one can list
Resident Welfare Associations that are functioning in a ward.

59. 59w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
NetCitizenwo r k d o n e at m a p u n i t y
w w w.n e t c t i z en .in
Netcitizen is a digital democracy project to improve public information about elections and governance. In
this web site, you will find a record of elections held to central and state governments, as well as to select
municipal councils in the largest cities of india. Netcitizen will also provide users an opportunity to provide
public feedback on their satisfaction with their governments at different levels. The records of individual
elected representatives will also be compiled from public information, including news sources.
h o m epag e
r ec en t e v en t s

60. 60w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
NetCitizenwo r k d o n e at m a p u n i t y
w w w.n e t c t i z en .in
Netcitizen is a digital democracy project to improve public information about elections and governance. In
this web site, you will find a record of elections held to central and state governments, as well as to select
municipal councils in the largest cities of india. Netcitizen will also provide users an opportunity to provide
public feedback on their satisfaction with their governments at different levels. The records of individual
elected representatives will also be compiled from public information, including news sources.
a d d a n e w c a n didat e
p r o f il e

61. 61w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
NWMIwo r k d o n e at m a p u n i t y
n e t w o r k o f w o m en in m edi a , in di a
The Network of Women in Media, India, is an association which aims to provide a forum for women in
media professions to share information and resources, exchange ideas, promote media awareness and
ethics, and work for gender equality and justice within the media and society. Local groups linked to the
NWMI are currently functioning in 16 centres across the country.

62. 62w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
CPositivewo r k d o n e at m a p u n i t y
w w w.c p o s i t i v e .in
C-Positive is a magnet for ‘productive idleness’, where citizens are willing to take some time away from
their personal work and pressures, and utilise that time for pausing in the public spaces of the community
in order to interact with their fellow citizens. This is a civic society on the web engaging citizens of Indian
origin everywhere, transcending physical and geographical boundaries.
h o m epag e
a b o u t u s

63. 63w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
CPositivewo r k d o n e at m a p u n i t y
w w w.c p o s i t i v e .in
C-Positive is a magnet for ‘productive idleness’, where citizens are willing to take some time away from
their personal work and pressures, and utilise that time for pausing in the public spaces of the community
in order to interact with their fellow citizens. This is a civic society on the web engaging citizens of Indian
origin everywhere, transcending physical and geographical boundaries.
en a b l e
en a b l e o v er v ie w

64. 64w e b s i t e
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
CPositivewo r k d o n e at m a p u n i t y
w w w.c p o s i t i v e .in
C-Positive is a magnet for ‘productive idleness’, where citizens are willing to take some time away from
their personal work and pressures, and utilise that time for pausing in the public spaces of the community
in order to interact with their fellow citizens. This is a civic society on the web engaging citizens of Indian
origin everywhere, transcending physical and geographical boundaries.
en a b l e - p r o j ec t s - a f f o r e s tat io n pag e
en a b l e - p r o j ec t s - a f f o r e s tat io n pag e - in v e s t

65. Publication
Design

66. 66p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
c o v er
in s id e s p r e a d s
s h o p p i n g b r o c h u r e f o r t h e l eel a pa l ac e, b a n ga l o r e
TheLeelaPalace,Bangalorewo r k d o n e at o r i ga m i c r e at i v e c o n s u lta n t s

67. 67p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
in s id e s p r e a d s
s h o p p i n g b r o c h u r e f o r t h e l eel a pa l ac e, b a n ga l o r e
TheLeelaPalace,Bangalorewo r k d o n e at o r i ga m i c r e at i v e c o n s u lta n t s

68. 68p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Classic, retro and
contemporary pieces,
crafted in the finest
aesthetic traditions,
capturing the spirit
of gracious living.
the ultimate source for
No.2, 3rd Street, Dr Thirumurthi Nagar,
Nungambakkam Chennai 600 034
T +91 44 42664376 www.souk.co.in
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
Souk
p o s t er 01: p r o m o t i o n a l p o s t er s d e s i g n ed f o r s o u k , a b o u t i q u e d e a l i n g w i t h
a n t i q u e f u r n i t u r e, c h en n a i, i n d i a

69. 69p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
No.2, 3rd Street, Dr Thirumurthi Nagar, Nungambakkam, Chennai 600 034
T +91 44 42664376 www.souk.co.in
Classic, retro and
contemporarypieces,
crafted in the finest
aesthetic traditions,
capturing the spirit
of gracious living.
the ultimate source for
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
Souk
p o s t er 02: p r o m o t i o n a l p o s t er s d e s i g n ed f o r s o u k , a b o u t i q u e d e a l i n g w i t h
a n t i q u e f u r n i t u r e, c h en n a i, i n d i a

70. 70p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Classic, retro and
contemporary pieces,
crafted in the finest
aesthetic traditions,
capturing the spirit
of gracious living.
the ultimate source for
No.2, 3rd Street, Dr Thirumurthi Nagar, Nungambakkam, Chennai 600 034 T +91 44 42664376 www.souk.co.in
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
Souk
p o s t er 03: p r o m o t i o n a l p o s t er s d e s i g n ed f o r s o u k , a b o u t i q u e d e a l i n g w i t h
a n t i q u e f u r n i t u r e, c h en n a i, i n d i a

71. 71p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
Classic, retro and
contemporary pieces,
crafted in the finest
aesthetic traditions,
capturing the spirit of
gracious living.
No.2, 3rd Street, Dr Thirumurthi Nagar, Nungambakkam, Chennai 600 034 T +91 44 42664376 www.souk.co.in
the ultimate source for
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
Souk
p o s t er 04: p r o m o t i o n a l p o s t er s d e s i g n ed f o r s o u k , a b o u t i q u e d e a l i n g w i t h
a n t i q u e f u r n i t u r e, c h en n a i, i n d i a

72. 72p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
dat e
2005 October
p r o j ec t b ac kg r o u n d
A catalogue designed for the “Anahat Nad” performance conducted by Srishti for an
exhibition at ARS Electronica, Linz – Austria. “Anahat Nad means “un-struck sound”.
“Anahat Nad” refers to an all-pervasive sound, a sound that exists everywhere in
other words, ”free source”. It is not about hearing this sound but to experience it by
quieting your mind.
This catalogue has to contain basic information relating to the performance such as
the explanation of the term “Anahat Nad”, the artistic concept of the performance,
a brief introduction to Kabir, the poems that are going to be performed at the
performance, some information about the artists performing, their individual
achievements and their music style and finally a glossary of all the terms and a
directory of contacts.
p r o j ec t c h a l l en g e s
1. This catalogue had to be designed for a foreign audience that meant that the
Hindi words of the poems had to be written in English and an explanation of
each line had to given to understand the beauty of the poem.
2. The catalogue had to have a serene, calm, non-cluttered, respectable layout,
to represent the free-ness of the concept “Anahat Nad”.
3. The typography was the most beautiful aspect of this catalogue. The hindi or
the Devnagiri script was used to bring in an Indian touch to the catalogue.
It also added a sense of fluidity to the layout.
4. The graphic element of broken strings was used through out the book as an
metaphor to represent ‘the silent sound’ and this served as an element that
connected the different chapters of the book.
TheAnahatNadt h e u n -s t u c k s o u n d

73. 73p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
s p r e a d s o f t h e p r o p o s e d d e s ig n fo r t h e a n a h at n a d c ata lo g u e

74. 74p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
s p r e a d s o f t h e p r o p o s e d d e s ig n fo r t h e a n a h at n a d c ata lo g u e

75. 75p u b l i c at i o n
d e s i g n
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
t y p o g r a p h y b e i n g o n e o f t h e m o s t i m p o r ta n t a p ec t o f t h i s c ata lo g u e , wa s t r e at e d a s a n a c t i v e
e l e m e n t w i t h i n t h e pag e . t h e h i n di o r d e v n agi r i s c r i p t wa s u s e d t o h ig h l ig h t c h a p t e r h e a di n g s
b ec au s e o f i t s b e au t i f u l fo r m s a n d c o u n t e r fo r m s a n d a c l e a n s e r i f t y p e fa c e wa s u s e d fo r b o dy c o p y
t o a d d e l eg a n c e a n d c l a s s t o t h e l ayo u t.
t h e u n s t r u c k s o u n d

76. 76m i s c e l l a n e o u s
w o r k
p r a d n ya d i g h e
d e s i g n p o r t f o l i o 2013
wo r k d o n e at r ay +k e s h ava n | t h e b r a n d u n i o n
d e s i g n o f t h e m o n t h o f s ep t em b er
Calendar

77. thankyou
Pradnya.R.Dighe
A 451 25th
Avenue, #3, San Francisco, CA 94121
M 415-672-9195 E pradnyadighe@gmail.com