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How to Create a Business Plan Workshop

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Pradeep Chopra
Pradeep Chopra

Are you an Entrepreneur (or wanna be)? Interested in knowing what it takes to build a successful Business Plan which can get you investment, customers, partners, employees and more? Check out this presentation which I used to led a workshop on Business Plan Creation for MBA students at IBS Gurgaon.

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How to create a Business Plan? Pradeep Chopra Co-founder, Digital Vidya www.digitalvidya.com
Plans are _______ useless Planning is _______ priceless - Dwight Eisenhower www.digitalvidya.com
Why Business Plan? •  Operating and Financial Plan •  Your map and compass for the future •  Sell yourself on your business •  Sales Pitch –  Investors –  Partners –  Customers –  Employees •  MAKE MORE MONEY www.digitalvidya.com
Key Elements of a Business Plan www.digitalvidya.com
Executive Summary •  Concise Explanation how Present =====> Future •  Most Important Part •  5 Mins Test •  1-2 Pages Long •  Written LAST www.digitalvidya.com
Company Describe in 1 sentence how your business proposition is valuable to mankind www.digitalvidya.com
The Core Team Names of the Members of the core team Skill Set & Previous Experience www.digitalvidya.com
Customer Segmentation Who are your customers? Demographics (age, income, location etc) & Psychographics (attitude, behavior). www.digitalvidya.com
Market Size Define market size in terms of current spending and acquirable market. www.digitalvidya.com
Value Proposition Define company/product value proposition. Share any case studies if available. www.digitalvidya.com
Offerings Describe your product/service (functionalities, IP, tech etc). Show product development roadmap. www.digitalvidya.com
Business Model Revenue Model & Pricing www.digitalvidya.com
Sales & Marketing How will you acquire customers and build brand? www.digitalvidya.com
Why care about Social Media? www.digitalvidya.com
Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
Apple Macbook: Online Reputation 1 Review – 60,000+ Views www.digitalvidya.com
www.digitalvidya.com
Online Leads & Sales www.digitalvidya.com
Competition Who are they? How will you compete? www.digitalvidya.com
Financials Cash Flow, Revenues & Profits Detailed Short Term (1st Year) & Overview of Long Term (3–5 years) www.digitalvidya.com
Start Planning… www.digitalvidya.com
Thank You! Let’s stay in touch! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra pradeep@digitalvidya.com Care about Digital Marketing? Join us at http://www.facebook.com/digitalvidya www.digitalvidya.com

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How to Create a Business Plan Workshop

  • 1. How to create a Business Plan? Pradeep Chopra Co-founder, Digital Vidya www.digitalvidya.com
  • 2. Plans are _______ useless Planning is _______ priceless - Dwight Eisenhower www.digitalvidya.com
  • 3. Why Business Plan? •  Operating and Financial Plan •  Your map and compass for the future •  Sell yourself on your business •  Sales Pitch –  Investors –  Partners –  Customers –  Employees •  MAKE MORE MONEY www.digitalvidya.com
  • 4. Key Elements of a Business Plan www.digitalvidya.com
  • 5. Executive Summary •  Concise Explanation how Present =====> Future •  Most Important Part •  5 Mins Test •  1-2 Pages Long •  Written LAST www.digitalvidya.com
  • 6. Company Describe in 1 sentence how your business proposition is valuable to mankind www.digitalvidya.com
  • 7. The Core Team Names of the Members of the core team Skill Set & Previous Experience www.digitalvidya.com
  • 8. Customer Segmentation Who are your customers? Demographics (age, income, location etc) & Psychographics (attitude, behavior). www.digitalvidya.com
  • 9. Market Size Define market size in terms of current spending and acquirable market. www.digitalvidya.com
  • 10. Value Proposition Define company/product value proposition. Share any case studies if available. www.digitalvidya.com
  • 11. Offerings Describe your product/service (functionalities, IP, tech etc). Show product development roadmap. www.digitalvidya.com
  • 12. Business Model Revenue Model & Pricing www.digitalvidya.com
  • 13. Sales & Marketing How will you acquire customers and build brand? www.digitalvidya.com
  • 14. Why care about Social Media? www.digitalvidya.com
  • 15. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  • 16. Apple Macbook: Online Reputation 1 Review – 60,000+ Views www.digitalvidya.com
  • 18. Online Leads & Sales www.digitalvidya.com
  • 19. Competition Who are they? How will you compete? www.digitalvidya.com
  • 20. Financials Cash Flow, Revenues & Profits Detailed Short Term (1st Year) & Overview of Long Term (3–5 years) www.digitalvidya.com
  • 21. Start Planning… www.digitalvidya.com
  • 22. Thank You! Let’s stay in touch! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra pradeep@digitalvidya.com Care about Digital Marketing? Join us at http://www.facebook.com/digitalvidya www.digitalvidya.com