Mais conteúdo relacionado Myth-Busting Trailblazers by Pradeep Anand2. Introduction
The Myth
Myth Busters I Experienced
Characteristics of Myth Busters
A Market Characteristic that Helps Myth Busters
Close
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 2
3. 1994
1978
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 3
5. Where are we? Where can we go?
How do we get there?
1. Take Advantage
Climate of Market Activity
2. Improve 3. Increase
Pricing Market
Customers
Effectiveness Share
Strategy
&
Competition Company Tactics
4. Enter 5. Introduce
New Markets New Products
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7. “You take it on the
teeth”
“The first one guy
through the wall…it
always gets bloody.
Always.”
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12. Me
Beat St. Stephens
Hindu College (and Shashi Tharoor)
Cultural Festival on home turf
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14. IIMC
Me IIMA
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16. Jairam Bharat Bernard Hemant
Ramesh Desai D’Mello Kanakia
Amar Nandan
Bhide Nilekani
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17. Explores Opens up a Blazes a trail Opens up a
untraversed new line of to guide others new line of
regions activity technical
development
Opens up a
new line of
activity
Opens up
new line of thought
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18. >$2 Billion
division
He was into @ Halliburton
Robert
Disruptive Technology E.
before Brooker Jr.
Disruptive Technology
was cool
We went from
Disruptive Technology Helped open up a
to technical development
Disruptive Behavior with a new line of
thought, activity
and new methods
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 18
19. >$800 Million
Roice Nelson division
@ Halliburton
Twice;
Second Act:
AutoTune
Opened up a Andy Hildebrand
John Mouton
technical development
with new thought
and new methods
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20. Richard
Aggressive Growth Neuffer
of
Mature Technologies
Initiated an
ecological cycle
in barren areas
Client since
1996
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 20
21. Blazed a trail
to guide others
Bhanumathi
As a teenager, participated Anand
in the Satyagraha
movement; jailed
Working woman at
eighteen
Started in market research
in early 1950s
Led field research teams
for most major consumer
products through the
1970s
Model example of
balancing work and home
Irony: She was an
introvert!
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 21
24. High
Trailblazers’ Success
In the game
for the long haul
Low
High Low
Venturesomeness* of Customers
*Concept borrowed from Amar Bhide © Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 24