4. Thank You’s
• The attendees, without you, we have no one to share insight with
• Presenters for sharing insight
• Sponsors without whom this event wouldn’t take place:
July Systems, Colony Commerce, Amplience, Web Loyalty
• Practicology team here tonight: Mark, Jeremy, Lee, Volha, Raimundo,
Laura (My wife)
• Cathy Crawley, my co host
• Cranberry Panda for filming
• Dan Barker for tweeting
• Antony Alexandrou for photography www.3aphotography.com
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5. Agenda
• Introduction: Martin Newman, CEO Practicology
• Presentations:
– Gavin Sathianathan, Head of Multi Channel, Facebook
– Mo Syed, Head of User Experience, Amplience
– Ashley Payne, Head of Digital Operations, Debenhams
– Paul Morrison, Business Development Manager, July Systems
– Zohe Mustafa, Senior Digital Marketing Strategist, Royal Mail
– Paul Bidder, MD, Colony Commerce
– Pete Mills, Director, The Broadcast House
– Guy Chiswick, MD, Web Loyalty
– Q&A
• Practicology usability report of the top 25 sites on Hitwise/IMRG index
6. Practicology is a global independent e-commerce consultancy
What sets us apart?
– We are known for our practical solutions. All of our consultants have
done the job. They’ve traded e-commerce sites, and have run multi
channel businesses
– We are “Retailers helping retailers”
– We have a Global footprint and can therefore bring insight on best
practice from around the world
7. What do we do?
• Part retailer:
– Trading the site
• Part consultancy:
– Strategy
– New channels
– Supplier selection
– Business Intelligence and Analytics
– Conversion rate optimisation
• Part agency:
– Marketing
– Design
– Content
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