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Practical seo process
SEO process can be different from company to company, but in basics it is one and the same thing. If you are an SEO or if you are planning a serious SEO campaign from start to finish then you do need to have a set SEO process that you will follow. Remember, this is just the basic template for your SEO campaign, you can tweak it to your liking, but the effect and success depends only on your efforts and commitment.,[object Object]
Website Analysis,[object Object]
1. Data Gathering,[object Object],1.1.   Existing Traffic Analysis, type of traffic, quantity, conversions,[object Object],1.2.   Current rankings for targeted terms,[object Object],1.3.   Best performing landing pages,[object Object],2. Competitor Research,[object Object],2.1.   Targeted Keywords,[object Object],2.2.   Best performing pages,[object Object],2.3.   Competitor backlink discovery,[object Object]
Keyword Research,[object Object]
1. Brainstorming Keyword Ideas,[object Object],1.1.   Top level keywords, MDK keywords,[object Object],1.2.   Social mentions,[object Object],1.3.   Trends,[object Object],2. Existing Ranking Keywords,[object Object],2.1.   Use Google Analytics and Webmaster Tools,[object Object],2.2.   Other ranking tools,[object Object],2.3.   Manual checking,[object Object],3. Keyword suggestion tools,[object Object],3.1.   Google Adwords Keyword tool,[object Object],3.2.   Wordtracker,[object Object],3.3.   SEOmoz Keyword Difficulty tool,[object Object]
OnSite Optimization,[object Object]
1. Website Architecture,[object Object],1.1.   Navigation,[object Object],1.2.   URL structure,[object Object],1.3.   Internal linking,[object Object],2. Content,[object Object],2.1.   Duplicate content issues,[object Object],2.2.   Phrase targeting,[object Object],2.3.   Quality,[object Object],3. HTML & Technical Issues,[object Object],3.1.   Titles, Tags, ALT’s,[object Object],3.2.   Crawlability and Accessibility,[object Object],3.3.   Site speed,[object Object],3.4.   Sitemaps,[object Object]
Content Optimization,[object Object]
1. Optimize title tags, content titles, and your targeted keywords for the landing pages,[object Object],2. Create converting meta description with a call to action,[object Object],3. Create an obvious call to action on the landing pages,[object Object],4. Improve internal linking with in-content links,[object Object],5. Add easy share and link to us options,[object Object]
Link Building,[object Object]
1. Link Consolidation,[object Object],1.1.   No anchor/Wrong Anchor,[object Object],1.2.   WWW or non WWW links,[object Object],1.3.   Images without ALT tags,[object Object],1.4.   Dead links pointing to old pages,[object Object],2. Competitor Assets,[object Object],2.1.   Competitor backlink acquisition,[object Object],2.2.   Competitor 404 pages,[object Object]
3. Partner/Easy Links,[object Object],3.1.   Partners/Suppliers, Hosting and web design companies,[object Object],3.2.   Memberships, associations, government bodies,[object Object],3.3.   Events, Donations,[object Object],3.4.   Friends, family,[object Object],3.5.   Clients,[object Object],3.6.   Media,[object Object],3.7.   Testimonials/Reviews,[object Object]
4. Freestyle Link Building,[object Object],4.1.   Search Queries, advanced search queries,[object Object],4.2.   Link trails/directories,[object Object],4.3.   Guest posting,[object Object],5. Natural Link Building,[object Object],5.1.   Linkbaits,[object Object],5.2.   Viral ideas,[object Object],5.3.   Promotions, Contests,[object Object]
Analysis and Evaluation,[object Object]
1. Analysis,[object Object],1.1.   What has been done so far,[object Object],1.2.   Activities,[object Object],1.3.   Changes made,[object Object],1.4.   Links acquired,[object Object],1.5.   Ranking changes,[object Object],1.6.   Traffic and conversion changes,[object Object],1.7.   Best performing keywords and landing pages,[object Object]
2. Evaluation,[object Object],2.1.   Are we targeting the best keywords,[object Object],2.2.   Are we targeting the right landing pages,[object Object],2.3.   How can we improve user experience and provide better content,[object Object],2.4.   Which keywords should we focus in the future and which should we let go of,[object Object],2.5.   What changes made the biggest impact on rankings, traffic, conversions,[object Object]
3. Competitors,[object Object],3.1.   What is competition up to,[object Object],3.2.   Their linking efforts,[object Object],3.3.   Their rankings,[object Object],4. Reporting,[object Object],4.1.   Creating a summary of activities accomplished and results,[object Object],4.2.   Going over the reports with your clients,[object Object],4.3.   Creating a plan for future implementation,[object Object]
Online Reputation Management,[object Object]
1.   Brand monitoring,[object Object],1.1.     Set tracking,[object Object],1.2.      Feeds, Google Alerts, Trackur, Technorati,[object Object],2.   Engagement,[object Object],2.1.      Social media, Facebook, Twitter, LinkedIn, Review Sites, Media Sites,[object Object],2.2.      Content creation, Q/A sites, business listings, videos, promotions, charity, interviews,,[object Object],3.   Dealing with feedback,[object Object],3.1.      Active removal,[object Object],3.2.      Respond,[object Object],3.3.      SERP covering,[object Object]
Practical SEO,[object Object],Founder Zarko Zivkovic,[object Object],Twitter: @ZarkoCompare,[object Object],Email: seoconsult@practicalseo.org,[object Object]

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