This document summarizes a business English class about brand management. The class covered brand management vocabulary, a discussion on branding, a language review of the present simple and present continuous tenses, and another discussion on brand management. Exercises were assigned from the textbook on brand management vocabulary, the present tenses, and choosing a product to discuss in a meeting using brand management terms. Homework assigned was to complete exercises in the textbook.

1. Brands
Practical Business English
Professor Hayashi
Week 3

2. Today’s Class
VOCAB-Brand Management
DISCUSSION - Branding
LANGUAGE REVIEW-Present Simple/Present Continuous
DISCUSSION- Brand Management

3. VOCAB - Brand Management –Pg.6
Name
that
logo!

4. VOCAB – Word Partnerships – Pg.7
WORD PARTNERSHIPS – words that usually go with other
words to form typical partnerships or combinations
You have 10 minutes to complete exercises A & B in
partners

5. Brand Management - Answers
 A -
1. Brand loyalty – D
2. Brand image – C
3. Brand stretching – B
4. Brand awareness – E
5. Brand name – A
6. Product launch - I
7. Product lifecycle - J
8. Product range - F
9. Product placement – H
10.Product endorsement –G
11.Market leader – M
12.Market research – N
13.Market share – K
14.Market challenger – O
15.Market segment - L
B –
1. Brand awareness
2. Brand loyalty
3. Brand stretching
4. Brand image
5. Product endorsement
6. Product lifecycle
7. Product range
8. Product placement
9. Market leader
10.Market segment
11.Market challenger
12.Market research

6. DISCUSSION–
Pg. 7, exercise C

7. LANGUAGE REVIEW –
Present Simple & Present
Continuous

8. Exercise A, page 10
Usually - PS This year - PC Every day - PS Now - PC
Often - PS Nowadays - PC Once a month - PS Currently – PS and
PC
At the moment –
PS and PC
These days – PS
and PC

9. Exercise B/C – page 10
EXERCISE B
1.a) is working
b) spends
2.a) sells
b) is negotiating
3.a) are launching
b) have

10. Pick a Product!
Use the “useful language” on page 11 to have a meeting on the brand management
of your product. Use as many of the vocabulary terms on page 7 as possible!

11. HOMEWORK!
Write a one page essay on how much fun you had in
class today
JUST KIDDING….
- Complete Exercise C page 8 and 9 of your textbook