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GOOGLE  Strategic Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Strategy ,[object Object],[object Object],[object Object]
QUESTION? ,[object Object],[object Object]
The Industry Stats
Country Analysis Country Users (Mn) Usage Growth  (2000-2007) US 210.00 120.80% China 162.00 620.00% Japan 86.30 83.30% India 42.00 740.00% Brazil 39.15 682.8% World 1173.00 225.00%
QUESTION? ,[object Object],[object Object]
Google Products (>60) Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile Web  Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads
Core Products & Revenue Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Advertising - 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Advertising Trend  and Predictions ,[object Object]
Internet Advertising Trend  and Predictions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Market Share in Search ,[object Object],[object Object]
Porter’s Five Forces Model for Google Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION? ,[object Object],[object Object]
Leadership ,[object Object],[object Object],[object Object],[object Object]
Philosophy of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s Global Presence ,[object Object]
Uniqueness about Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uniqueness about Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Continuous Innovation
Biz Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Value Chain
Dynamic View Resource Endowments Resource Commitment Activities Buying many sites, Opening offices in many  Countries, Huge investment in R&D, Continuous investment in increasing Database Searching for various avenues, Continuous innovation, Developing people, learning new technologies
QUESTION? ,[object Object],[object Object]
Competitive Landscape ,[object Object]
Competitive Landscape ,[object Object]
Competitive Landscape ,[object Object]
Competitive Landscape ,[object Object]
QUESTION? ,[object Object],[object Object]
Direct Competitors  OR Complementors? ,[object Object],[object Object],[object Object],[object Object]
Indirect Competition  Or Complementors? ,[object Object],[object Object]
Top Competitors
Google Identifies Top 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths Analysis Weaknesses Analysis
Threats Analysis Common Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Pay Per Use office Internet Ads Other Software Apps. Traditional ad domain Office Suites Microsoft Yahoo Google
Competitor Analysis  ,[object Object]
QUESTION? ,[object Object],[object Object]
Inorganic Growth - List of Google acquisitions 2004 2005 2006 2007 2008 Xunlei Adscape – Video Game advertising Trendalyzer Tonic Systems Marratech GreenBorder  Panoramio FeedBurner PeakStream Zenter Grand Central –  VOIP dMarc  Broadcasting –  Radio Advertising Measure Map Upstartle @Last Software Orion Neven Vision JotSpot YouTube- Video Sharing Endoxon 2Web Technologies Phatbits Urchin S/W Inc. Dodgeball Reqwireless Current Comm. Group Android Skia Akwan InfoTech AOL (5% stake) -Internet
5 year Performance
5 year Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],Country Revenue % US 61% UK 14% Rest Of World 25%
The Growth Share Matrix
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object]
Have we left any QUESTIONS unanswered? ,[object Object]

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Google Ppt

  • 1. GOOGLE Strategic Analysis
  • 2.
  • 3.
  • 4.
  • 6. Country Analysis Country Users (Mn) Usage Growth (2000-2007) US 210.00 120.80% China 162.00 620.00% Japan 86.30 83.30% India 42.00 740.00% Brazil 39.15 682.8% World 1173.00 225.00%
  • 7.
  • 8. Google Products (>60) Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 26. Dynamic View Resource Endowments Resource Commitment Activities Buying many sites, Opening offices in many Countries, Huge investment in R&D, Continuous investment in increasing Database Searching for various avenues, Continuous innovation, Developing people, learning new technologies
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 38.
  • 39.
  • 40.
  • 41. Inorganic Growth - List of Google acquisitions 2004 2005 2006 2007 2008 Xunlei Adscape – Video Game advertising Trendalyzer Tonic Systems Marratech GreenBorder Panoramio FeedBurner PeakStream Zenter Grand Central – VOIP dMarc Broadcasting – Radio Advertising Measure Map Upstartle @Last Software Orion Neven Vision JotSpot YouTube- Video Sharing Endoxon 2Web Technologies Phatbits Urchin S/W Inc. Dodgeball Reqwireless Current Comm. Group Android Skia Akwan InfoTech AOL (5% stake) -Internet
  • 43.
  • 44.
  • 46.
  • 47.
  • 48.
  • 49.