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1. BUSINESS PROJECT
2011-12 COURSE CONTENT
Pablo Peñalver Alonso 1

2. PROYECTO EMPRESARIAL
PHASES
1. BUSINESS IDEA
2. MARKET RESEARCH
3. MARKETING POLICIES
4. FEASIBILITY ANALYSIS
Pablo Peñalver Alonso 2

3. PROYECTO EMPRESARIAL
BUSINESS IDEA
1. ELECTION
2. PROMOTERS
3. LEGAL FORM
4. NAME
5. LOCATION
Pablo Peñalver Alonso 3

4. PROYECTO EMPRESARIAL
MARKET RESEARCH
1. JUSTIFICATION
2. METODOLOGHY
3. RESULTS
4. CONCLUSIONS
5. REPORT
Pablo Peñalver Alonso 4

5. PROYECTO EMPRESARIAL
MARKETING POLICIES
1. OBJECTIVES
2. STRATEGIES
3. POLICIES
A. PRODUCT
B. PRICE
C. PLACE
D. PROMOTION
Pablo Peñalver Alonso 5

6. PROYECTO EMPRESARIAL
FEASIBILITY ANALYSIS
1. INVESTMENT PLAN
2. FORECAST INCOME AND
EXPENSES
3. TAXATION
4. CASH BUDGET
5. FINANCING PLAN
6. EVALUATION. REPORT
Pablo Peñalver Alonso 6