Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs. All are part of proactive strategies to build and cultivate a steady increase in the audience and visitors to the web location. Unique tactics are part of advertising and while everybody wants to think positive, there are few negative ideas that can save money and produce desired results. They revolve around the concept that Remarketing for Search is much more than a means of using search keywords for targeting audiences.

1. Anyone Interested in Saving
Some Money by Being a Bit
Negative?

2. Advertising campaigns have to have a sharp
eye focused on the budgets. Audiences have
to be investigated and AdWords constructed
from site URLs.
All are part of proactive strategies to build
and cultivate a steady increase in the
audience and visitors to the web location.
Unique tactics are part of advertising and
while everybody wants to think positive,
there are few negative ideas that can save
money and produce desired results. They
revolve around the concept that
Remarketing for Search is much more than a
means of using search keywords for
targeting audiences.

3. Remarketing for Search has been used
successfully in the past to get in front of
specific audiences.
There is nothing wrong with doing that, but a
cost effective tactic is to go negative. By the
way, “negative” in this context has nothing to
do with being abusive or vulgar with the
message.
It is primarily a means of using Remarketing
for Search in such a way that traffic is
moved into an account for better focus and
efficiency maximizing. It revolves around
creating an audience in the shared library
for a given URL on the website

4. No Need to Count a Paying
Member Twice

5. It is really a waste of time and effort for any
site to have pay per click ads show up in a
search done by a paying member.
Fresh faces are something that have to be
encouraged and it is easy to do. The first
page of the site, the one seen immediately
after logging in, has an audience created for
it along with audience exclusion for any
search campaigns.
What this means is that the ads are not
shown to those who already logged in to the
site before in the given campaign.

6. The exclusion strategy can also work on
those parts of a website that really are
not profit generators.
For example, if the website has a page
talking about the management, it’s easy
enough to exclude those who have
visited only that page from seeing an ad
in a campaign.

7. Blocking Tactics

8. Blocking can also be used for those visitors
who already converted in a lead generation
strategy, where a completing a second form
for leads would not make any sense.
Face it, that is comparable to attempting to
sell the farm once again to someone who
has already bought it.
The blocking prevents a visitor from filling
out yet another form and being a redundant
lead generation. It means that the overall
campaign strategy can be a bit more
selective.

9. Those people who already signed up for a
given program don’t need to be part of the
figures of the same campaign twice.
Blocking of those who have already
converted doesn’t need to be limited to
one campaign; this can also extend to
other campaigns. It can be important for
any web site that is more of a general
lead generation platform.

10. Blocking isn’t a means of arbitrarily
cutting people off. Rather, it is a way to
prevent redundancy from occurring
accidentally. It is negative in the sense
that a person does not have access to
the campaigns.
On the other hand, if this individual has
already converted or is a paying member
it doesn’t make any sense to keep going
after the same information again and
again. The generation of leads in
particular can benefit from a little bit of
negativity.

11. This is also a way of using something in a
different way to reach a cost efficient result.
PPC specialists have used Remarketing for
Search and are familiar with it.
The negative approach is primarily a means
of taking what is already known and making
optimal use.
One of the savings is in time. Instead of
spending precious moments thinking of a
new way of doing things, what is already
used and appreciated is being utilized. There
is no major learning curve that results.

12. This is a little thinking outside of the box
that can be very useful when it comes to
audiences and lead generation. Granted,
this is not something that will promote
repeat business but there is little utility in
preaching to the choir.
It also encourages looking at the website
and determining what pages are money
makers and focusing attention on them
instead of the low producers. To put in
plainly, there is a serious opportunity to
generate positive numbers by going
negative.

13. Thank You
http://ppcadsthatsell.com/anyone-
interested-saving-money-bit-negative/