Learn how to get started with Twitter and use it successfully in your business. @shaneadams and @ppadley slides discuss the tools you need to manage your Twitter identity and build your online reputation.

1. 101
Patrick
Padley
(@ppadley)
with
Shane
Adams
(@shaneadams)
from
AMC
#SMCKC

2. What
are
we
going
discuss?
! What
is
TwiCer?
! How
to
use
it?
! For
businesses
! Personal
branding
! Wrap
up
and
Q&A
#SMCKC

3. A brief
history lesson
#SMCKC

4. 200M
users
95M
tweets per day
#SMCKC

5. What
is
TwiCer?
! A
real-­‐Jme
informaJon
network
! At
the
heart
of
TwiCer
are
small
bursts
of
informaJon
called
Tweets
! Each
Tweet
is
140
characters
long
! Small
size
but,
you
can
share
a
lot
with
a
liCle
space
#SMCKC

6. What
is
TwiCer?
hCp://www.youtube.com/watch?v=ddO9idmax0o
#SMCKC

7. How
is
it
different
than...
! Email
–
Email
is
private,
conversaJon
is
restricted
to
specific
recipients.
! Instant
Messaging
–
IM
is
typically
one
person
talking
to
another
in
a
private
conversaJon.
! Blogging
–
Blog
posts
are
typically
much
longer
than
140
characters,
take
Jme
to
write,
and
are
less
interacJve
! Facebook
–
You’re
generally
culJvaJng
relaJonships
with
already
established
friends.
TwiCer
is
about
interacJng
with
new
people
you
find
interesJng
#SMCKC

8. Se`ng
up
a
TwiCer
Account
#SMCKC

9. Before
You
Sign
Up
! What’s
my
objecJve?
! How
do
I
want
to
present
myself?
! Should
I
use
it
to
build
my
personal
or
my
professional
network?
! Choose
a
username
based
on
your
answers
above
#SMCKC

10. Business
Cases
! Awareness
! Lead/Sales
! RetenJon/Up-­‐sell
! Customer
Service
! Track
ROI
! IntegraJon
with
MarkeJng
#SMCKC

11. Set
up
an
account
! Write
a
search
friendly
bio
! Use
your
profile
to
drive
traffic
to
website
! Use
an
idenJfiable
photo
that
is
consistent
with
your
other
social
networks
! ProtecJng
your
tweets
vs.
making
them
public
#SMCKC

12. Anatomy
of
TwiCer
#SMCKC

13. Anatomy
of
a
Profile
#SMCKC

14. Anatomy
of
a
Profile
#SMCKC

15. Anatomy
of
a
Profile
#SMCKC

16. Anatomy
of
a
Tweet
#SMCKC

17. PracJcal
Uses
#SMCKC

18. How
to
use
TwiCer?
You
can
post
your
current
status,
such
as...
#SMCKC

19. How
to
use
TwiCer?
Be
the
first
to
know
about
breaking
news…
#SMCKC

20. How
to
use
TwiCer?
You
can
use
it
for
customer
service…
#SMCKC

21. How
to
use
TwiCer?
You
can
use
to
grow
revenue…
#SMCKC

22. How
to
use
TwiCer?
You
can
use
it
to
be
hyper
local…
#SMCKC

23. How
NOT
to
use
TwiCer?
#SMCKC

24. How
NOT
to
use
TwiCer?
@theconnor - Cisco just offered me a job!
Now I have to weigh the utility of a fatty
paycheck against the daily commute to
San Jose and hating the work.
#SMCKC

25. How
NOT
to
use
TwiCer?
#SMCKC

26. Tools
for
Managing
Accounts
#SMCKC

27. #SMCKC

28. Start
small
#SMCKC

29. Follow
people
of
interest
#SMCKC

30. Don’t
broadcast.
Engage.
#SMCKC

31. Share
the
love
#SMCKC

32. Don’t
worry
about
the
#SMCKC
numbers

33. Q
&
A
#SMCKC

34. Let’s
Connect
Patrick Padley
Social Media Consultant at
Digital Evolution Group
@ppadley on Twitter
padleyp@digitalev.com
linkedin.com/in/patrickpadley
www.PatrickPadley.com