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Foundation for Optimized Data
Center & Private Cloud
: Engineered System, Exalogic
Oracle Fusion Middleware Korea,
JunSang Park (junsang.park@oracle.com)
Principal Sales Consultant
Program Agenda
 IT Challenges
 How Can Oracle Help You?

 Summary

2

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
IT Challenges

3

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
VIDEO:
BUILD MODERN
DATA CENTER
4

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Brittle

What We’re Hearing

Point to Point

Inflexible
N i c h e IT Environment Fragmentation

Maintenance

Hard Coded

Expensive

5

Slow

Proprietary

Legacy

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
2013,

Custom

Rigid

Testing

Tuning

Heterogeneous

Status Quo
First Generation

Integration
Application Silos
What Are You Spending Your Time On?

63%

21%

16%

Run the
Business

Grow the
Business

Transform the
Business

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

6

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
How Can Oracle Help You?

7

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
It is easy to make simple things complex
but is hard to make complex things simple

8

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
VIDEO:
ENGINEERED
SYSTEMS
9

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
A New Era: Oracle Engineered Systems
Hardware and software engineered to work together

Before

10

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Now
Integrated Systems Trend Is Catching On

“By year-end 2015, integrated systems will account

for

35%

of total server shipment value.”

Gartner Symposium/IT Expo presentation, “Is the Concept of the
Server Obsolete – or in Need of Redefining?”, November 2012

11

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Why Oracle Engineered Systems are Important
Enabling Competitive Advantages

Deploy
Applications
Faster
12

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Operate
More
Efficiently

Grow Faster
and More
Predictably
Oracle

Engineered Together

Tested Together

is spending 5
B$ per year on
R&D to fix that
problem

Certified Together

Deployed Together
Upgraded Together
Managed Together

Supported
Together
13

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

 Architecture Integration
 Process Integration
 Operation Integration
 Functional Integration
For the first time in the history of IT

ENGINEERED
More Performance =
Less Software
Less WORK TOGETHER
TO Hardware and
Less People

14

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Best System to Run Oracle Middleware
WEBLOGIC SERVER
VS. OSS

WEBLOGIC SERVER
VS. COMMERCIAL

9.4X

24X

OSS Java
EE
Container

15

WebLogic
Server /
Exalogic
Bare Metal

COTS VIRTUAL VS.
EXALOGIC VIRTUAL

17X

26X

OSS Java
WebLogic
EE
Container / Server /
Exalogic
Commercial Java EE Container
COTS
Virtual
Virtual
WebLogic Server / Exalogic Bare Metal

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

SOA SUITE ON COTS
VS. EXALOGIC

SOA Suite COTS
SOA Suite / Exalogic Bare Metal
Oracle Exalogic Elastic Cloud
The Logical Choice for Oracle Middleware & Weblogic
 Extreme performance, reliability &

scalability for apps & middleware
 6X faster application provisioning
 Reduced risk and IT investment

protection
Engineered
Certified
Deployed
Supported

Tested
Packaged
Upgraded
Managed

TOGETHER
16

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

 Lower TCO via integrated apps-to-

disk management
 One-stop, industry-leading support

from Oracle
Exalogic Logical Architecture
Hardware and Software Engineered to Work Together

Data Center
Service Network
(10GbE)

10GbE

Standard
Oracle
Database

Data Center
Mgmt Network
(GbE)

Exalogic Hardware

Ethernet<>InfiniBand
Gateways

InfiniBand I/O Backplane

Hardware-accelerated Network
Virtualization is the foundation of
Exalogic’s extreme performance

Compute Nodes
Exadata
or
additional
Exalogic

Storage

Management
Network Switch
GbE
Management Network (GbE)

17

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Applications
Logs
Binaries
Patches
User Files
One Tool for all stacks

Complete Cloud
Lifecycle Management

Self-Service IT
18

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Integrated Cloud
Stack Management

| Simple and Automated

Business-Driven Application
Management

|

Business Driven
Create Standardized Model for IT
One Time Effort
Standardize
 Create selfcontained
software appliances
 Eliminate customized
one-offs & config
errors

19

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Repeated Activity
Templates

Automate

 Configurable
Assemblies for
entire
application
topology
 Simplify
repeatable
process for
predictable
outcomes

 Orchestrate
deployment
and configuration
of all appliances
 Reduce manual
effort and administration

METADATA

 Deployment of new
environments in minutes:
QA, Enablement, Developm
ent, Test-Bug hunting …
Increasing Productivity and Reducing Cost
Conventional
Data Center

Exalogic Elastic
Cloud

Reinvest in
innovation

MONTHS

20
CopyrightCopyright ©Oracle Corporation
© 2011 2013, Oracle and/or its affiliates. All rights reserved.

REDUCE TIME

DAYS
VIDEO:
EXALOGIC ON
PRIVATE CLOUD
21

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Summary

22

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Why Exalogic Elatic Cloud
Enabling Competitive Advantages
HARDWARE & SOFTWARE ENGINEERED TO WORK TOGETHER

THE LOGICAL CHOICE FOR
BUSINESS APPLICATIONS AND
MIDDLEWARE

Deploy
Applications
Faster
23

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

FASTER. EASIER. OPEN.

Operate
More
Efficiently

Grow Faster
and More
Predictably
24

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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Foundation for optimized data center & private cloud

  • 1. Foundation for Optimized Data Center & Private Cloud : Engineered System, Exalogic Oracle Fusion Middleware Korea, JunSang Park (junsang.park@oracle.com) Principal Sales Consultant
  • 2. Program Agenda  IT Challenges  How Can Oracle Help You?  Summary 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 3. IT Challenges 3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 4. VIDEO: BUILD MODERN DATA CENTER 4 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 5. Brittle What We’re Hearing Point to Point Inflexible N i c h e IT Environment Fragmentation Maintenance Hard Coded Expensive 5 Slow Proprietary Legacy Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2013, Custom Rigid Testing Tuning Heterogeneous Status Quo First Generation Integration Application Silos
  • 6. What Are You Spending Your Time On? 63% 21% 16% Run the Business Grow the Business Transform the Business Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012 6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 7. How Can Oracle Help You? 7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 8. It is easy to make simple things complex but is hard to make complex things simple 8 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 9. VIDEO: ENGINEERED SYSTEMS 9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 10. A New Era: Oracle Engineered Systems Hardware and software engineered to work together Before 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Now
  • 11. Integrated Systems Trend Is Catching On “By year-end 2015, integrated systems will account for 35% of total server shipment value.” Gartner Symposium/IT Expo presentation, “Is the Concept of the Server Obsolete – or in Need of Redefining?”, November 2012 11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 12. Why Oracle Engineered Systems are Important Enabling Competitive Advantages Deploy Applications Faster 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Operate More Efficiently Grow Faster and More Predictably
  • 13. Oracle Engineered Together Tested Together is spending 5 B$ per year on R&D to fix that problem Certified Together Deployed Together Upgraded Together Managed Together Supported Together 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  Architecture Integration  Process Integration  Operation Integration  Functional Integration
  • 14. For the first time in the history of IT ENGINEERED More Performance = Less Software Less WORK TOGETHER TO Hardware and Less People 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 15. Best System to Run Oracle Middleware WEBLOGIC SERVER VS. OSS WEBLOGIC SERVER VS. COMMERCIAL 9.4X 24X OSS Java EE Container 15 WebLogic Server / Exalogic Bare Metal COTS VIRTUAL VS. EXALOGIC VIRTUAL 17X 26X OSS Java WebLogic EE Container / Server / Exalogic Commercial Java EE Container COTS Virtual Virtual WebLogic Server / Exalogic Bare Metal Copyright © 2013, Oracle and/or its affiliates. All rights reserved. SOA SUITE ON COTS VS. EXALOGIC SOA Suite COTS SOA Suite / Exalogic Bare Metal
  • 16. Oracle Exalogic Elastic Cloud The Logical Choice for Oracle Middleware & Weblogic  Extreme performance, reliability & scalability for apps & middleware  6X faster application provisioning  Reduced risk and IT investment protection Engineered Certified Deployed Supported Tested Packaged Upgraded Managed TOGETHER 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  Lower TCO via integrated apps-to- disk management  One-stop, industry-leading support from Oracle
  • 17. Exalogic Logical Architecture Hardware and Software Engineered to Work Together Data Center Service Network (10GbE) 10GbE Standard Oracle Database Data Center Mgmt Network (GbE) Exalogic Hardware Ethernet<>InfiniBand Gateways InfiniBand I/O Backplane Hardware-accelerated Network Virtualization is the foundation of Exalogic’s extreme performance Compute Nodes Exadata or additional Exalogic Storage Management Network Switch GbE Management Network (GbE) 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Applications Logs Binaries Patches User Files
  • 18. One Tool for all stacks Complete Cloud Lifecycle Management Self-Service IT 18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Integrated Cloud Stack Management | Simple and Automated Business-Driven Application Management | Business Driven
  • 19. Create Standardized Model for IT One Time Effort Standardize  Create selfcontained software appliances  Eliminate customized one-offs & config errors 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Repeated Activity Templates Automate  Configurable Assemblies for entire application topology  Simplify repeatable process for predictable outcomes  Orchestrate deployment and configuration of all appliances  Reduce manual effort and administration METADATA  Deployment of new environments in minutes: QA, Enablement, Developm ent, Test-Bug hunting …
  • 20. Increasing Productivity and Reducing Cost Conventional Data Center Exalogic Elastic Cloud Reinvest in innovation MONTHS 20 CopyrightCopyright ©Oracle Corporation © 2011 2013, Oracle and/or its affiliates. All rights reserved. REDUCE TIME DAYS
  • 21. VIDEO: EXALOGIC ON PRIVATE CLOUD 21 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 22. Summary 22 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 23. Why Exalogic Elatic Cloud Enabling Competitive Advantages HARDWARE & SOFTWARE ENGINEERED TO WORK TOGETHER THE LOGICAL CHOICE FOR BUSINESS APPLICATIONS AND MIDDLEWARE Deploy Applications Faster 23 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. FASTER. EASIER. OPEN. Operate More Efficiently Grow Faster and More Predictably
  • 24. 24 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Notas do Editor

  1. Slide Transition: What we hear from customers like you is that I.T. complexity gets in the way of serving the business..You’re consumed with the endless integration, configuration, tuning, and testing that custom-assembled systems require – with little room left for innovation and change.
  2. Slide Transition: I.T. budgets tell the same story.In 2012, organizations estimate that they will spend 63 percent of their IT resources to run the business, 21 percent to grow the business, and 16 percent to transform the business. (Source: “IT Metrics: IT Spending and Staffing Report, 2012,” Gartner, 2012.)In other words, businesses are spending four times as much to maintain the status quo as they are to innovate.
  3. Slide Transition: Oracle’s strategy has always been to SIMPLIFY I.T. so customers can use technology for business innovation, not just for business as usual. It is easy to make simple things complex but is hard to make complex things simple. This is why we are spending 4,5 B$ in R&amp;D.To make your life easier.Let’s discuss how we’re doing this.
  4. So now we’re in a new era where a single integrated system delivers on all the needs of business application users.With Oracle Exalogic &amp; Exadata.
  5. Industry analysts agree that the integrated systems trend is really catching on.According to Gartner… (read from slide)
  6. Why should software users care about Engineered SystemsOracle’s Engineered Systems Makes the best software run better – faster, more reliably, more scalably and economically , enabling faster deployments at lower cost . Gartner Identifies the Top 10 Strategic Technology Trends for 2013 (http://www.gartner.com/it/page.jsp?id=2209615)“Integrated EcosystemsThe market is undergoing a shift to more integrated systems and ecosystems and away from loosely coupled heterogeneous approaches. Driving this trend is the user desire for lower cost, simplicity, and more assured security. Driving the trend for vendors the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. The trend is manifested in three levels. Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload. Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application runtime. In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps.”
  7. Slide Transition: First, Oracle is simplifying I.T. by engineering hardware and software to work together, upending the longstanding industry practice of cobbling together different components.We started to talk about it in 2008 with the launch of Exadata V1 In 2009 we launched Exadata V2 on Sun HW which was the fastest growing product in Oracle HistoryIn 2010 we launched Exalogic. The same concept but for MiddlewareIn 2011 we are launching a few more systems that we will talking about later. And this is just the beginning You may ask yourself Why? Because For the first time in the history of IT More Performance = less Software, Less Hardware and less People
  8. #1 – Web application benchmark of Jboss vs. WebLogic. Modify shpping cart benchmark#2 – Web application benchmark of Websphere vs. WebLogic#3 – Same as #1 with Jboss on VmWare
  9. Oracle Exalogic Elastic Cloud is an integrated hardware &amp; software solution for running business applications &amp; middleware, and for consolidation &amp; private cloud initiatives.Exalogic is optimized and certified for a wide range of Oracle &amp; 3rd-party software, and it offers Oracle’s unique In-Memory Modules to optimize critical business processes.Exalogic supports several technologies for automated deployment and simplified administration – for 6X faster provisioning.It reduces risk and protects your IT investment via open technologies such as Linux and Java, comprehensive security, and faster troubleshooting.Integrated applications-to-disk management – based on Oracle Enterprise Manager – reduces data center cost and complexity.Oracle Platinum Services provide an industry-leading SLA for one-stop hardware and software support.
  10. For illustrative purposes, this diagram shows InfiniBand connectivity on the vertical axis and Ethernet connectivity on the horizontal axis.The compute nodes and the storage device within Exalogic are provisioned with redundant InfiniBand connections. These devices have access to the datacenter “external” network via the Ethernet ports on the InfiniBand Gateways.Ethernet connectivity to the compute servers and cloud storage is provided through the InfiniBand fabric. Virtual Ethernet NICs are instantiated within the host stack and Ethernet frames are encapsulated within InfiniBand packets which are forwarded to the gateway, which has physical Ethernet ports.Note that there is an independent 1 GbE network for device management that connects to all components in Exalogic
  11. 1) Why Oracle is in the IT Operations Management Business (see https://blogs.oracle.com/oem/entry/changing_the_game_why_oracle ) The broken IT model of the last 30 years of distributed computing ensures high ongoing IT operations/maintenance costWhen management is engineered together with the technology assets under management, it creates a sea change in terms of efficienciesOracle has proven the model in Database (we’ll show examples) and is following the same trajectory across the stackThese efficiencies are required if customers really want to achieve the promised agility benefits of Enterprise Cloud2) So what we exactly we mean by a complete, integrated and business-driven cloud management solution?There are three key aspects of Oracle Enterprise Manager 12c that help accomplish this: Complete Cloud Lifecycle Solution To start with, Oracle Enterprise Manager 12c contains solutions to manage all phases of the building, managing, and consuming an enterprise cloud. Using Oracle Enterprise manager 12c you can build and manage a rich catalog of cloud services – whether it is Infrastructure-as-a-Service, Database-as-a-Service, or Platform-as-a-Service , all from a single product. Integrated Cloud Stack ManagementSecondly, Oracle Enterprise Manager 12c enables integrated management of the entire cloud stack – all the way from application to disk. Oracle Enterprise Manager 12c therefore eliminates much of the integration pains and costs that customers would have to otherwise incur by trying to create a cloud environment by integrating multiple point solutions.   Business-Driven Clouds Finally, Oracle Enterprise Manager 12c enables creation of application-aware and business-driven clouds that has deep insight into applications, business services and transactions. Applications – whether they are packaged or home grown – power your businesses and therefore it is critical that an enterprise Cloud platform is not only able to run these applications but also has deep business insight and visibility. As the leading providers of business applications and the middleware that many of your custom applications are built on top of, we are able to offer you a cloud solution that is optimized for business services.
  12. The more you do things on a one off basis the more you create to yourself a competitive disadvantageAnalogous to an iPhone and its ecosystem
  13. Why should software users care about Engineered SystemsOracle’s Engineered Systems Makes the best software run better – faster, more reliably, more scalably and economically , enabling faster deployments at lower cost . Gartner Identifies the Top 10 Strategic Technology Trends for 2013 (http://www.gartner.com/it/page.jsp?id=2209615)“Integrated EcosystemsThe market is undergoing a shift to more integrated systems and ecosystems and away from loosely coupled heterogeneous approaches. Driving this trend is the user desire for lower cost, simplicity, and more assured security. Driving the trend for vendors the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. The trend is manifested in three levels. Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload. Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application runtime. In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps.”