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The Importance of Social Media in Today's Environment
- 1. The Importance of Social Media in Today’s Environment Larissa Newman Communications Specialist Power Marketing
- 3. What IS Social Media? “Social media includes web-based and mobile technologies used to turn communication into interactive dialogue” source: wikipedia.org
- 4. It’s one of the few revolutionary moments in history where the masses can tell their own story
- 5. Social media is a conversation supported by online tools.
- 7. Social media is a forum supported by online tools. It utilizes pictures, video, conversation and audio.
- 8. Participate Wikis The forum is powered by… RSS Feeds Blogs Online Chat Social Networks Social Bookmarks Video Sharing Photo Sharing Widgets …
- 9. Social Media Goals • Increased leads and sales • Website traffic • Brand recognition and awareness • Customer support • Viral connections • Developing relationships and trust
- 12. The essence of social media is control, but you don’t get it, your clients do!
- 13. Learning to be Social • Spreading brand awareness • Creating touch points for customer interaction • Generating permission-based leads and sales
- 14. Social media allows you to capture people’s attention when they are not feeling interrupted by advertising. Don’t overdue it, focus on 1 or 2 sites to start. Participate with others, they’ll pay attention to you. Not everyone will respond, but they still see you Be careful what you say ... everyone’s listening. Mix professional and personal Don’t bore people Use links, photos and graphics in entries Don’t talk about vacations until you’re back!
- 15. 3 Types of Social Media Publish Share Network
- 16. 3 Types of Social Media Publish To disseminate information to the public
- 17. Publish everything you can, anywhere you can.
- 18. 3 Types of Social Media To partake of, use, experience, occupy, or enjoy with others. Share
- 19. Share everything you can, everywhere you can. • Digg: news, images, video • Flickr: images • Delicious: bookmarks • YouTube: videos • Propeller: stories • Pinterest: photos/links • Facebook updates
- 20. 3 Types of Social Media The exchange of information or services among individuals, groups, or institutions; specifically the cultivation of productive relationships for employment or business Network
- 21. 10 Social Media Must Do’s #1. Use your keywords!
- 22. 10 Social Media Must Do’s #2. Produce original content
- 23. 10 Social Media Must Do’s #3. Speak in the 1st person
- 24. 10 Social Media Must Do’s #4. Keep it simple.
- 25. 10 Social Media Must Do’s #5. Include everyone.
- 26. 10 Social Media Must Do’s #6. Set a goal and announce it!
- 27. 10 Social Media Must Do’s #7. Add social media icons to your website!
- 28. 10 Social Media Must Do’s #8. Always add value!
- 29. 10 Social Media Must Do’s #9. Be Visual
- 30. 10 Social Media Must Do’s #10. Keep an eye on what’s new • Subscribe to Internet marketing blogs or email lists • Listen for chatter of other platforms on Facebook, Twitter, LinkedIn, etc.
- 31. Just Jump In