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how to start
a great
presentation.
Z
WHO
NEEDS A
GREAT HOOK?
10 20 30
STORY
VIDEO/GRAPHIC
BELIEF STATEMENT
INTRIGUING STRUCTURE
HUMOR
RHETORICAL QUESTION
PROVOCATIVE STATEMENT
SHOCK/SURPRISE
(%)
8 GREAT HOOKS
Usually a personal story that relates to the subject at hand. It
humanizes the speaker and gives them credibility on a subject.STORY
Pictures can be worth a thousand words and grab your audience at
the same time. They are useful to carry through the theme of your talk.VIDEO/GRAPHIC
A pithy statement that captures your views on the topic, and entices
the audience to come along on the journey with you.BELIEF STATEMENT
Laying out the highs and lows (and the path between) of your story
upfront, can create a sense of drama.INTRIGUING STRUCTURE
Difficult to pull off, in the right hands it’s a mixture of a provocative
statement and a surprise, wrapped together and delivered well.HUMOR
A way to get the audience thinking and bring them into your
presentation easily. “What’s your vision...?”RHETORICAL QUESTION
The edgier kissing cousin to the belief statement, it’s a
stimulating point of view that opens up the presentation.PROVOCATIVE STATEMENT
Get your audience on the edge of their seats (in a good way) and hearts
thumping, with a shock or surprise (particularly a fact).SHOCK/SURPRISE
?
makeapowerfulpoint.com
Contact Maria Zorzos,
our Chief Growth Officer:
maria@fassforward.com
914-738-7200
@fassforward
@MariaZorzos
To work with our
VISUAL COMMUNICATION STUDIO
Or to find out about our
PRESENTATION SEMINARS,
fassforward.com
Gavin McMahon
@powerfulpoint
Brandon Chin
@BrandonChinArt
Eugene Yoon
@EugeneYoonArt
Brendan Crowley
@bcrowls
Carolyn Schauber
@chrstmasCAROLyn
ART DIRECTOR
DESIGNER
RESEARCH
CONCEPT

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Set Your Hook

  • 1. how to start a great presentation.
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  • 7. 10 20 30 STORY VIDEO/GRAPHIC BELIEF STATEMENT INTRIGUING STRUCTURE HUMOR RHETORICAL QUESTION PROVOCATIVE STATEMENT SHOCK/SURPRISE (%)
  • 8. 8 GREAT HOOKS Usually a personal story that relates to the subject at hand. It humanizes the speaker and gives them credibility on a subject.STORY Pictures can be worth a thousand words and grab your audience at the same time. They are useful to carry through the theme of your talk.VIDEO/GRAPHIC A pithy statement that captures your views on the topic, and entices the audience to come along on the journey with you.BELIEF STATEMENT Laying out the highs and lows (and the path between) of your story upfront, can create a sense of drama.INTRIGUING STRUCTURE Difficult to pull off, in the right hands it’s a mixture of a provocative statement and a surprise, wrapped together and delivered well.HUMOR A way to get the audience thinking and bring them into your presentation easily. “What’s your vision...?”RHETORICAL QUESTION The edgier kissing cousin to the belief statement, it’s a stimulating point of view that opens up the presentation.PROVOCATIVE STATEMENT Get your audience on the edge of their seats (in a good way) and hearts thumping, with a shock or surprise (particularly a fact).SHOCK/SURPRISE
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  • 11. Gavin McMahon @powerfulpoint Brandon Chin @BrandonChinArt Eugene Yoon @EugeneYoonArt Brendan Crowley @bcrowls Carolyn Schauber @chrstmasCAROLyn ART DIRECTOR DESIGNER RESEARCH CONCEPT