Survey about the Apple's iPhone top 10 games over Q4 2010 and comparison with Q4 2009

1. Top 10 iPhone games survey
Q4 2010
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Prestation en game design et en gestion de projet

2. As Apple doesn’t officially announce public data otherwise than
through iTunes top 10, all data included to the document can differ
from reality
DISCLAIMER
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3. Table of content
Global overview on Apple’s iPhone
Games
Prices
Ranking
Categories
Conclusion
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4. Informations about the hardware and softwares especially games
GLOBAL OVERVIEW ON
APPLE’S IPHONE
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5. Global overview on Apple’s iphone
Hardware
1st version in July 2007
One version per year
• 2008: iPhone 3
• 2009: iPhone 3GS
• 2010: iPhone 4
Over 90 millions iPhone worldwide
• 14,1 millions sold in Q4 2010 (source,2011)
• Average +90% per year (source, Féb. 2011)
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6. Global overview on Apple’s iphone
Software
250,000 paid app. (source, Féb,2011)
Average sales : 11,500 total units
10% of softwares sells over 100,000 units
56% of softwares sells less or equal than
10,000 units (source, May 2010)
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7. Global overview on Apple’s iphone
Games
1st category of sofware (source, Féb,2011)
19% of all games sold in 2009
• 484 millions $ in 2009 (source, March 2010)
About 62,500 games (source, Féb,2011)
• 64% paid games
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8. Racing Dice
RPG Casino Music 1% 1%
2% 2% 1%
Word
Card 2%
2% Puzzle
14%
Sports
3%
Trivia
4%
Action
12%
Simulation
4%
Adventure
5%
Board Arcade
5% 11%
Strategy
5%
Kids
Educational
10%
7%
Family
8%
AppStore games categories
According to the number of games (paid or free) in the category
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9. Games in the top 10 and their evolution during Q4
GAMES
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10. Week1 Week2 Week3 Week4
#
Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/-
1 Angry Birds 0 Cut the Rope New Cut the Rope 0 Angry Birds Halloween New
2 Super Monkey Ball 2 New Angry Birds -1 Angry Birds 0 Cut the Rope -1
3 Need for Speed Shift New Bejeweled 2 + Blitz New Trainyard New Angry Birds -1
4 Fruit Ninja -2 Family Feud New Ca rtoon Wa rs 2: He roe s New Cartoon Wars 2: Heroes 0
5 Sonic the Hedgehog 2 New Fruit Ninja -1 Family Feud -1 Fruit Ninja 1
6 Peggle New Modern Combat 2: Black Pegasus New Fruit Ninja -1 Doodle Jump 2
7 Osmos New Doodle Jump 2 Bejeweled 2 + Blitz -5 Trainyard -4
8 Tiger Woods PGA Tour New Urban Ninja New Doodle Jump -1 SimCity Deluxe New
9 Doodle Jump -3 Stick Stunt Biker New Robot Unicorn Attack: Heavy Metal Edition New Family Feud -4
10 Chuzzle New Cupcakes! Holiday Edition New Stick Stunt Biker New Reckless Racing New
Top 10 over October 2010
Per units sold
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11. # Week1 Week2 Week3 Week4
Title Rank +/- Title Rank +/- Title Title
Rank +/- Rank
1 Angry Birds Halloween 0 Angry Birds 1 Angry Birds 0 Angry Birds 0
2 Angry Birds 1 Cut the Rope 1 Cut the Rope 0 Cut the Rope 0
3 Cut the Rope -1 Fruit Ninja 2 Fruit Ninja 0 RAGE HD New
4 Plants vs. Zombies New Angry Birds Halloween -3 Amateur Surgeon 2 New Fruit Ninja -1
5 Fruit Ninja 0 Doodle Devil New Angry Birds Halloween -1 Angry Birds Halloween 0
6 Cartoon Wars 2: Heroes -2 Doodle Jump 2 Star Wars: Battle for Hoth New Bejeweled 2 + Blitz New
7 Trainyard 0 StickWars 2 New Doodle Jump -1 Doodle Jump 0
8 Doodle Jump -2 Prince of Persia: Warrior Within New Wheel of Fortune Platinum New Hotel Dash New
9 Scrabble New Cartoon Wars 2: Heroes -3 Skee-Ball 1 Assassin’s Creed: Altair’s Chronicles New
10 Skee-Ball New Skee-Ball 0 Tetris New Mad Chad New
Top 10 over November 2010
Per units sold
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12. Week 1 Week 2 Week 3 Week 4
# Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/-
1 Angry Birds 0 Angry Birds Seasons New Angry Birds 1 Angry Birds 0
2 Madden NFL 11 New Angry Birds -1 Angry Birds Seasons -1 Battlefield: Bad Company 2 New
3 Tetris New Cut the Rope 2 Cut the Rope 0 Words With Friends New
4 Monopoly New Fruit Ninja 5 Infinity Blade New Angry Birds Seasons -2
5 Cut the Rope -3 Bejeweled 2 + Blitz New Fruit Ninja -1 Tetris New
6 The Sims 3 Ambitions New Fragger New Bloons TD 4 New Need for Speed: Hot Pursuit New
7 UNO New Doodle Jump New Doodle Jump 0 Cut the Rope -3
8 Pac-Man New Pictureka! New Pictureka! 0 Madden NFL 11 New
9 Fruit Ninja -5 Trucks and Skulls New Bejeweled 2 + Blitz -4 Scrabble New
10 Scrabble New OvenBreak: Infinity New Gravity Guy New Doodle Jump Christmas Special New
Top 10 over December 2010
Per units sold
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13. Evolution of the prices during Q4 and comparison with Q4 2009
PRICES
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14. $2,0
$1,8
$1,6
$1,4
$1,2
$1,0
$0,8
$0,6
$0,4
$0,2
$0,0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Average price over Q4 2010
Calculed with the price of the games in the top 10
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15. 12
10
8
Number of games
0,99$
1,99$
6 2,99$
4,99$
5,99$
6,99$
4
9,99$
2
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Price categories over Q4 2010
Selected price categories are those appearing in the top 10.
Others price categories exist.
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16. $4,0
$3,5
$3,0
$2,5
$2,0
2009
2010
$1,5
$1,0
$0,5
$-
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Average price over Q4
Calculed with the price of the games in the top 10
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17. December
November 2010
2009
October
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Price category « 0,99$ » across Q4
Comparison based in number of games of the selected category in
the top 10
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18. December
November 2010
2009
October
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Price category « 1,99$ » across Q4
Comparison based in number of games of the selected category in
the top 10
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19. December
November 2010
2009
October
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Price category « 2,99$ » across Q4
Comparison based in number of games of the selected category in
the top 10
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20. December
November 2010
2009
October
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Price category « 9,99$ » price across Q4
Comparison based in number of games of the selected category in
the top 10
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21. PRICES
To summarize
Less variety in prices
Price almost exclusively in the lowest
categories of price ($0,99 and $1,99)
No games with price above $4,99 except for
well-known licences
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22. Evolution of the game ranking during Q4 and comparison with Q4
2009
RANKING
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23. 8
7
6
5
Number of games
New
4 Up
Down
Back
3
Equal
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Evolution of the game ranking during Q4 2010
According to the number of games of the appropriate category of
rank evolution
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24. 8
7
6
5
Number of games
4
2010
2009
3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Focus on the evolution of the category "New"
According to the number of games of the appropriate category of
rank evolution
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25. 4,5
4
3,5
3
Number of games
2,5
2010
2
2009
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Focus on the evolution of the category "Up"
According to the number of games of the appropriate category of
rank evolution
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26. 7
6
5
Number of games
4
2010
3 2009
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Focus on the evolution of the category "Down"
According to the number of games of the appropriate category of
rank evolution
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27. 6
5
4
Number of games
3
2010
2009
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Focus on the evolution of the category "Equal"
According to the number of games of the appropriate category of
rank evolution
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28. 3,5
3
2,5
Number of games
2
2010
1,5 2009
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
October November December
Focus on the evolution of the category « Back"
According to the number of games of the appropriate category of
rank evolution
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29. RANKING
To summarize
Increased major changes and comebacks
Less variation within the top 10
Great influence of holidays and key dates
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30. Evolution of the game categories during Q4 and comparison with
Q4 2009
CATEGORIES
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31. October November December
8% 10% 3% 3%
3%
3%
8% 2%
5%
7%
35%
40%
22% 50%
12%
33%
5%
10% 17%
12% 12%
Puzzle Arcade Sport Action
Trivia Word Strategy Board
Q4 2010 top 10 categories
According to the number of games in the category
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32. 2009 2010
Strategy
Strategy Others (music, 8%
2% Puzzle
simulation, Trivia
20%
etc.) 8%
13%
Action Puzzle
5% 35%
Sport
10% Action
22%
Arcade Sport
50% Arcade
10% 17%
October top 10 categories
According to the number of games in the category
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33. 2009 2010
Strategy
Puzzle 10%
Others (music, 17% Word
simulation, 5%
etc.)
18%
Puzzle
40%
Strategy
10%
Trivia
5% Action
33%
Action Arcade
5% 37%
Sport
8% Arcade
12%
November top 10 categories
According to the number of games in the category
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34. 2009 2010
Strategy
Others
3%
Others (music, 10%
simulation, Puzzle
etc.) 25%
15% Word
Strategy 8%
5%
Action
8%
Action Puzzle
12% 50%
Sport Sport
15% 5%
Arcade
32% Arcade
12%
December top 10 categories
According to the number of games in the category
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35. 8
7
6
Number of game of the category
5
4 Puzzle 2010
Puzzle 2009
3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Focus on the evolution of the category "Puzzle" across Q4
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36. 7
6
5
Number of game of the category
4
Arcade 2009
Arcade 2010
3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Focus on the evolution of the category "Arcade" across Q4
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37. 6
5
Number of game of the category
4
3 Action 2010
Action 2009
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Focus on the evolution of the category "Action" across Q4
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38. 3,5
3
2,5
Number of game of the category
2
Others 2009
Others 2010
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Focus on the evolution of the category « Others » across Q4
Category « Others » regroups: music, simulation, adventure,
casino, etc.
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39. CATEGORIES
To summarize
Little diversity
Strong domination of
"puzzle", “arcade", "action“ and "sport“
Reversal compared to Q4 2009
• Doubled for “puzzle” and “action”
• Halved for “arcade” and “sport”
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40. CONCLUSION
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41. Conclusion
Strong competition
Dominance of lowest prices
Market driving by holidays and key dates
Changing market: advent of “casual” gamers
Triumph of “wasting time” games
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42. Website: www.pourlejeu.com
Contact: contact@pourlejeu.com
POUR LE JEU
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