1. WHAT IS MARKETING?
by Mrs. Binko

2. What is Marketing?
• the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
-American Marketing Association

3. Marketing Mix
• Factors managed by an
organization that influence
the demand of a product
or service.
• Commonly known as the 4
P’s of Marketing: product,
price, promotion, and
place.

4. PRODUCT
• Tangible or intangible item
or service offered to
customers to satisfy a need
or want.
• Example:
• Brand Styling and Packaging
• Features/Benefits
• Warranty

5. PRICE
• Amount a product or
service costs to customers.
• Often influences customers
where to purchase certain
products or services.
• Example:
• Clearance: $1 for everything
• Buy 1, Get One 50% off

6. PROMOTION
• Communication between
businesses and customers
that guide them towards
making a purchasing
decision.
• Example:
• Advertising
• Publicity
• Sales and Discounts

7. PLACE
• How a product or service is
delivered to customers or
businesses.
• Examples:
• Inventory
• Distribution Centers
• Transportation
• E-Commerce

8. Target Market
• Who you are trying to sell your product to
• Guide marketing efforts towards their interests
• Example:
• age group and location
• lifestyle and hobbies
• income

9. IDENTIFY THE MARKETING MIX & TARGET MARKET