This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries. Its original intent was to provide a brief (15 minute) overview of “Qualitative Analytics” as that topic applies to Integrated Interactive Marketing. I share it primarily as a portfolio example of my work as an Integrated Marketing Strategist focused on the Interactive Channel.

1. Qualitative Analysis “ How to Effectively Harness Online Resources Through Qualitative Analysis” originally presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry By potential KEN kisselman