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The document discusses designing games for older female audiences, specifically 43-year-old women. It notes that this demographic spends significant time on social media like Facebook, and suggests game designers consider including social features to share achievements or connect with friends on platforms where women spend their leisure time online. The document also recommends game mechanics that are less stressful or competitive than many mainstream games, to appeal to older audiences seeking more relaxed gaming experiences.

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Designing Games for the "43-Year-Old Woman"

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