Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible. Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.

1. Socially Enterprising Best Practices and Best in Class Moderated by Terence Sweeney Presented by Jennifer Lindsay

2. Know Your Audience Targeted messages will be more likely to engage your audience.

3. Tap Into Customer Conversation Exchange of peer to peer ideas and information is key.

4. Listening is Key

5. It’s Important to Interact – Even With Negative Commentary

7. Every Customer is Now… A publisher A subject matter expert A broadcaster A network A critic Syndicated

8. Social Media Best Practices

11. Fresh Content Keeps Users Engaged Develop a value-oriented content strategy considering content creation, management, integration/ publishing workflow, and user-generated content. Campaign Campaign Vibrant Interaction Ongoing Level of Engagement Time Continuous content publishing

12. Popular Business Resource Source : December 2009 Business.com Social Media Benchmarking Study

21. Examples of Successful Social Media Engagement

23. The Purchase Process Salesforce starts conversations by sponsoring UGC contests and sharing interesting content the Facebook wall serves as a sounding board for brand advocates Multiple Twitter streams address different customer needs Individuals are engaged on Twitter and Facebook to offer relevant and value driven content as a part of outreach

24. Connect Users With Experts Users can post questions, Re-Tweet answers, and award points to the best solutions LinkedIn discussions let users ask questions and receive answers from experts and peers Very active LinkedIn community with between 5-20 updates per day

25. Mozilla’s Approach Mozilla offers a number of support forums and wikis Mozilla has a number of blogs, social network profiles, social news, and event profiles

27. Equip Community with Tools Members are encouraged to place badges and links on their profiles, blogs, websites for points Firefox awards users with prizes and recognition for completing marketing projects and linking to their site A community store let’s users create their own Firefox T-shirts and share their designs

28. Social Networks Energize and Inform Facebook is used to promote contests, feature UGC, share interesting news and technology content Firefox interacts with users on Twitter, promotes updates and spotlights community members and featured contests Users can download Firefox directly from the Facebook page

29. Social Hub: LizardFeeder Real-time feeds include micro-blogs, blogs, code, wiki, discussions, bookmarks, add-ons and events

30. Case Study: The Obama Campaign

34. Questions?