1. www.p-m.si www.pomp-forum.si Joe Pulizzi, Junta42 4/3/2010 Slovenia

2. Content Marketing: Publishing is the New Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers

6. Your Corporate Content

10. Why is this important?

17. So, what does all this mean?

19. So, what does all this mean?

20. Traditional Marketing

21. Traditional Marketing Challenges 800-555-1234 Annoying Salesperson

22. Advertising is a Luxury Content is Survival

26. The B.E.S.T Process “ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill

34. thinkMoney

35. 90% of Readers Have Acted on Information

38. Over Six Million Opt-Ins Best R&D Activity for P&G

40. One Million Visitors #1 Marketing Effort

48. Online Survey Tools

49. Twitter Search (search.twitter.com)

50. #3 The Secret Sauce

51. Your Knowledge Their Needs

52. Your Knowledge Their Needs Content That Makes You Interesting

55. Expand the Reach of Presentations

62. #7 Develop the Content Calendar

64. The Motivational Conclusion

68. Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!