BA 495 A Internship

2. Marketing Assistant
Position Duties:
• Promotional & Advertising
Activities
• Social Media & Brand
Management
• Web & Graphic Design

3. Company Information
• About – Upscale bakery &
café chain in South Korea
since 2000
• 8 Branches – Located in
wealthy districts
• Branch of Occupation –
Songdo International Business
District of Incheon, Korea

4. Café La Lee
Incheon, South Korea (Songdo)
• Built in the year 2012
• Located in new and
developing business
district of the
metropolitan area of
South Korea
• 15 total employees
including 3 managers
• Most successful
‘Café La Lee’ branch of the
8 different locations

5. Relativity
• International Market
• Volatile Industry (saturated market due to popularity
of cafés and bakeries in South Korea)
• New venture in growing district

6. Purpose of Project
• Brand Awareness
• New Target Markets
• Marketing & Promotional Management

7. Knowledge, Skills, & Abilities
• Experienced marketer within the Entertainment Industry
of South Korea
• Utilized personal connections and social media skills to
provide more awareness to the brand
• Utilized skills attained from previous coursework in
Marketing & Management
• Utilized both Korean & American perspectives in the
workplace for collaborative efforts toward efficiency.

8. Reflection
• New Experience - never
worked in a food/restaurant
related industry
• Challenged creative thinking
on something that I was
inexperienced in
• Challenged my mental
strength on adapting and
working in a foreign market.

9. What Did I Learn?
• Understand the culture
• Push through!
• Don’t doubt yourself, but
don’t be too overconfident
• Don’t waste time waiting
for tomorrow

10. What Am I Taking Away?
• Don’t be scared to take chances
• Greater understanding of the
café/bakery business in South Korea
• Greater understanding of
Korean management structure
• Was able to parallel many things
to our previous course studies
• A full stomach of amazingly
tasty cakes!