Blogging is nothing more than telling a story that is compelling. In this presentation I explore the key tactics to telling stories that improve sales for small businesses. Presented at the Social Media Conference Silicon Valley.
4. LIFESPAN OF CONTENT
email 1 week
tweet 1 hour max (if not its not re-tweeted)
blog post 1 day (3 months if content is searched)
Word of mouth is the strongest medium for SMBs.
Stories create memories that have a long life and can be shared easily.
6. CONTENT IS A CONVERSATION
Know thy audience
Keep language simple
Play with audacity
Key is quality not quantity & repeatability
7. GOALS
Before you blog or if you have writer’s block...
What are you goals?
Become an expert or goto person - drive more traffic to your site
Increase sales - get people to buy your product or services
9. STORIES THAT TEACH
Fit the story into what they are going through.
Teach your customers how to use your product.
Simple bulleted how to.
Link to previous posts to showcase
your knowledge again.
Images are part of the story.