In this Femgineer Forum Poornima will talk about the importance of building an online presence. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, and other social sites where engineers often have visible profiles and women may not know or feel comfortable about showcasing their talents and accomplishments.

1. Building Online Cred
Femgineer Forum
#femgineerforum
...
Sponsored by: WalmartLabs
December 5, 2013
Poornima Vijayashanker
poornima@femgineer.com
@poornima
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2. Celebrating 1 year of Femgineer Forums!
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3. Special thanks!
Sponsors
Volunteers
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4. Format
Brief talk on strategies to help you level-up
• Breakout session to practice strategies
• Presentations to get feedback
•
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5. My story.
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6. Recap from Building Street Cred
1. With simple metrics
e.g McDonald’s 1B served
2. By association
e.g celebrity endorsement
3. Win-win solutions
e.g. both sides benefit
4. Through the wisdom of others
5. By staying relevant
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7. Agenda
Why do you need to build credibility?
• What do you need to do to build credibility?
• How do you do it?
• Breakout session
•
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8. Why do you need to build credibility online?
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9. Reasons for Building Online Cred
1. More people are being “discovered” online
2. Informal background checks
3. Digital footprint tells a story
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10. Especially Important If...
You are in an entry-level position
• You are a freelancer or consultant
• Trying to build up a network!
•
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11. Management vs. Technical Leadership?
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12. Doesn’t matter!
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13. Here’s why...
Comfortable owning your presence
• Adding to company’s credibility & attract talent
•
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14. We’re not going to focus on:
Personal branding.
Building an audience.
Being an expert.
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15. Building your presence.
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16. Storytelling.
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17. Your digital story makes a difference.
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18. Opportunities!
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19. What do you want to tell?
Past, present & future.
• Past: what have you done.
• Present: what are you currently doing.
• Future: what do you want to next!
•
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20. The future is based on your aspirations!
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21. Be clear about you do want
&
what you don’t want!
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22. Excuses
“This is a lot of work.”
“I don’t like talking about myself.”
“I don’t know where to begin...”
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23. “How do I find my voice?”
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24. Start by sharing what is important to you!
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28. Easy Steps
Step 1: Every quarter review the following:
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What projects have I completed? (At work or on the side.)
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What did I learn? (New skills both hard & soft.)
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What were my specific contributions & their results?
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29. Easy Steps
Step 2: Pick your platform
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One you are comfortable with.
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Don’t bother with more than 2 or 3. (Find ways to connect.)
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30. Easy Steps
Step 3: Connect with others!
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Levo League
•
SkillCrush
Women 2.0
• Femgineer
•
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31. Still skeptical?
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32. 17 year-old Maitreyee Joshi
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33. Review
Why do you need to build credibility?
• What do you need to do to build credibility?
• How do you do it?
• Breakout session
•
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34. Next Forum!
ModCloth in San Francisco
January 26, 2014
Visit meetup.com/femgineers
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35. Want to host a forum at your company?
Contact: justin@femgineer.com
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36. Lean Product Development Course
Visit femgineer.com/learn
Scholarship deadline December 6, 2013
Application deadline January 19, 2014
Mentoring
Visit femgineer.com/mentoring
2 spots currently available
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37. Q&A
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38. Breakout Session!
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39. BREAK OUT SESSION
KEY OBJECTIVE(S)
AGENDA
Get comfortable
identifying projects for
you to use to build an
online presence.
30 minutes Get into groups of ~5 people.
1. Introduce yourself to the group.
2. Go through handout
3. Group exercise
4. Individual exercise
5. Present & receive feedback
DELIVERABLE
Short presentation
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