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1. Integrating Green Marketing
initiatives into every aspect of the
organization

2. GREEN MARKETING
Green marketing is the marketing of product that is
enviourment friendly . This involve broad range of
activity : Change in production process
 Services based
 Modifying advertisement.
 Environmentally friendly
The changes are being influenced by a
firm's policies and practices that affect the quality of the
environment, and reflect the level of its concern for the community

3. WHY GREEN MARKETING?
• Cost Factor:- Cost factors related with waste disposal, or
reductions in material usage forces firms to modify their behaviour.
• Competitive Advantage :- Firms marketing goods with
environmental characteristics will have a competitive
advantage over firms marketing non-environmentally
responsible alternatives
• Government Pressure:- Governmental bodies are
forcing firms to become more responsible
• Social Responsibility:- Organizations believe they have a
moral obligation to be more socially responsible

4. Benefits Of Green marketing
•
•
•
•
•
Environmental benefits
Business Benefits
Consumer based
Innovation in product and operation
Economic benefit

5. ACTIVITIES EFFECTING GREEN
MARKETING
• Product Modification
• Changing production process
• Packaging Changes
• Modifying Advertisement
• Shifting to the online space

6. Packaging changes
Mc Donald’s replacing its clamshell packaging
with paper packaging

7. Changing production process
Nokia recycling its old worn out handsets
donated by customers

8. PRODUCT MODIFICTION
MAHINDRA E2O & TOYOTA PRIUS.

9. Modifying Advertisement
Idea promote a
green lifestyle by
Advertising.

10. Shifting to the online space
Employees remind email recipients to think
about the environment before printing.





Mobile marketing,
Social media,
Email marketing,
Display advertising,
Search marketing

11. Industries involved
Automobile
Industry
Telecom
Service
Industry
Paper
Industry
industry

12. Some interesting facts
• Digital marketing was projected to reach $25.6
billion in 2009, and reach $55 billion, 21 percent of
all marketing spend, by 2014
• One Recycled tin can would save enough energy to
power Television for 3 hours
• One recycled glass bottle would save enough
energy to power a computer for 25 minutes
• Recycled paper produces 73% less air pollution than
if it was made from raw material

13. "The only way of finding the limits of the possible is
by going beyond them into the impossible."
Join us and find out the difference between hard
work and passion.
http://www.softgains.com/