The Pontiflex CPL Market

1. Connect Once™ [email_address]

2. about pontiflex Employees & Offices 20 employees; Brooklyn, New York & Pune, India Executive Team Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy About Pontiflex Industry’s first open and transparent cost-per-lead (CPL) market Progress Explosive Revenue Growth; Major Clients: Obama Campaign, UNICEF, eFax.

10. market validation “ ..the reason we are using Pontiflex is because it saves us so much time.” - Doug Colbeck, CEO, Hillclimb Media “ We send millions of leads annually, so I definitely see how this (Pontiflex) could help us.” - Clinton O’Brien, VP, Care2.com “ There's a big opportunity for a system specifically designed for online lead generation that provides advertisers the ability to transparently connect to publishers.” - Chris Phillips, Assistant Director, Internet Marketing, UNICEF “ We'd love to use Pontiflex not only as a centralized reporting tool but to connect to and find out about new lead sources.” - Kevin Hall, President, Rev Interactive “ “ Leads from Pontiflex on a CPL have vastly outperformed any CPM and CPC campaigns that we have tested. Our open rates have increased by more than 30% in the past nine months due to our CPL initiatives with Pontiflex. .” - Kurt Homfelt, CEO , Dunhill Vacations

11. rapid media uptake $2.5MM Funding GENList 100 Customers Pontiflex AdLeads AdUnit X Launch Data Transfer SMB Categories “ Pontiflex launches custom CPL banner ads” “ Pontiflex launches CPL into the future” “ One stop Shop for Lead Gen” “… a lead generation marketplace that enables advertisers to find consumers that are most likely to show interest in their products.” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”