A September 2009 Harris Survey sheds light on the first step online advertisers should take to unlock the social marketing puzzle.

1. Consumer Perceptions Towards Online Advertising and Implications for Social MarketingHarris Interactive Survey Findings – September 2009

2. Are People Receptive To Online Advertising? At first glance, it might appear that they are not… Source: Harris Interactive Survey September 2009 2

3. But People Are Responsive To Online Ads Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies? An overwhelming majority of people are willing to share their email address. But people are reluctant to share social media information. Source: Harris Interactive Survey September 2009 3

4. And This Reluctance to Share Social Media Information Is Consistent Across All Age Groups Source: Harris Interactive Survey September 2009 4

5. Email is key to building trust Source: Harris Interactive Survey September 2009 5

6. “Building a relationship in the social networking space is not very different from building a relationship in the real world. Once marketers have built relationships and trust through e-mail, they then engage consumers in relevant ways on social networking sites.” Zephrin Lasker CEO & Co-founder, Pontiflex 6

7. Case Study: How Deployed a Social Marketing Campaign Through the Email Inbox

8. What HUGGIES did: Built Relationship Through Email Engaged on Social Networks

9. Step One: Collect Email Addresses Consumers signed up for HUGGIES newsletter

10. Step Two: Send Weekly Emails Consumers signed up for HUGGIES newsletter Weekly emails with relevant content

11. Step Three: Engage via Social Networks Pregnancy Countdown Widget Consumers signed up for HUGGIES newsletter Weekly emails with relevant content

12. Pregnancy Countdown Widget 1. Mother enters her due date 2. Mother selects destination site 3. Mother embeds widget on social networking profile

13. Results Increased ROI by 50% Elevated Brand Awareness 1000+ Viral Downloads

14. About Who we are Pontiflex is the first open and transparent Cost-per-Lead market. Progress Explosive Revenue Growth; Proudly backed by RRE Ventures, New Atlantic and Greenhill SAVP Major Clients: Obama Campaign, Kimberly-Clark, eFax, Coldwater Creek, Leapfrog Interactive, Disney, Blackberry, NewEgg, Dell, HP/Snapfish, Samsung, Blockbuster Employees and Offices 30 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India Executive Team Involved in online advertising since its inception; Leadership roles at Amazon, IBM, and Ogilvy

15. Is Proud to Work With

16. “Pontiflex generated lists of voters who expressed interest in Obama through ads … the campaign paid for each lead.” In the Press “Future of targeted advertising: lead generation.” “ … a lead generation marketplace that enables advertisers to find consumers that are most likely to show interest in their product.” “One stop Shop for Lead Generation.” “HUGGIES Tests Cost-per-Lead Advertising” “What Advertisers Will Pay for On News Sites” “Cost-per-Lead advertising brings a new dimension to lead generation ” “Pontiflex launches CPL into the future”

17. Thank You! info@pontiflex.com 1.888.877.3947

18. Appendix

19. Survey Methodology This survey was conducted online within the United States by Harris Interactive on behalf of Pontiflex, Inc. from September 2 to 4, 2009 among 2,064 adults ages 18 and older. The survey data are weighted to represent the online adult population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: pontiflexteam@horngroup.com