PracticeWEB SEO Workshop

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PracticeWEB

Technology Design

SEO Workshop With James Scanlan and Collette Easton

What is Search Engine Optimisation? ,[object Object]

Making content & structure more relevant for key search engine terms,[object Object]

Create a measurable campaign,[object Object]

Results if implemented as a one-off project,[object Object]

Complex software using algorithms to identify & collect information from web pages

Users query an index not the live internet

Results returned by matching search query

The most relevant pages sit at the top,[object Object]

Popularity,[object Object],[object Object]

Step 1: Business objectives ,[object Object]

Business objectives should form the basis of the SEO goals, which should translate into revenue’

SEO goals are essential to realise the business objectives,[object Object]

Drive down marketing & advertising costs

How results are measured,[object Object]

SEO initiatives should not focus on hundreds of web pages, when only a handful of important landing pages turn visits into prospects,[object Object]

Complete on page optimisation for all important pages

Generate subject specific & relevant back links

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